文章選取最具影響力的自媒體平臺微博和微信,利用層次分析法、德爾菲法,分別構建微博傳播指數(BCI)和微信傳播指數(WCI)指標體系;在此基礎上,以最新微博、微信平臺月均活躍用戶數量為依據,建立圖書館網絡影響力評價的網絡傳播指數(ICI)。以39個"985工程"高校圖書館為研究對象,進行網絡傳播指數(ICI)實證研究。

This paper studies two most influential We Media platforms: Micro Blog and We Chat. It constructs Micro Blog Communication Index(BCI) and We Chat Communication Index(WCI) respectively with analytic hierarchy process and Delphi method. An Internet Communication Index(ICI) is also set up based on the latest monthly amount of active users on Micro Blog and We Chat platforms. Then, the author conducts an empirical research on the ICI of 39 university libraries from "Project 985".