| 期刊論文| 1. | Ames, P. J.(1988)。A Challenge to Modern Museum Management: Meshing Mission and Market。International Journal of Museum Management and Curatorship，7(2)，151-157。   | | 2. | Cossons, N.(1991)。Scholarship or Self-indulgence?。R.S.A. Journal，89(5415)，184-191。 | | 3. | Everett, J.(1988)。Taking your Staff With You。Museums Journal，88(3)，157-158。 | | 4. | Lewis, P.(1988)。Marketing to the Local Community。Museums Journal，88(3)，147-149。 | | 5. | Wright, P.(1990)。Eyes on Sulks。Arts Management，9(13)。 | | 6. | Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing，33(1)，10-15。 | 學位論文| 1. | Matheson, F. C.(1992)。Museum Ploicy and Marketing Strategies(博士論文)。University of Northumbria at Newcastle。 | 圖書| 1. | Weil, Stephen E.(1990)。Rethinking the Museum: And Other Meditations。Washington D.C.：Smithsonian Institution。 | | 2. | Cowell, D.(1984)。The Marketing of Services. The Institute of Marketing Series。Oxford：Heinemann。 | | 3. | Diggle, K.(1984)。Guide to Arts Marketing。London：Rhinegold。 | | 4. | Rodger, L. W.(1987)。Marketing the Visual Arts: Challenge and Response。Edinburgh：Scottish Arts Council。 | | 5. | Bryant, Jonathan(1988)。The Principles of Marketing: A Guide for Museums。Association of Independent Museums。 | | 6. | Kotler, Philip、Ferrell, O. C.、Lamb, Charles(1987)。Strategic Marketing for Nonprofit Organizations: Cases and Readings。Englewood Cliffs, N.J.：Prentice Hall。 | 圖書論文| 1. | American Association of Museums(1984)。Museums for a New Century。A Report of the Commission on Museums for a New Century。American Association of Museums。 | | 2. | Bennett, T.。Museums and “The People”。The Museum Time-Machine: Putting Cultures on Display。London：Routledge。 | | 3. | Cossons, N.(1985)。Making Museums Market Orientated。Museums are for People。London：HMSO。 | | 4. | Lewis, P.(1991)。The Role of Marketing: Its Fundamental Planning Function; Devising a Strategy。Forward planning: A Handbook of Business, Corporate and Development Planning for Musums and Galleries。London：Museums and Galleries Commission and Routledge。 | | 5. | Morton, A.(1988)。Tomorrow's Yesterdays: Science Museums and the Futrue。The Museum Time-Machine: Putting Cultures on Display。London：Routledge。 | | 6. | Museums Association(1984)。Definition of a ''Museum''。Museums-Association-Code of Practice for Museums Authorities。London：Museums Association。 | | 7. | O'Neill, M.(1991)。After the Artifact: Internal and External Relations in Museums。The Museums Profession: Internal and External Relations。Leicester：Leicester University Press。 | | 8. | Bradford, Hugh(1991)。A new framework for museum marketing。The Museums Profession: Internal and External Relations。Leicester：Leicester University Press。 | |