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題名：廣告創意 : 理論與實務的對話
作者：吳岳剛 引用關係
出版日期：2012
出版項：臺北:國立政治大學出版社
ISBN：978-986-03-1738-1
主題關鍵詞：廣告創意；廣告案例
學門：傳播學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:7
期刊論文
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4.Smith, R. E.、MacKenzie, S. B.、Yang, X.、Buchholz, L. M.、Darley, W. K.(2007)。Modeling the determinants and effects of creativity in advertising。Marketing Science，26(6)，819-833。  new window
5.Piercy, N. F.(2002)。Research in marketing: Teasing with trivia or risking relevance?。European Journal of Marketing，36(3)，350-363。  new window
6.Argo, J. J.、Zhu, R. J.、Dahl, D. W.(2008)。Fact or fiction: An investigation of empathy differences in response to emotional melodramatic entertainment。Journal of Consumer Research，34(5)，614-623。  new window
7.Escalas, Jennifer E.、Stern, Barbara B.(2003)。Sympathy and Empathy: Emotional Responses to Advertising Dramas。Journal of Consumer Research，29(4)，566-578。  new window
8.Yang, Xiaojing、Smith, Robert E.(2009)。Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity。Marketing Science，28(5)，935-949。  new window
9.Obermiller, C.、Spangenberg, E. R.、MacLachlan, D. L.(2005)。Ad skepticism: The consequences of disbelief。Journal of Advertising，34(3)，7-17。  new window
10.Dahlén, M.(2005)。The Medium as a Contextual Cue: Effects of Creative Media Choice。Journal of Advertising，34(3)，89-98。  new window
11.Stem, B. B.(1991)。Who talks advertising? Literary theory and narrative "point of view."。Journal of Advertising，20(3)，9-22。  new window
12.Ashley, C.、Oliver, J. D.(2010)。Creative leaders: Thirty years of big ideas。Journal of Advertising，39(1)，115-130。  new window
13.Keller, E.、Fay, B.(2009)。The role of advertising in word of mouth。Journal of Advertising Research，49(2)，154-158。  new window
14.Ehrenberg, A.、Barnard, N.、Kennedy, A.、Bloom, H.(2002)。Brand advertising as creative publicity。Journal of Advertising Research，42(4)，7-18。  new window
15.Flyvbjerg, B.(2006)。Five Misunderstandings About Case-Study Research。Qualitative Inquiry，12(2)，219-245。  new window
16.Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology，14(1/2)，168-180。  new window
17.Poels, K.、Dewitte, S.(2008)。Getting a line on print ads: Pleasure and arousal reactions reveal an implicit advertising mechanism。Journal of Advertising，37(4)，63-74。  new window
18.Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist，52(1)，45-56。  new window
19.Griskevicius, V.、Goldstein, N. J.、Mortensen, C. R.、Sundie, J. M.、Cialdini, R. B.、Kenrick, D. T.(2009)。Fear and loving in Las Vegas: evolution, emotion, and persuasion。Journal of Marketing Research，46(3)，384-395。  new window
20.Cowan, R.、Foray, D.(1997)。The economics of codification and the diffusion of knowledge。Industrial and Corporate Change，6(3)，595-622。  new window
21.Robinson, W. S.(1951)。The Logical Structure of Analytic Induction。American Sociological Review，16，812-818。  new window
22.Heath, R. G.、Nairn, A. C.、Bottomley, P. A.(2009)。How effective is creativity? Emotive content in TV advertising does not increase attention。Journal of Advertising Research，49(4)，450-463。  new window
23.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research，16(1)，67-75。  new window
24.Yi, You-Jae(1990)。Cognitive and Affective Priming Effects of the Context for Print Advertisements。Journal of Advertising，19(2)，40-49。  new window
25.Escalas, J. E.(2007)。Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration。Journal of Consumer Research，33(4)，421-429。  new window
26.Leone, R. P.、Schultz, R. L.(1980)。A Study of Marketing Generalizations。Journal of Marketing，44(1)，10-18。  new window
27.Till, Brian D.、Baack, Daniel W.(2005)。Recall and persuasion: Does creative advertising matter?。Journal of Advertising，34(3)，47-57。  new window
28.McKelvey, B.(2006)。Response: Van de Ven and Johnson's "Engaged Scholarship": Nice try, but…。Academy of Management Review，31(4)，822-829。  new window
29.Mussweiler, T.(2003)。Comparison processes in social judgment: Mechanisms and consequences。Psychological Review，110(3)，472-489。  new window
30.Smith, R. E.、Chen, J.、Yang, X.(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising，37(4)，47-61。  new window
31.Nonaka, Ikujiro、Toyama, Ryoko(2003)。The Knowledge-creating Theory Revisited: Knowledge Creation as a Synthesizing Process。Knowledge Management Research & Practice，1(1)，2-10。  new window
32.Heath, R.、Feldwick, P.(2008)。Fifty years of using the wrong model of advertising。International Journal of Marketing Research，50(1)，29-59。  new window
33.Heath, R.、Nairn, A.、Bottomley, P. A.(2009)。How effective is creativity? Emotive content in TV advertising does not increase attention。Journal of advertising Research，49(4)，450-463。  new window
34.Kover, A. J.(1995)。Copywriters' implicit theories of communication: an exploration。Journal of Consumer Research，21(4)，596-611。  new window
35.McIntrye, S. H.、Sutherland, M.(2002)。A critical analysis into the accumulation of marketing knowledge at the level of the firm。Marketing Theory，2(4)，403-418。  new window
36.Nyilasy, G.、Reid, L. N.(2007)。The academician-practitioner gap in advertising。International Journal of Advertisings，26(4)，425-445。  new window
37.Nyilasy, G.、Reid, L. N.(2009)。Agency practitioner theories of how advertising works。Journal of Advertising，38(3)，81-96。  new window
38.Rossiter, J. R.(2001)。What is marketing knowledge? Stage I: forms of marketing knowledge。Marketing Theory，1(1)，9-26。  new window
39.Wierenga, B.(2002)。On academic marketing knowledge and marketing knowledge that marketing manager use for decisionmaking。Marketing Theory，2(4)，355-362。  new window
40.吳岳剛(20110100)。學術知識和實務經驗的結合與應用：創意媒體設計模型初探。廣告學研究，35，1-40。new window  延伸查詢new window
41.Baldridge, D. C.、Floyd, S. W.、Markoczy, L.(2004)。Are managers from Mars and academicians from Venus? Toward an understanding of the relationship between academic quality and practical relevance。Strategic Management Journal，25，1063-1074。  new window
42.Barwise, P.(1995)。Good empirical generalizations。Marketing Science，14(3)，G29-G35。  new window
43.Bass, F. M.(1995)。Empirical generalizations and marketing science: A personal view。Marketing Science，14(3)，G6-G19。  new window
44.Beale, C.(2009)。Cannes is still relevant as a rewarder of creativity。Campaign，25，21。  new window
45.Bernardin, T.、Kemp-Robertson, P.(2008)。Wildfire 2008: creativity with a human touch。Journal of Advertising，37(4)，131-149。  new window
46.Brennan, R.(2004)。Should we worry about an "academic-practitioner divide" in marketing?。Marketing Intelligence & Planning，22(5)，492-500。  new window
47.Brown, A.(2008)。The consumer is the medium。The Futurist，2008(Jan./Feb.)，29-32。  new window
48.Cohendet, P.、Steinmueller, W. D.(2000)。The codification of knowledge: a conceptual and empirical exploration。Industrial and Corporate Change，9(2)，195-209。  new window
49.Cornelissen, J.(2002)。Academic and practitioner theories of marketing。Marketing Theory，2(1)，133-143。  new window
50.Crosier, K.(2004)。How effectively do marketing journals transfer useful learning from scholars to practitioners?。Marketing Intelligence & Planning，22(5)，540-556。  new window
51.Dutta, K.(2009)。Top creative secrets revealed。Revolution，2009(Jun.)，34-36。  new window
52.Evanschitzky, H.、Baumgarth, C.、Hubbard, R.、Armstong, J. S.(2007)。Replication research's disturbing trend。Journal of Business Research，60，411-415。  new window
53.Ehrenberg, A. S. C.(1995)。Empirical generalisations, theory, and method。Marketing Science，14(3)，G20-G28。  new window
54.Gagnon, R.(2011)。2011: a pivotal year for marketing。Adweek，2011(Jan.)。  new window
55.Hubbard, R.、Lindsay, R. M.(2002)。How the emphasis on original empirical marketing research impedes knowledge development。Marketing Theory，2(4)，381-402。  new window
56.Huff, A. S.(2000)。Citigroup's John Reed and Stanford's James March on management research and practice。The Academy of Marketing Executive，14(1)，52-64。  new window
57.Hughes, T.、O'Regan, N.、Wornham, D.(2009)。Let's talk: getting business and academic to collaborate。Journal of Business Strategy，30(5)，49-56。  new window
58.Hughes, T.、Tapp, A.、Hughes, R.(2008)。Achieving effective academic/practitioner knowledge exchange in marketing。Journal of Marketing Management，24(1/2)，221-240。  new window
59.Hunt, S. D.(2002)。Marketing as a profession: on closing stakeholder gaps。European Journal of Marketing，36(3)，305-312。  new window
60.Iezzi, T.(2009)。Lack of film standout at Cannes shows that creativity is evolving。Advertising Age，80(23)，26。  new window
61.Kieser, A.、Leiner, L.(2009)。Why the rigour-relevance gap in management research is unbridgeable。Journal of Management Studies，46(3)，516-533。  new window
62.Lee, D.(2009)。Six trends in advertising: analysis of successful TV commercials。SERI Quarterly，2009(Jul.)，103-109。  new window
63.Lee, W.(2010)。Needed: a new science for valuing content。Advertising Age，2010(Feb.)。  new window
64.Lindsay, M.(2009)。How to develop the right communications strategy for a conversation economy。Advertising Age，2009(Ocb.)。  new window
65.McQuarrie, E. F.、Phillips, B. J.(2008)。It's not your father's magazine ad: Magnitude and direction of recent changes in advertising style。Journal of Advertising，37(3)，95-106。  new window
66.November, P.(2004)。Seven reasons why marketing practitioners should ignore marketing academic research。Australasian Marketing Journal，12(2)，39-50。  new window
67.O'Leary, N.(2008)。Welcome to my world。Mediaweek，2008(Nov.)，14-18。  new window
68.Ottesen, G. G.、Gronhaug, K.(2004)。Barriers to practical use of academic marketing knowledge。Marketing Intelligence & Planning，22(5)，520-530。  new window
69.Parekh, R.(2010)。Why long-form ads are the wave of the future。Advertising Age，2010(May)。  new window
70.Phillips, B. J.、McQuarrie, E. F.(2002)。The development, change, and transformation of rhetorical style in magazine advertisements: 1954-1999。Journal of Advertising，31(4)，1-13。  new window
71.Rossiter, J. R.(2002)。The five forms of transmissible, usable marketing knowledge。Marketing Theory，2(4)，369-380。  new window
72.Shapiro, D. L.、Kirkman, B. L.、Courtney, H. G.(2007)。Perceived causes and solutions of the translation problem in management research。Academy of Management Journal，50(2)，249-266。  new window
73.Shimp, T. A.(1994)。Academic Appalachia and the discipline of consumer research。Adnances in Consumer Research，21，1-7。  new window
74.Southgate, N.(2006)。The academic-practitioner divide: finding time to make a difference。Marketing Intelligence & Planning，24(6)，547-551。  new window
75.Tutssel, M.(2008)。Categorical support for Cannes。Adweek，49(20)，16。  new window
76.Uncles, M.、Wright, M.(2004)。Empirical generalisation in Marketing。Australasian Marketing Journal，12(3)，5-18。  new window
77.Van De Ven, A. H.、Johnson, P.(2006)。Knowledge from theory and practice。Academy of Management Review，31(4)，802-821。  new window
78.Baack, D. W.、Wilson, R. T.、Till, B. D.(2008)。Creativity and memory effects: Recall, cognition, and an exploration of nontraditional media。Journal of Advertising，37(4)，85-94。  new window
79.Bronner, F.、Neijens, P.(2006)。Audience experiences of media context and embedded advertising。The Marketing Society，48(1)，81-100。  new window
80.Dahlen, M.、Rosengren, S.、Torn, F.、Ohman, N.(2008)。Could placing ads wrong be right? Advertising effects of thematic incongruence。Journal of Advertising，37(3)，57-67。  new window
81.Dahlen, M.、Friberg, L.、Nillson, E.(2009)。Long live creative media choice: The medium as a persistent brand cue。Journal of Advertising，38(2)，121-129。  new window
82.Dahlen, M.、Edenius, M.(2007)。When is advertising advertising? Comparing responses to non-traditional and traditional advertising media。Journal of Current Issues and Research in Advertisings，29(1)，33-42。  new window
83.Malthouse, E. C.、Calder, B. J.、Tamhane, A.(2007)。The effects of media context experiences on advertising effectiveness。Journal of Advertising，36(3)，7-18。  new window
84.Moorman, M.、Neijens, P. C.、Smit, E. G.(2002)。The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting。Journal of Advertising，31(4)，27-40。  new window
85.Nam, M.、Sternthal, B.(2008)。The effects of a different category context on target brand evaluations。Journal of Consumer Research，35(4)，668-679。  new window
86.Pelsmacker, P. D.、Geuens, M.、Anckaert, P.(2002)。Media context and advertising effectiveness: The role of context appreciation and context/ad similarity。Journal of Advertising，31(2)，49-61。  new window
87.Pfeiffer, M.、Zinnbauer, M.(2010)。Can Old Media Enhance New Media? How Traditional Advertising Pays off for an Online Social Network。Journal of Advertising Research，50(1)，42-49。  new window
88.Rossiter, J. R.(2008)。Defining the necessary components of creative, effective ads。Journal of Advertising，37(4)，131-149。  new window
89.Shen, F.、Chen, Q.(2007)。Contextual priming and applicability: Implications for ad attitude and brand evaluations。Journal of Advertising，36(1)，69-80。  new window
90.Stapel, D. A.、Koomen, W.、Pligt, J. V. D.(1997)。Categories of category accessibility: The impact of trait concept versus exemplar priming on person judgments。Journal of Experimental Social Psychology，33，47-76。  new window
91.Stapel, D. A.、Koomen, W.、Velthuijsen, A. S.(1998)。Assimilation or contrast?: Comparison relevance, distinctness, and the impact of accessible information on consumer judgments。Journal of Consumer Psychology，7(1)，1-24。  new window
92.Stapel, D. A.、Winkielman, P.(1998)。Assimilation and contrast as a function of context-target similarity, distinctness, and dimensional relevance。Personality and Social Psychology Bulletin，24(6)，634-646。  new window
93.Ambert, A.、Adler, P. A.、Adler, P.、Detzner, D. F.(1995)。Understanding and evaluating qualitative research。Journal of Marriage and the Family，57，879-893。  new window
94.Cohen, D. J.、Crabtree, B. F.(2008)。Evaluative criteria for qualitative research in health care: controversies and recommendations。Annals of Family Medicine，6(4)，331-339。  new window
95.Goetz, Judith P.、LeCompte, Margaret D.(1981)。Ethnographic research and the problem of data reduction。Anthropology & Education Quarterly，12(1)，51-70。  new window
96.Malterud, K.(2001)。Qualitative research: standards, challenges, and guidelines。The Lancet，358，483-488。  new window
97.November, P.(2006)。Marketing knowledge myopia。European Business Review，20(5)，434-456。  new window
98.Voss, C.、Tsikriktsis, N.、Frohlich, M.(2002)。Case research in operations management。International Journal of Operations & Production Management，22(2)，195-219。  new window
99.Wynsberghe, R. V.、Khan, S.(2007)。Redefining case study。International Journal of Qualitative Methods，6(2)，80-94。  new window
100.Crosby, L. A.、Lunde, B. S.(2008)。Customer experience or communication? Greater brand power requires an integration of communications and experience。Marketing Management，17(4)，12-13。  new window
101.Dahlén, M.、Rosengren, S.、Törn, F.(2008)。Advertising creativity matters。Journal of Advertising Research，48(3)，392-403。  new window
102.Graham, J.、Havlena, W.(2007)。Finding the "missing link": Advertising's impact on word of mouth, web search, and site visits。Journal of Advertising Research，47(4)，427-435。  new window
103.Iezzi, T.(2010)。Why future of industry isn't about making ads。Advertising Age，2010(Dec.)。  new window
104.Kim, S. J.(2008)。A framework for advertising in digital age。Journal of Advertising Research，48(3)，310-312。  new window
105.Boller, G. W.、Olson, J. C.(1991)。Experiencing ad meanings: crucial aspects of narrative/drama processing。Advances in Consumer Research，18，172-175。  new window
106.Chronis, A.(2008)。Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg。Journal of Marketing Management，24(1/2)，5-27。  new window
107.Escalas, J. E.(2004)。Imagine yourself in the product。Journal of Advertising，35(2)，37-48。  new window
108.Escalas, J. E.、Moore, M. C.、Britton, J. E.(2004)。Fishing for feelings? hooking viewers helps!。Journal of Consumer Psychology，14(1/2)，105-114。  new window
109.Poulsson, S. H. G.、Kale, S. H.(2004)。The experience economy and commercial experience。The Marketing Review，4(3)，261-277。  new window
110.Stern, B. B.(1994)。Classical and vignette television advertising dramas: structural modes, formal analysis, and consumer effects。Journal of Consumer Research，20(4)，601-615。  new window
111.Leitzmann, C.(2003)。Nutrition ecology: the contribution of vegetarian diets。The American Journal of Clinical Nutrition，78(3)，657S-659S。  new window
112.Carlsson-Kanyama, A.、Gonzalez, A. D.(2009)。Potential contributions of food consumption patterns to climate change。The American Journal of Clinical Nutrition，89(5)，1704S-1709S。  new window
113.林慧珍、Fiala, N.(2009)。溫室漢堡：吃下一客牛肉漢堡，背後要排放多少溫室氣體？要付出多少環境代價？。科學人，85，76-79。  延伸查詢new window
114.Wells, W. D.(1994)。Effective and ineffective drama advertising。Advances in Consumer Research，21，375-378。  new window
115.Nonaka, I.、Toyama, R.(2002)。A firm as a dialectical being: towards a dynamic theory of a firm。Industrial and Corporate Change，11(5)，995-1009。  new window
116.Maxwell, J. A.(1992)。Understanding and validity in qualitative research。Harvard Educational Review，62(3)，279-300。  new window
117.Johnson, R. B.(1997)。Examining the validity structure of qualitative research。Education，118(2)，282-292。  new window
118.Nonaka, I.、Toyama, R.、Konno, N.(2000)。SECI, Ba and Leadership: A Unified Model of Dynamic Knowledge Creation。Long Range Planning，33，5-34。  new window
119.Bonoma, Thomas V.(1985)。Case research in marketing: opportunities, problems, and a process。Journal of Marketing Research，22(2)，199-208。  new window
120.Bennis, Warren G.、O'Toole, James(2005)。How business schools lost their way。Harvard Business Review，83(5)，96-104。  new window
圖書
1.Lenderman, M.(2006)。Experience the message: how experiential marketing is changing the brand world。New York, NY：Carroll and Graf。  new window
2.Bruner, Jerome Seymour(1990)。Acts of meaning。Harvard University Press。  new window
3.許梅芳、Carbone, L. P.(2005)。顧客經驗管理。台北：培生。  延伸查詢new window
4.顧淑馨、Schmitt, B. H.(2004)。天衣無縫的整合式顧客經營。台北縣：中國生產力中心。  延伸查詢new window
5.Steinfeld, H.(2006)。Livestock's long shadow: environmental issues and options。Rome：FAO。  new window
6.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北：經濟新潮社。  延伸查詢new window
7.Bruner, Jerome Seymour(1986)。Actual minds, possible worlds。Harvard University Press。  new window
8.Miles, Matthew B.、Huberman, A. Michael、張芬芬(2005)。質性研究資料分析。雙葉書廊。  延伸查詢new window
9.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
10.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
其他
1.Morgan Stanley(201004)。Internet trends，http://www.moiganstanley.com/institutional/techresearch/intemetjrends042010.html， 20121028。  new window
2.Ratcliff, D. E.(1994)。Analytic induction as a qualitative research method of analysis，http:lldon.ratcliff.net/qual/analytic.html。  new window
3.Borup, C. F.(2010)。Cannes Lions 2010｜Outdoor，http://bumbumbum.me/2010/06/24/cannes-lions-2010-outdoor。  new window
4.Christison, C. L.(2010)。DairyDeliBake Digest，http://www.iddba.org/0910dig.aspx。  new window
5.Miller, K.(2010)。Fresh stone age meat，http://kikistrikeny.blogspot.com/2010/06/fresh-stone-age-meat.html。  new window
6.Natarelli, V.(2010)。Dinosaur meat: Bosch "stone-age-meat" gets prehistorically juicy，http://www.trendhunter.com/trends/bosch-stone-age-meat。  new window
7.Nudd, T.(2010)。A way to keep stone age meat nice and fresh，http://www.adweek.com/adfreak/way-keep-stoneage-meat-nice-and-fresh-12533。  new window
圖書論文
1.Stapel, D. A.、Koomen, W.(2001)。Let's not forget the past when we go to the future: On our knowledge of knowledge accessibility effects。Cognitive social psychology: The Princeton symposium on the legacy and future of social cognition。Mahwah, NJ：Lawrence Erlbaum。  new window
2.Dal Cin, S.、Zanna, M. P.、Fong, G. T.(2004)。Narrative persuasion and overcoming resistance。Resistance and Persuasion。Lawrence Erlbaum Associates, Inc.。  new window
3.Escalas, Jennifer Edson(1998)。Advertising narratives: What are they and how do they work?。Representing Consumers: Voices, Views and Visions。Routledge & Kegan Paul。  new window
 
 
 
 
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