| 期刊論文1. | Drucker, Peter(1989)。What Business Can Learn from non-profits。Harvard Business Review,1989(Jul./Aug.),88-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Levitt, Theodore(1975)。Marketing Myopia。Harvard Business Review,1975(Sep./Oct.),1-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Graham, S.、Goldblatt, J. J.、Delpy, L.(1995)。The Ultimateguide to Sport Event Management and Marketing。Richard D. Irwin, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Etzel, M. J.、Walker, B. J.、Stanton, W. J.(1997)。Marketing。MCGrawHill Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Zanger, Beverly R. K.、Groves, David L.(1998)。The Business of Sport。Human Kinetics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Pitts, B. G.、Stotlar, D. K.(1996)。Fundamentals of Sport Marketing。Morgantown, WV:FitnessIn for mation Technology, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Parks, Janet B.、Zanger, Beverly R. K.、Quarterman, Jerome(1998)。Introduction to Sport Management。Human Kinetics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | McCarthy, Jerome、Perreault, William D.(1996)。Basic Marketing。Richard D. Irwin, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Kotler, P.、Andreasen, A. R.(1996)。Strategic Marketing for non-profit Organizations。Prentice Hall Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Kinnear, T.、Bernhardt, K. L.、Krentler, K. A.(1995)。Principles of Marketing。Harper Collins Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Mullin, B. J.、Hardy, S.、Sutton, W. A.(1993)。Sport marketing。Champaign:Human Kinetics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Assael, Henry(1993)。Marketing Principles and Strategies。The Drydon Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |