中小企業因為內外部資源匱乏而經常采取拼湊和樸素策略,而知識作為當今最關鍵的資源應成為拼湊等策略的實施對象和實現基礎。基于此,文章從知識管理角度,對中小企業拼湊策略、樸素策略以及二者組合的作用機理和選用問題進行分析,并厘清不同類型知識模塊化、知識搜索和不同類型拼湊、樸素策略的對應關系,細化和明確拼湊和樸素策略組合的適用情境,據此指出中小企業策略演變和發展成長的路徑。所得結論是對拼湊、樸素策略理論以及知識管理理論的豐富,并為不同情境下中小企業的策略選擇以及知識管理提供若干啟示。

Confronting the shortage of internal and external resources,small and medium-sized enterprises( SMEs) often take the strategies of frugality and bricolage. Knowledge,as the most critical resources,should become the object and basis of bricolage and frugality. Based on the perspective of knowledge management,this paper analyzes the functioning mechanism and selecting mechanism of SMEs' bricolage,frugality tactics and their combination. The paper also clarifies the corresponding relationships between different types of knowledge modularity or knowledge search and different types of bricolage or frugality,makes further efforts on refining the applicable situations of bricolage and frugality combination,and points out the evolving strategies and growing path of SMEs. These conclusions enrich the theories of bricolage,frugality and,knowledge management. Some implications for SMEs' strategy selection and knowledge management in various contexts are given.