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題名：以產品機能為基礎之產品定位研究
書刊名：工業工程學刊
作者：許總欣／潘昭賢／楊長林 引用關係
作者(外文)：Hsu, Tsung-shin／Pan, Chao-hsien／Yang, Chang-lin
出版日期：1997
卷期：14:2
頁次：頁209-216
主題關鍵詞：產品定位；品質機能展開；Product positioning；Quality function deployment
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:20
期刊論文
1.Dillon, W, R.、Domzal, T.、Madden, T. J(1986)。Evaluating Alternative Product Positioning Strategies。Journal of Advertising Research，26，29-35。  new window
2.Theodore, B. Kinni(1993)。What's QFD?。Industry Week，242，31-32。  new window
3.Gerwin, D.(1993)。Integrating Manufacturing into the Strategic Phases of New Product Development。California Management Review，35(4)，123-136。  new window
4.Arabie, P.、Carroll, J. D.、DeSarbo, W.、Wind, J.(1981)。Overlapping Clustering: A New Method for Product Positioning。Journal of Marketing Research，18(3)，310-317。  new window
5.Griffin, Abbie、Hauser, John R.(1992)。Patterns of communication among marketing, engineering and manufacturing: A comparison between two new product teams。Management Science，38(3)，360-373。  new window
6.Atkinson, W.(1990)。The customer-responsive manufacturing organization。Manufacturing System，8，58-61。  new window
7.Bachem, A.、Simon, H.(1981)。A product positioning model with costs and prices。European Journal of operational Research，7，362-370。  new window
8.Denton, D. K.(1990)。The service imperative。Personal Journal，69，66-74。  new window
9.Denton, D. K.(1990)。Enhance competitiveness and customer satisfaction... Here's one approach。Industrial Engineering，22，24-30。  new window
10.Denton, D. K.(1994)。Designing in customer satisfaction: key to competitiveness。Industrial Management，36，18-21。  new window
11.Farquhar, C. R.(1986)。Taking aim at target markets。Canadian Business Review，13，32-36。  new window
12.Ferrell, S. F.、Ferrell, W. G.(1994)。Using quality function deployment in business planning at a small appraisal firm。The Appraisal Journal，62，382-390。  new window
13.Hauser, J. R.(1993)。How Puritan-Bermett used the house of quality。Sloan Management Review，34，61-70。  new window
14.Hooley, G. J.(1980)。Multidimensional scaling of perceptions and preferences。European Journal of Marketing，14，436-448。  new window
15.Mckenna, R.(1985)。Dynamic positioning。Industrial Week，225，60-66。  new window
16.Vasilash, G. S.(1989)。Hearing the voice of customer。Production，101，66-68。  new window
圖書
1.Aaker, David A.、Day, George S.(1990)。Marketing research。John Wiley & Sons。  new window
2.Akao, Y.、King, B.、Mazur, G. H.(1990)。Quality Function Deployment: Integrating Customer Requirements into Product Design。Productivity Press。  new window
3.Dyer, R.、Forman, E. H.(1991)。An Analytic Approach to Marketing Decisions。New Jersey：Prentice-Hall。  new window
4.Oakland, J. S.(1993)。Total Quality Management: The Route to Improving Performance。Oxford：Butterworth-Heinemann Ltd.。  new window
5.Kotler, P. J.(1991)。Marketing Management。Prentice-Hall。  new window
6.戴久永(1992)。全面品質管制。中華民國品質管制協會。  延伸查詢new window
7.Bossert, J. L.(1990)。Quality Function Deployment: A Practitioner's Approach。Milwaukee, Wisc.：ASQC Quality Press。  new window
8.Mitchell, F. H. Jr.(1991)。C1M Systems: An Introduction to Computer-Integrated-Manufacturing。Prentice Hall。  new window
9.Peace, G. S.(1993)。Taguchi Method: A Hands-On Approach。Addision-Wiley。  new window
 
 
 
 
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