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題名:從結構對應理論的觀點閱讀環境媒體
作者:曾榮梅 引用關係
書刊名:解讀環境媒體
頁次:25-69
出版日期:2011
出版項:高雄:高雄復文
主題關鍵詞:環境媒體結構映射理論比喻類型
學門:傳播學
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:13
期刊論文
1.Bames, J.(1999)。Creating a difference with ambient media。Admap,34(2),46-49。  new window
2.Grossmann, J.(2000)。It’s an ad, ad, ad, ad world。Campaign,22(3),23-26。  new window
3.Prendergast, G.(2005)。Perceptions of handbills as a promotional medium: an exploratory study。Journal of Advertising Research,45,124-131。  new window
4.Ryan-Segger, T.(2007)。How ambient media has grown up。B&T Weekly,16,18-20。  new window
5.White, R.(2004)。How to use ambient media。Admap,39(10),16-17。  new window
6.Wilson, R. T.、Till, B. D.(2008)。Airport advertising effectiveness: An exploratory field study。Journal of Advertising,37(1),59-72。  new window
7.Woolgar, T.(1999)。An a-z of ambient。Campaign,14,32。  new window
8.Archer, B.(1998)。Ambient media grows up。Campaign,22,34-35。  new window
9.Bainbridge, J.(1998)。On the ambient trail。Marketing,11,35-39。  new window
10.Philips, D.(1999)。The hitchhiker’s guide to media issues and pre--testing。Admap。  new window
11.Riebe, E(2006)。Recall of radio advertising in low and high advertising clutter formats。International Journal of Advertising,25(1),71-86。  new window
12.Rotfeld, H.(2006)。Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages。Journal of Consumer Marketing,23(4),180-1。  new window
13.Turk, T.、Ewing, M. T.、Newton, F. J.(2006)。Using ambient media to promote HIV/AIDS protective behaviour change。International Journal of Advertising,25(3),333-359。  new window
14.Veloutsou, C.(2005)。Exploring the effectiveness of taxis as an advertising medium。International Journal of Advertising,24(2),217-239。  new window
15.大賀硏究院(2003)。環境媒體這裡。廣告大觀,10,66-67。  延伸查詢new window
16.舒詠平(2006)。廣告投放新思維:載具導向。現代廣告,6。  延伸查詢new window
17.Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist,52(1),45-56。  new window
18.Shankar, A.、Horton, B.(1999)。Ambient media: advertising's new media opportunity?。International Journal of Advertising,18(3),305-321。  new window
19.Gentner, Dedre(1988)。Metaphor as structure-mapping: The relational shift。Child Development,59(1),47-59。  new window
20.Gentner, D.(1983)。Structure-mapping: A theoretical framework for analogy。Cognitive Science,7(2),155-170。  new window
21.林銘煌、黃慶賢(20020900)。比喻式設計的邏輯與產品功能認知之關連。設計學報,7(2),1-22。new window  延伸查詢new window
學位論文
1.江日瑋(2007)。隱喻類比運用於產品形態設計之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
2.吳珮瑜(2007)。隱喻手法在造形創新設計上的應用—以生活用品為例(碩士論文)。大同大學。  延伸查詢new window
3.陳衍良(2004)。運用「傳統器物的操作使用認知」之產品創新設計模式建構(碩士論文)。實踐大學。  延伸查詢new window
4.歐陽佑宗(2005)。由比喻式廣告探討設計的傳達效果(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
圖書
1.Chantrey, D.(2000)。From bus tickets to billboards。Admap。  new window
2.Clemenger BBDO(2003)。Road safety campaign 1995-2002。CAANZ Awards。  new window
3.Concord(1999)。Ambient Media。London:Concord。  new window
4.Fiske, J.(1982)。Introduction to communication studies。  new window
5.Fiske, John、張錦華、劉容玫、孫嘉蕊、黎雅麗(1990)。傳播符號學理論。臺北:遠流。  延伸查詢new window
6.McCann-Erickson(2001)。Recruiting those who can。IPA:Awards。  new window
7.林月仙(1978)。實用修辭學。臺北:偉文圖書。  延伸查詢new window
8.Hower, D. C.(1987)。Statistical methods for psychology。Boston:Duxbury Press。  new window
9.黃俊英(1991)。多變量分析。臺北:中華經濟企業研究所。  延伸查詢new window
10.吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
11.Lakoff, George P.、Johnson, Mark、周世箴(2006)。我們賴以生存的譬喻。聯經出版事業股份有限公司。  延伸查詢new window
其他
1.(2006)。Etv: Football World Cup,http://adsoftheworld.com/media/ambient/etv_football_world_cup。  new window
2.Culp, B.(2008)。Apple MacBook Air: Plane. Introducing the ultra--thin MacBook Air. Miami Ad School: Minneapolis, USA,http://adsoftheworld.com/media/ambient/apple_macbook_air_plane?size=_original。  new window
3.Estrada, S.,Forero, J.(2007)。Motorola MOTOSLVR: Pages. Ogilvy & Mather: Colombia,http://adsoftheworld.com/media/ambient/motorola_motoslvr_pages?size=_original。  new window
4.Giovannoni, S.(1995)。Mary biscuit box. A di Alessi,http://www.alessi.com/en/2/3621/kitchen-boxes-biscuit-boxes-containers/asg07-az-mary-biscuit-biscuit-box。  new window
5.Giovannoni, S.(1993)。Fruit mama. A di Alessi,http://www.alessi.com/en/3/1078/baskets-fruit-bowls-centrepieces/fruit-mama-fruit-holder。  new window
6.Hiebl, S.(2006)。IWC watch:Hanging straps. The big pilot's watch. Wear it here. Jung von Matt/Alster,http://adsoftheworld.com/media/ambient/iwc_watch_hanging_straps?size=_original。  new window
7.Khouwes, Y.,Jacob, B.(2006)。Children with Autism: Bag,http://adsoftheworld.com/media/ambient/children_with_autisin_bag。  new window
8.Burnett, Leo(2006)。Fiat: airplane window. Hey, it's time to enjoy the sky--dome. Fiat Idea. Brazil: Sao Paulo,http://adsoftheworld.com/media/ambient/fiat_airplane_window?size=_original。  new window
9.Starck, P.(1986)。Dadada rocking stool XO,http://www.bonluxat.eom/a/Philippe_Starck_Dadada_Rocking_Stool.html。  new window
10.Veinish, D.(2006)。McDonald's: Fries. No time to stop? Drive-thru. Cossette Atlantic: Halifax,http://adsofthewoiid.com/media/ambient/mcdonalds_fries。  new window
11.Zouag, F.(2008)。Sony Walkman: music station. Sectionpub Mons: Belgium,http://adsoftheworld.com/media/ambient/sony_walkman_music_station。  new window
12.李明合(20090530)。環境媒體”創意的四大策略,http://www.globrand.com/2009/253463.shtml。  延伸查詢new window
13.李明合(2009)。三大媒介創新理念激活戶外創意,http://www.globrand.com/2009/251040.shtm。  延伸查詢new window
圖書論文
1.Luxton, S.、Drummond, L.(2000)。What is this thing called ambient advertising。Australian and New Zealand Marketing Educators Conference proceedings。Australia:Gold Coast。  new window
2.Abdul-Razzaq, S.、Ozanne, L.、Fortin, D.(2009)。Cutting through the clutter? A field experiment measuring behavioural responses to an ambient form of advertising。Australian and New Zealand Marketing Academy Conference Proceedings。Melbourne, Australia:Monash University。  new window
 
 
 
 
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