文章從學科制度結構的視角,以SSCI數據庫為樣本來源,利用CITESPACEⅢ為分析工具,對媒介經濟學相關文獻進行共引分析和聚類分析。以繪制知識圖譜的方式考察西方媒介經濟學起源和演化過程。研究發現,西方媒介經濟學作為一門新興學科始于20世紀70年代,其發展經歷了20世紀70年代到80年代的起步期;20世紀80年代到90年代末的高速發展期;2000年后的震蕩調整期三個階段。而從學科制度的角度來看,媒介經濟學的起源和發展的內部動因是學科制度結構的四個因素:職業化的研究學者、學科培養體制、權威出版物以及基金資助。

The purpose of this study is to explore the origination and development of media economics from the perspective of disciplinary institutional infrastructure. By investigating CITESPACEⅢ,this study applies cocitation analysis to identify the main research lines within this scientific field. Results of the analysis reveal that media economics originated from the 1970 s. The development of media economics experienced three stages: First,it experienced an initial stage from the 1970 s to 1980 s. Second,media economics entered high-speed development in the late 1990 s. In the third stage since 2000,media economics experienced a concussion. There are four factors that influence the origination and evolution of media economics: professional researchers,normative discipline training system,authoritative publications and funding.