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題名:正視運動行銷的功能--談運動從業人員的運動行銷正確觀
書刊名:大專體育
作者:徐揚
出版日期:1999
卷期:44
頁次:頁67-73
主題關鍵詞:運動產業行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:29
期刊論文
1.Drucker, Peter(1989)。What Business Can Learn from non-profits。Harvard Business Review,1989(Jul./Aug.),88-93。  new window
2.Levitt, Theodore(1975)。Marketing Myopia。Harvard Business Review,1975(Sep./Oct.),1-14。  new window
圖書
1.Graham, S.、Goldblatt, J. J.、Delpy, L.(1995)。The Ul­timateguide to Sport Event Management and Marketing。Richard D. Irwin, Inc.。  new window
2.Etzel, M. J.、Walker, B. J.、Stanton, W. J.(1997)。Mar­keting。MCGrawHill Inc.。  new window
3.Zanger, Beverly R. K.、Groves, David L.(1998)。The Business of Sport。Human Kinetics。  new window
4.Pitts, B. G.、Stotlar, D. K.(1996)。Fundamentals of Sport Marketing。Morgantown, WV:FitnessIn for mation Technol­ogy, Inc.。  new window
5.Parks, Janet B.、Zanger, Beverly R. K.、Quarterman, Jerome(1998)。Introduction to Sport Management。Human Kinetics。  new window
6.McCarthy, Jerome、Perreault, William D.(1996)。Ba­sic Marketing。Richard D. Irwin, Inc.。  new window
7.Kotler, P.、Andreasen, A. R.(1996)。Strategic Market­ing for non-profit Organizations。Prentice Hall Inc.。  new window
8.Kinnear, T.、Bernhardt, K. L.、Krentler, K. A.(1995)。Principles of Marketing。Harper Collins Publish­ers。  new window
9.Mullin, B. J.、Hardy, S.、Sutton, W. A.(1993)。Sport marketing。Champaign:Human Kinetics。  new window
10.Assael, Henry(1993)。Marketing Principles and Strategies。The Drydon Press。  new window
 
 
 
 
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