在激烈競爭的企業環境中，公司為求永續生存與發展，必須非常重視行銷與製造 活動的互動。此乃因為行銷與製造活動皆會直接地影響公司的績效，而且此二部門是互動最 頻繁者。因此，公司有必要清楚地瞭解二部門的互動發生了何種衝突，以及如何解決衝突。 本研究主要在探討行銷與製造之互動活動、互動衝突及績效三者之間的關係，採用實證研究 方法，並以國內之資訊與電子業為對象。根據實證結果，得出如下結論。 (1)行銷與製造活動的互動衝突和協調機制的運用有顯著相關。 (2)互動衝突確實會影響公司績效，且衝突愈高則績效愈低。 (3)協調機制的運用可降低衝突程度，進而提高公司績效。 (4)高度衝突下，透過溝通的協調機制可提高公司績效；而在低度衝突下，不可採用獎酬 系統的協調機制。

　　　　　For a corporation survival in the recent competitive environment, the interaction of Marketing & Manufacturing activities is very important. The reason is Marketing & Manufacturing activities impact on corporation performance directly. Although the interaction of Marketing and Manufacturing is important, but the conflict often happened between Marketing & Manufacturing. So we must solve the conflict, the corporation performance would be improved. The purpose of the research is to study the interaction of Marketing & Manufacturing activities, interaction conflicts and corporation performance, by the empirical study, and in the case of electronic and information industry on Taiwan. We use Multivariate Analysis and Path Analysis to complete the empirical research. To sum up, this thesis as follow: (1) The interaction conflict of Marketing & Manufacturing activities and coordinating mechanisms have more significant. (2) The conflict would have impact on corporation performance and the greater the conflict between Marketing & Manufacturing, the lower the corporation performance. (3) The greater the conflict between Marketing & Manufacturing, the more the use of coordinating mechanisms and the lower corporation performance. The coordinating mechanisms can improve the corporation performance at the department conflict. (4) The corporation can use communication mechanism at the highest conflict because the mechanism can improve performance, the lowest conflict, the corporation can not use reward system mechanism because the mechanism would decrease the corporation performance.