立足于中國語境,探討新媒體與輿論研究的問題意識及提升路徑具有重要意義。本文認為,新媒體與輿論研究要從三個方面培養問題意識:歷史與現實、場域與信息、母題與技術等。同時,要關注新媒體與輿論研究的重大議題,具體包括輿論與國家意志、輿論與社會進程、輿論與其形成過程等,分別反映了輿論的民主功能、控制功能、溝通功能。新媒體與輿論研究要充分運用新媒體分析技術,如語義分析、關系分析、情感分析,并且圍繞權力與規訓、公開化與私人化、理性與情感等議題建構分析框架。

It is significant to explore the field development of research on new media and public opinion in China. The development in the following three aspects can be used to cultivate the question awareness: history and current condition, fields and information, motif and technology. Moreover, it is necessary to focus on key issues, such as public opinion & national will, social process, formation procedure, which present the democratic, controlling, communicative functions respectively. Taking full advantages of new media analysis methods,such as semantic analysis, relationship analysis, sentiment analysis, will do benefit for the constructing of analytical frame about power and discipline, public and private, rationality and sentiment.