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題名:服務創新產品擴散模式之研究--合併通路、價格及不確定性之整合模型
書刊名:臺大管理論叢
作者:翁景民
作者(外文):Weng, James C. M.
出版日期:1999
卷期:10:1
頁次:頁199-224
主題關鍵詞:創新產品擴散模式通路價格不確定性整合模型服務業
原始連結:連回原系統網址new window
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  • 點閱點閱:43
期刊論文
1.Kalish, S.、Lilien, G. L.(1986)。A Market Entry Timing Model for New Technologies。Management Science,32(2),194-205。  new window
2.Robinson, B.、Lakhani, C.(1975)。Dynamic price models for new product planning。Management Science,10,1113-1122。  new window
3.Mahajan, V.、Peterson, R. A.(1978)。Innovation diffusion in a dynamic potential adopter population。Management Science,24,1589-1597。  new window
4.Simon, H.、Sebastin, K. H.(1987)。Diffusion and advertising: The German telephone company。Management Science,33,451-466。  new window
5.Takada, H.、Jain, D.(1991)。Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries。Journal of Marketing,55,48-54。  new window
6.Easignwood, C. J.、Mahajan, V.、Muller, E.(1981)。A Non Symmetric Responding Logistic Model for Technological Substitution。Technological forecasting and Social Change,20,199-213。  new window
7.Easignwood, C. J.、Mahajan, V.、Muller, E.(1983)。A Nonuniform Influence。Marketing Science,2,273-296。  new window
8.Gatignon, H.、Ealiashberg, J.、Robertson, T. S.(1989)。Modeling Multinational Diffusion Patterns: An Efficient Methodology。Marketing Science,8(3),231-247。  new window
9.Horsky, D.(1990)。A Diffusion Model Incorporating Product Benefits, Price, Income and Information。Marketing Science,9(4),343-365。  new window
10.Horsky, D.、Simon, L. S.(1983)。Advertising and the Diffusion of New Product。Management Science,2,1-17。  new window
11.Jain, D.、Rao, R. C.(1990)。Effect of Price on the Demand for Durable: Modeling, Estimation, and Findings。Journal of Business and Economic Statistics,8(2),163-170。  new window
12.Jones, J. M.、Ritz, C. J.(1991)。Incorporating Distribution into New Product Diffusion Models。International Journal of Research in Marketing,8(2),135-160。  new window
13.Kalish, S.(1983)。Monopolist Pricing With Dynamic Demand and Product Cost。Marketing Science,2,135-160。  new window
14.Kalish, S.(1985)。A New Product Adoption Model with Pricing, Advertising and Uncertainty。Management Science,1985(Dec.),1569-1585。  new window
15.Kamakura, W. A.、Balasubramanian, S. K.(1987)。Long Term Forecasting with Innovation Diffusion Models: the Impact of Replace Purchase。Journal of Forecasting,6(1),1-19。  new window
16.Kamadura, W. A.、Balasubramanian, S. K.(1988)。Longterm View of Diffusion for Durables。International Journal of Research in Marketing,5,1-13。  new window
17.Latour, Michael S.、Roberts, Scott D.(1992)。Cultural Anchoring and Product Diffusion。Journal of Service Marketing,9(4),29-34。  new window
18.Parker, P. M.(1992)。Price Elasticity Dynamic Over the Adoption and Life Cycle。Journal of Marketing Research,1992(Aug.),358-367。  new window
19.Parker, P. M.(1993)。Choosing Among Diffusion Models: Some Empirical Evidence。Marketing Letters,4(1),81-94。  new window
20.Schmittlein, D. C.、Mahajan, V.(1982)。Maximum Likelihood Estimation for an Innovation Diffusion Model for New product Acceptance。Marketing Science,1,57-78。  new window
21.Srivastava, R. K.、Mahajan, V.、Ramaswami, S. N.、Cherian, J.(1985)。A Multi Attribute Diffusion Model for Forecasting the Adoption of Investment Alternatives for Consumer。Technological Forecasting and Social Change,28,325-333。  new window
22.Srinivasan, V.、Mason, C.(1986)。Nonlinear Least Square Estimation of New Product Diffusion Model。Journal of Marketing Research,23。  new window
23.Teotia, A. P. S.、Raji, P. S.(1986)。Forecasting the Market Penetration of New Technologies Using a Combination for Economic Cost and Diffusion Model。Journal of Product Innovation Management,3,225-237。  new window
24.Mahajan, V.、Muller, E.、Bass, F. M.(1990)。New Product Diffusion Models in Marketing: a Review and Direction for Future Research。Journal of Marketing,54(1),1-26。  new window
25.Bass, Frank M.(1969)。A new product growth for model consumer durables。Management Science,15(5),215-227。  new window
26.Norton, John A.、Bass, Frank M.(1987)。A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products。Management Science,33(9),1069-1086。  new window
圖書
1.Rogers, Everett M.(1983)。Diffusion of Innovations。Free Press。  new window
圖書論文
1.Peterson, R.、Mahajan, V.(1978)。Multi-Product Growth Models。Research in Marketing。Greenwich, CT:JAI Press。  new window
 
 
 
 
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