<正>對于"傳播倫理"概念,中西方學界尚無統一的定義。經過對定義的一般性梳理,發現它們大致可分為廣義和狹義兩大類。廣義的概念將所有傳播范疇涵蓋進去,如"所謂傳播倫理,就是傳播過程中或傳播行為所涉及的道德關系,傳播道德……它不僅包括傳播主體的道德品質和道德修養,同時還包括傳播的道德觀念、道德準則、道德行為、道德評價等等。"~[1]狹義的傳播倫理概念則僅涵蓋傳媒業的傳播范疇,常稱"媒介/媒體倫理"或"新聞倫理"。如"媒介倫理是關于職業傳播者在他們的

Definitions of the concept of communication ethics by Chinese and Western scholars can be roughly divided into broad-sense definitions and narrow-sense ones. In the broad sense,this concept covers all spheres of communication. In the narrow sense, the concept of communication ethics only covers the sphere of communication by media industries,and is often referred to as "media ethics"or "journalism ethics". In sorting out the definitions of this concept,we find that as the concept of ethics originated in the field of journalism,the narrow-sense conception has long dominated the connotations of communication ethics.However,in today’s digital context,the connotations of communication ethics should not only cover traditional journalism ethics,but also citizens’ ethics in their online independent open-access communication to the public,thereby greatly extending the connotations of the concept of communication ethics. With such an extension,professional media ethics and citizens’ ethics in their communication activities together constitute the two cornerstones of the connotations of communication ethics.