《莎士比亞的文化資本》一改傳統的文學研究范式,選擇聚焦莎士比亞的經濟影響,為莎士比亞和文化經濟學研究提供了獨特的視角。該書從出版編輯、影視改編、廣告宣傳、人文旅游、商業贊助等諸多方面描繪了一幅莎士比亞"產業帝國"的圖景,立體地展現了莎士比亞的文化資本在市場語境下的歷史傳承和社會再生產機制。該書還將作為文化資本的文學引入國家文化話語體系的層面,在為文學研究開啟一扇"資本"大門的同時,也將文學資本化的現實意義提升至宏大的國家軟實力范疇。

In Shakespeare’s Cultural Capital, the authors, instead of sticking to the traditional paradigms of literary study, choose to focus on Shakespeare’s economic impact, which provides a unique perspective for the studies of both Shakespeare and cultural economics. It portrays a vivid prospect of a Shakespearean "Industrial Empire" from the aspects of publication, editing, adaptation, advertising, tourism, sponsoring, etc., stereoscopically revealing the mechanism of the inheritance and social reproduction of Shakespeare’s cultural capital in the market context. By introducing literary "cultural capital" into the national cultural discourse, Shakespeare’s Cultural Capital not only opens a new area of research in literary study, but also brings the practical significance of literary capitalization into the grand scope of national soft power.