【目的/意義】本文以互聯網企業為研究對象,分析了競爭情報的發展歷程及國內外的相關研究成果。【方法/過程】在前人研究成果的基礎上,提出競爭情報戰略行為不僅是一種過程,還是一種產品。其中,過程包含企業對競爭對手信息的收集和分析,而產品是經過程形成的情報或策略。結合互聯網企業在相互競爭中實施的戰略行為,從競爭環境情報、競爭策略情報和競爭對手情報三個方面構建互聯網企業競爭情報戰略行為實施模型。【結果/結論】本文結合互聯網中的實際案例,從理論與實踐相結合的視角對競爭情報戰略行為模型予以應用,為我國互聯網企業競爭情報戰略行為提供借鑒作用,預算互聯網企業競爭情報戰略行為給企業帶來的經濟效益。

【Purpose/significance】This paper takes Internet enterprises as the researching objects, discussing the develop-ment history of competitive intelligence and research results from home and abroad. The strategic behavior of competitiveintelligence is not only a process but also a product based on previous research results. The process includes the collectionand analysis of the competitive information; the product includes information and tactics formed by the process.【Method/process】We construct the model of competitive intelligence strategic behavior in internet enterprises from the aspect ofcompetitive environment, competitive strategy and competitor combining with the strategic behavior of internet enterprisesin competition.【Result/conclusion】Finally, we learn about the application of strategic behavior model in practice based onthe actual case of internet environment, to analyze the characteristics and problems of strategic behavior in internet enter-prises at home, and to put forward some scientific and feasible suggestions on existing problems.