[目的/意義]社會化媒體的現有研究大多集中在應用實踐類的具體案例分析,較少考慮理論述評性的研究內容討論,其中針對社會化媒體發展背景、內涵表現、概念辨析的研究成果稍顯單薄。[方法/過程]利用SSCI數據庫對國外社會化媒體有關文獻進行檢索,并針對發文數量、發文時間、研究方向等外部特征以及研究主題、研究關鍵等內容特征進行計量分析;在此基礎上,逐篇閱讀并歸類文獻,綜合分析社會化媒體發展與內涵及其相比新媒體的區別聯系。[結果/結論]在某些相對情境下,社會化媒體確實區別于新媒體,凸顯新意所在。但是,社會化媒體不是嚴格意義下的新理論,而是新媒體理論細化后的衍生部分。

[Purpose/significance] Most of the existing social media researches focus on the practice of specific cases,while theoretical reviews of research content like research results of development background,connotation presentation and concepts discrimination are less considered. [Method/process]This paper retrieves the foreign literatures on social media from SSCI database,and conducts a quantitative analysis on the external features like publication number,time and research direction,and internal features like research themes and focus. After that,the paper conducts a comprehensive qualitative analysis from social media development,content definition and its connections and differences with new media by reading and classifying all articles. [Result/conclusion] In some relative situation,social media is different from new media. However,social media is only a derived part of new media instead of a new theory.