[目的/意義]為企業在移動互聯網時代采取全員參與模式提供參考,使企業在新時代的競爭中保持優勢。[方法/過程]指出國內企業傳統競爭情報組織模式中存在的問題;概括了全員參與模式在移動互聯網時代的新內涵,分析了其適用性。[結果/結論]針對國內企業,提出了構建全員參與模式的具體措施,包括培養企業文化,進行情報分類,形成情報流程,搭建共享平臺以及設立激勵機制。

[Purpose/significance] This paper aims to provide a reference for domestic enterprises to adopt all-staff contribution mode and maintain competitive advantage in mobile Internet era.[Method/process] The paper points out the deficiencies of traditional competitive intelligence organization mode in domestic enterprises,generalizes the new contents of all-staff contribution mode and analyzes its feasibility in mobile Internet era.[Result/conclusion] The paper proposes concrete measures for domestic enterprises to construct all-staff contribution mode,including building enterprise competitive intelligence culture,confirming the process of competitive intelligence,classifying information,establishing information-sharing platform and performance assessment.