以往中國國家形象傳播渠道的研究過多地表現為"媒介中心主義",尤其是過分強調主流官方媒介的作用,忽視了國家形象對外傳播的多渠道特征,使得國家形象傳播面向單一,效果有限。受全球一體化與傳媒生態格局變化的影響,橋梁人群、組織機構、傳播媒介都可發揮渠道功用。本文對上述三大渠道做了深描,構建出了渠道模式,厘清了個中關系,指出國家形象對外傳播要整合渠道資源,實現對外立體傳播。

In the past, the research on the communication channel of China’s national image is too much manifested as "media-centrism", especially emphasis the role of the mainstream media, that neglects the multi-channel characteristics of the national image transmission, so which makes the national image communicate only one channel and limited its effection. By the global integration and the impact of changes in the ecological landscape of the media, bridges, organizations, media can play a channel function. This article made a deep description of the three channels, then we build a channel model, to clarify the relationship between channels and pointed out that the national image of external communication channels shoud be integratedand to achieve external three-dimensional communication.