臺灣尋求在世界傳播體系中的位置，應藉助衛星傳播的發展，以居華人市場的樞紐，本文探討臺灣具有的競爭優勢，兩岸三地的衛星電視分析，以及其他華人地區市場分析。 　　本研究發現，我國未來發展衛星電視的策略有四：一是節目“在地化”，以深入市場；二是以臺、港、中國大陸的優先發展地區；三是建議開放外資等解除管制政策；四是加速媒體園區的開發。

　　　　　This paper examines strengths of Taiwan satellite TV channels, by which competitors settle a growing pressure arising from communication market structure and technology. While the current debate has focused almost on whether Taiwan satellite TV channels should be integrated, a more important question is how to ensure the establishment of competitive in the various Chinese markets for satellite TV services, including local access. This study concludes that the focus on strategies of satellite TV should have four points: (1) Taiwan satellite TV programs should adopt a "localization" design; (2) the priority of competitive markets suggests three areas: Taiwan, Hong Kong, and China; (3) Taiwan government should adopt a deregulation policy, including opening foreign investment in telecommunication markets; (4) for near future, Media Park of Asian Media Center should continue developing. These findings from the study highlight the differences in these different markets and provide useful insights’ for strategies in satellite TV firms and government policy makers.