資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(18.222.118.172)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
促發論點數量線索之不同意涵對說服的影響
書刊名:
中華心理學刊
作者:
陳德嘉
/
高泉豐
作者(外文):
Chen, Te-jia
/
Kao, Chuan Feng
出版日期:
1998
卷期:
40:2
頁次:
頁155-176
主題關鍵詞:
二元處理模式
;
直覺化處理歷程
;
邊緣性說服線索
;
情境促發
;
論點數量線索
;
認知原則
;
Dual-process model
;
Heuristic processing
;
Peripheral persuasion cues
;
Situational priming
;
Argument quantity cues
;
Heuristics
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:48
本研究的主要目的在試圖提供直覺化歷程的證據,並且探討在不同情境下,邊緣 性說服線索是否會具有不同的意涵而發揮不同的說服效果。本研究先請受試者進行情境促發 作業,然後在受試者閱讀含有不同論點數量線索的說服訊息時,轉移受移者處理訊息的目標 並給予認知負荷作業以減低受試者深入處理訊息的可能性。實驗一選用電子�蘋P銷廣告作為 態度對象物,實驗二則採用呼叫器及其促銷廣告作為態度對象物。兩個實驗均採情境促發作 業(「越多越好」、「越少越好」、控制組)×論點數量線索(三點、九點)之二因子受試 者間設計、所得結果相當一致、在主要依變項上均得到情境促發作業與論點數量線索之交互 作用。在情境促發「越多越好」下,論點數量線索為九點組的說服效果大於三點組;而在情 境促發「越少越好」下,則是三點組的說服效果大過九點組;在控制組中,兩組受試者的態 度未出現顯著差異。論點數量線索為三點組時,情境促發「越少越好」的說服效果顯著大於 情境促發「越多越好」,但在九點組之下則沒有組間差異。本研究結果顯示受試者確實使用 直覺化的歷程處理訊息,而且邊緣性說服線索的說服效果受到之前情境促發作業的影響,而 在受試者的訊息處理歷程中發揮了不同的說服作用。
以文找文
Two studies were conducted to provide evidence for heuristic processing of persuasive messages, and to examine the hypothesis that peripheral persuasion cues have alternate meanings under different contexts and may have different persuasive impacts. A 3 (situational priming tasks) × 2 (3 or 9 argument quantity cue) factorial design was used. Participants first performed different priming tasks designed to enhance the temporary accessibility of the length-strength or the scarcity heuristic, and were then exposed to an electronic pet ad (study 1) or a beeper ad (study 2) that contained the same arguments for the product. To increase the possibility that subjects rely on a heuristic strategy, the processing goal was directed to proof-reading in the first study, and directed to the layout design of the ad in 2nd study. In addition, subjects performed a cognitive loading task while reading the ad. Results showed a significant two-way interaction between situational priming and argument quantity cue on the attitude measures. After priming "the more the better" heuristic, subjects liked the product better when the argument quantity cue was nine rather than three. But after priming "the less the better" heuristic, the persuasive effect was larger when the argument quantity cue was three rather than nine. There was no significant differences between argument quantity cues in the control group where no particular heuristics had been primed. When the argument quantity cue was three, different situational priming resulted in different persuasive effects. However, when the argument quantity cue was nine, different situational priming had little differential impacts. These results indicate that subjects used a heuristic strategy to process the ad, and the effects of peripheral persuasion cues were influenced by the accessibility of the heuristic.
以文找文
期刊論文
1.
Maheswaran, D.、Chaiken, S.(1991)。Promoting Systematic Processing in Low-motivation Settings: Effect of Incongruent Information on Processing and Jugement。Journal of Personality and Social Psychology,61(1),13-25。
2.
MacKenzie, S. B.、Spreng, R. A.(1992)。How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions?。Journal of Consumer Research,18,519-529。
3.
Bargh, J. A.、Bond, R. N.、Lombardi, W. J.、Tota, M. E.(1986)。The Additive Nature of Chronic and Temporary Sources of Construct Accessibility。Journal of Personality and Social Psychology,50(5),869-878。
4.
Gilbert, D. T.、Hixon, J. G.(1991)。The trouble of thinking: Activation and application of stereotypic beliefs。Journal of Personality and Social Psychology,60(4),509-517。
5.
Maheswaran, D.、Mackie, D. M.、Chaiken, S.(1992)。Brand Name as a Heuristic Cue: The Effects of Task Importance and Expectancy Confirmation on Consumer Judgments。Journal of Consumer Psychology,1(4),317-336。
6.
Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。
7.
Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。
8.
Ybarra, O.、Trafimow, D.(1998)。How priming the private self or collective self affects the relative weights of attitudes and subjective norms。Personality and Social Psychology Bulletin,24(4),362-370。
9.
Chaiken, Shelly(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。
10.
Petty, Richard E.、Cacioppo, John T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion。Journal of Personality and Social Psychology,46(1),69-81。
11.
Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。
12.
Axsom, D.、Yates, S.、Chaiken, S.(1987)。Audience Response as a Heuristic Cue in Persuasion。Journal of Personality and Social Psychology,53(1),30-40。
13.
Lord, C. G.、Blessum, K. A.、Sia, T. L.(1998)。Cognitive load and positive mood reduce typicality effects in attitude-behavior consistency。Personality and Social Psychology Bulletin,24,496-504。
14.
Fazio, R. H.(1990)。Multiple processes by which attitudes guide behaviors: The MODE model as an integrative framework。Advances in experimental social psychology,23,75-109。
15.
Howard, D. J.(1997)。Familiar phrases as peripheral persuasion cues。Journal of Experimental Social Psychology,33,231-243。
16.
Shiv, B.、Kirmani, A.(1998)。Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration。Journal of Consumer Psychology,7,25-47。
17.
Kraus, S. J.(1995)。Attitudes and the prediction of behavior: A meta-analysis of the empirical literature。Personality and Social Psychology Bulletin,21,58-75。
18.
MacDonald, T. K.、Zanna, M. P.(1998)。Cross-dimension ambivalence toward social groups: Can ambivalence affect intentions to hire feminists?。Personality and Social Psychology Bulletin,24,427-441。
19.
Petty, R. E.、Priester, J. R.(1995)。Source attributions and persuasion: Perceived honesty as a determinant of message scrutiny。Personality and Social Psychology Bulletin,21(6),637-654。
20.
Roskos-Ewoldsen, David R.、Fazio, R. H.(1992)。The accessibility of source likability as a determinant of persuasion。Personality and Social Psychology Bulletin,18(1),19-25。
21.
Sedikides, C.、Skowronski, J. J.(1991)。The law of cognitive structure activation。Psychological Inquiry,2,169-184。
22.
Swann, W. B., Jr.、Hixon, J. G.、Stein-Seroussi, A.、Gilbert, D. T.(1990)。The fleeting gleam of praise: Cognitive processes underlying behavioral reactions to self-relevant feedback。Journal of Personality and Social Psychology,59,17-26。
23.
Yi, Youjae(1990)。The Effects of Contextual Priming in Print Advertisements。Journal of Consumer Research,17,215-222。
圖書
1.
Eagly, Alice H.、Chaiken, Shelly(1993)。The Psychology of Attitudes。Harcourt Brace Jovanovich。
2.
Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。
3.
Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。
4.
Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。
5.
Chaiken, S.、Liberman, A.、Eagly, A. H.(1989)。Heuristic and systematic processing within and beyond the persuasion context。Unintended thought。New York, NY。
圖書論文
1.
Higgins, Edward Tory(1996)。Knowledge activation: Accessibility, applicability, and salience。Social psychology: Handbook of basic principles。Guilford Press。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
系統性訊息處理對既有與新形成態度之雙歧性的影響
無相關博士論文
無相關書籍
無相關著作
1.
象限訊息對視覺辨識之影響
2.
積極義務與消極義務:臺美大學生道德判斷的文化比較研究
3.
合作學習、解釋及發問架構提示對歸納推理表現之影響
4.
An Exploratory Investigation on Commitment to Specific Constituencies in Taiwan
QR Code