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9. | Horsky, D.(1990)。A Diffusion Model Incorporating Product Benefits, Price, Income and Information。Marketing Science,9(4),343-365。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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12. | Jones, J. M.、Ritz, C. J.(1991)。Incorporating Distribution into New Product Diffusion Models。International Journal of Research in Marketing,8(2),135-160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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17. | Latour, Michael S.、Roberts, Scott D.(1992)。Cultural Anchoring and Product Diffusion。Journal of Service Marketing,9(4),29-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Parker, P. M.(1992)。Price Elasticity Dynamic Over the Adoption and Life Cycle。Journal of Marketing Research,1992(Aug.),358-367。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Parker, P. M.(1993)。Choosing Among Diffusion Models: Some Empirical Evidence。Marketing Letters,4(1),81-94。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Schmittlein, D. C.、Mahajan, V.(1982)。Maximum Likelihood Estimation for an Innovation Diffusion Model for New product Acceptance。Marketing Science,1,57-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Srivastava, R. K.、Mahajan, V.、Ramaswami, S. N.、Cherian, J.(1985)。A Multi Attribute Diffusion Model for Forecasting the Adoption of Investment Alternatives for Consumer。Technological Forecasting and Social Change,28,325-333。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Srinivasan, V.、Mason, C.(1986)。Nonlinear Least Square Estimation of New Product Diffusion Model。Journal of Marketing Research,23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Teotia, A. P. S.、Raji, P. S.(1986)。Forecasting the Market Penetration of New Technologies Using a Combination for Economic Cost and Diffusion Model。Journal of Product Innovation Management,3,225-237。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Mahajan, V.、Muller, E.、Bass, F. M.(1990)。New Product Diffusion Models in Marketing: a Review and Direction for Future Research。Journal of Marketing,54(1),1-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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