[目的/意義]分析政務新媒體用戶信息采納行為,識別其關鍵影響因素,優化和引導政務新媒體用戶信息采納行為,為政務新媒體運營推廣提供理論依據和參考建議。[方法/過程]首先借鑒IAM模型理論,結合政務新媒體特點分析政務新媒體用戶信息采納行為,然后利用文獻綜述法和DEMATEL方法識別其關鍵影響因素,最后提出相應的對策和建議。[結果/結論]政務新媒體用戶信息采納分為信息搜尋和整合、信息選擇和評價、用戶吸收和利用以及采納后階段行為4個階段。信息服務質量、信譽和影響力、用戶認知水平、政務信息專業性、信息組織成效、政務功能完整性、媒介影響、用戶期望是影響政務新媒體用戶信息采納的關鍵因素。

[Purpose/significance] This paper analyzes users' information acceptance behavior of government new media,identifies the key influencing factors,and optimizes and guides users' information acceptance behavior in order to provide a theoretical basis and references for operations and promotion of government new media.[Method/process] First of all,by referring to IAM model and combining with the characteristics of government new media,the paper analyzes the information acceptance behavior of users.Then,the key factors affecting users' adoption of information are identified by literature review and DEMATEL.Finally,the paper puts forward the countermeasures and suggestions.[Result/conclusion] The users' information acceptance is divided into stages of information search and integration,information selection and evaluation,absorption and utilization of users and users' behavior after adoption.The key factors influencing the adoption of users' information acceptance behavior include information service quality,reputation and influence,users' cognitive level,expertise of government information,information organization effectiveness,government functional integrity,media influence,and users' expectations.