| 期刊論文1. | Bames, J.(1999)。Creating a difference with ambient media。Admap,34(2),46-49。 | 2. | Grossmann, J.(2000)。It’s an ad, ad, ad, ad world。Campaign,22(3),23-26。 | 3. | Prendergast, G.(2005)。Perceptions of handbills as a promotional medium: an exploratory study。Journal of Advertising Research,45,124-131。 | 4. | Ryan-Segger, T.(2007)。How ambient media has grown up。B&T Weekly,16,18-20。 | 5. | White, R.(2004)。How to use ambient media。Admap,39(10),16-17。 | 6. | Wilson, R. T.、Till, B. D.(2008)。Airport advertising effectiveness: An exploratory field study。Journal of Advertising,37(1),59-72。 | 7. | Woolgar, T.(1999)。An a-z of ambient。Campaign,14,32。 | 8. | Archer, B.(1998)。Ambient media grows up。Campaign,22,34-35。 | 9. | Bainbridge, J.(1998)。On the ambient trail。Marketing,11,35-39。 | 10. | Philips, D.(1999)。The hitchhiker’s guide to media issues and pre--testing。Admap。 | 11. | Riebe, E(2006)。Recall of radio advertising in low and high advertising clutter formats。International Journal of Advertising,25(1),71-86。 | 12. | Rotfeld, H.(2006)。Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages。Journal of Consumer Marketing,23(4),180-1。 | 13. | Turk, T.、Ewing, M. T.、Newton, F. J.(2006)。Using ambient media to promote HIV/AIDS protective behaviour change。International Journal of Advertising,25(3),333-359。 | 14. | Veloutsou, C.(2005)。Exploring the effectiveness of taxis as an advertising medium。International Journal of Advertising,24(2),217-239。 | 15. | 大賀硏究院(2003)。環境媒體這裡。廣告大觀,10,66-67。 延伸查詢 | 16. | 舒詠平(2006)。廣告投放新思維:載具導向。現代廣告,6。 延伸查詢 | 17. | Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist,52(1),45-56。 | 18. | Shankar, A.、Horton, B.(1999)。Ambient media: advertising's new media opportunity?。International Journal of Advertising,18(3),305-321。 | 19. | Gentner, Dedre(1988)。Metaphor as structure-mapping: The relational shift。Child Development,59(1),47-59。 | 20. | Gentner, D.(1983)。Structure-mapping: A theoretical framework for analogy。Cognitive Science,7(2),155-170。 | 21. | 林銘煌、黃慶賢(20020900)。比喻式設計的邏輯與產品功能認知之關連。設計學報,7(2),1-22。 延伸查詢 | 學位論文1. | 江日瑋(2007)。隱喻類比運用於產品形態設計之研究(碩士論文)。朝陽科技大學。 延伸查詢 | 2. | 吳珮瑜(2007)。隱喻手法在造形創新設計上的應用—以生活用品為例(碩士論文)。大同大學。 延伸查詢 | 3. | 陳衍良(2004)。運用「傳統器物的操作使用認知」之產品創新設計模式建構(碩士論文)。實踐大學。 延伸查詢 | 4. | 歐陽佑宗(2005)。由比喻式廣告探討設計的傳達效果(碩士論文)。國立臺灣藝術大學。 延伸查詢 | 圖書1. | Chantrey, D.(2000)。From bus tickets to billboards。Admap。 | 2. | Clemenger BBDO(2003)。Road safety campaign 1995-2002。CAANZ Awards。 | 3. | Concord(1999)。Ambient Media。London:Concord。 | 4. | Fiske, J.(1982)。Introduction to communication studies。 | 5. | Fiske, John、張錦華、劉容玫、孫嘉蕊、黎雅麗(1990)。傳播符號學理論。臺北:遠流。 延伸查詢 | 6. | McCann-Erickson(2001)。Recruiting those who can。IPA:Awards。 | 7. | 林月仙(1978)。實用修辭學。臺北:偉文圖書。 延伸查詢 | 8. | Hower, D. C.(1987)。Statistical methods for psychology。Boston:Duxbury Press。 | 9. | 黃俊英(1991)。多變量分析。臺北:中華經濟企業研究所。 延伸查詢 | 10. | 吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。五南圖書出版股份有限公司。 延伸查詢 | 11. | Lakoff, George P.、Johnson, Mark、周世箴(2006)。我們賴以生存的譬喻。聯經出版事業股份有限公司。 延伸查詢 | 其他1. | (2006)。Etv: Football World Cup,http://adsoftheworld.com/media/ambient/etv_football_world_cup。 | 2. | Culp, B.(2008)。Apple MacBook Air: Plane. Introducing the ultra--thin MacBook Air. Miami Ad School: Minneapolis, USA,http://adsoftheworld.com/media/ambient/apple_macbook_air_plane?size=_original。 | 3. | Estrada, S.,Forero, J.(2007)。Motorola MOTOSLVR: Pages. Ogilvy & Mather: Colombia,http://adsoftheworld.com/media/ambient/motorola_motoslvr_pages?size=_original。 | 4. | Giovannoni, S.(1995)。Mary biscuit box. A di Alessi,http://www.alessi.com/en/2/3621/kitchen-boxes-biscuit-boxes-containers/asg07-az-mary-biscuit-biscuit-box。 | 5. | Giovannoni, S.(1993)。Fruit mama. A di Alessi,http://www.alessi.com/en/3/1078/baskets-fruit-bowls-centrepieces/fruit-mama-fruit-holder。 | 6. | Hiebl, S.(2006)。IWC watch:Hanging straps. The big pilot's watch. Wear it here. Jung von Matt/Alster,http://adsoftheworld.com/media/ambient/iwc_watch_hanging_straps?size=_original。 | 7. | Khouwes, Y.,Jacob, B.(2006)。Children with Autism: Bag,http://adsoftheworld.com/media/ambient/children_with_autisin_bag。 | 8. | Burnett, Leo(2006)。Fiat: airplane window. Hey, it's time to enjoy the sky--dome. Fiat Idea. Brazil: Sao Paulo,http://adsoftheworld.com/media/ambient/fiat_airplane_window?size=_original。 | 9. | Starck, P.(1986)。Dadada rocking stool XO,http://www.bonluxat.eom/a/Philippe_Starck_Dadada_Rocking_Stool.html。 | 10. | Veinish, D.(2006)。McDonald's: Fries. No time to stop? Drive-thru. Cossette Atlantic: Halifax,http://adsofthewoiid.com/media/ambient/mcdonalds_fries。 | 11. | Zouag, F.(2008)。Sony Walkman: music station. Sectionpub Mons: Belgium,http://adsoftheworld.com/media/ambient/sony_walkman_music_station。 | 12. | 李明合(20090530)。環境媒體”創意的四大策略,http://www.globrand.com/2009/253463.shtml。 延伸查詢 | 13. | 李明合(2009)。三大媒介創新理念激活戶外創意,http://www.globrand.com/2009/251040.shtm。 延伸查詢 | 圖書論文1. | Luxton, S.、Drummond, L.(2000)。What is this thing called ambient advertising。Australian and New Zealand Marketing Educators Conference proceedings。Australia:Gold Coast。 | 2. | Abdul-Razzaq, S.、Ozanne, L.、Fortin, D.(2009)。Cutting through the clutter? A field experiment measuring behavioural responses to an ambient form of advertising。Australian and New Zealand Marketing Academy Conference Proceedings。Melbourne, Australia:Monash University。 | |