[目的/意義]為更好地在移動互聯網環境下有效地利用移動社交平臺獲取知識資源,提高知識獲取績效。[方法/過程]從知識特性、用戶行為因素、知識獲取情景3個方面分析了移動社交平臺中知識獲取績效的影響因素,并在此基礎上構建了理論概念模型,運用AMOS 17.0對所建立的結構方程模型進行假設檢驗。[結果/結論]結果表明,用戶間信任度,知識的可觀察性、可表達性,知識獲取方的吸收能力,知識提供方的共享意愿對知識獲取績效影響顯著。研究對提高平臺知識運作效率,擴展知識資源推送能力,挖掘知識潛在用戶及搭建長效使用途徑提供一定的理論指導和實踐價值。

[Purpose/significance] This paper aims to improve the efficiency of using mobile social platform to obtain knowledge resources and enhance knowledge acquisition performance in mobile Internet environment. [Method/process] The paper analyzes the influencing factors of knowledge acquisition performance from knowledge properties, user behavior factors and knowledge acquisition situation, based on which,the paper constructs the theoretical concept model and tests the structural equation model by using AMOS 17.0. [Result/conclusion] Results show that the degree of trust between users, the operability and impressibility of knowledge, the knowledge absorptive capacity of knowledge receivers, and the sharing willingness of knowledge providers have significant influence on knowledge acquisition performance. The study provides some theoretical guidance and practical value for improving the efficiency of platform knowledge operation, expanding the ability of knowledge resources pushing,mining the potential users and building long-term effective ways of use.