開放平臺是新媒體應用借助云計算實現互聯互通和云傳播的基本方式。互動交流類應用在新媒體應用開放平臺云傳播網絡中處于核心地位;新媒體應用開放平臺的云傳播能力發展極其不均衡;"社交網絡+"逐步成為新媒體應用提供商實施云傳播戰略的共同選擇;開放平臺已成為大數據生成、傳播和分析利用的基礎平臺。

Open platforms is the basic way to achieve interoperability and cloud communication of the new media application by cloud computing.This paper constructs a cloud communication network model of open platforms of new media application,and analyzes its structural features.Studies have shown that:the interaction application is the core of the cloud communication network of open platforms of new media application.The development of the cloud communication ability of new media application is extremely uneven; "social network + " has gradually become a common choice of the implementation of cloud communication strategy of the new media application provider;Open platform has become the basic platform of a big data generation,dissemination and analysis.