[目的/意義]針對當前復雜動態多變的競爭態勢,提出組織應加強對競爭情報價值的認知,強化競爭情報價值生成過程,從而提升企業競爭優勢,促進企業可持續性發展。[方法/過程]通過運用理論研究方法,分析了不確定性情境下競爭價值認知的必要性,闡述了不確定性情境下競爭的價值內涵,探討了不確定性情境下競爭情報價值生成機理和生成條件。[結果/結論]認為在當前不確定性情境下,通過強化競爭情報價值理念,可以更好地發揮競爭情報對組織戰略的智能決策支持作用。

[Purpose/significance]In view of the current complex and dynamic competitive situation,this paper proposes that organizations should enhance the cognition of the value of competitive intelligence and strengthen the process of generating the value of competitive intelligence,so as to improve the competitive advantage and promote the sustainable development of the enterprise.[Method/process]Through theoretical research methods,the paper analyzes the necessity of value cognition of competition,expounds the connotation of value,and discusses the value generation mechanism and conditions of competitive intelligence under uncertain context.[Result/conclusion] Under the current uncertain context,competitive intelligence can play a better role in supporting intelligent decisions of organizational strategy by strengthening the cognition of competitive intelligence value.