【目的/意義】微博作為主要的社會化媒體,微博話題可信度評估以及從認知角度了解影響微博信息傳播的因素對判別信息可信度具有重要意義。【方法/過程】本文基于現有的詳盡可能性模型對信息可信度的研究,從微博內容、微博作者、社交網絡傳播三個維度,對影響微博話題可信度的因素進行研究。【結果/結論】結果發現,微博內容信源的可信度對內容可信度存在顯著正向影響,內容可信度對微博信息話題可信度存在顯著正向影響,作者專業知識對作者可信度存在顯著正向影響,作者可信度對微博信息話題可信度存在正向顯著影響。

【Purpose/significance】Microblog is a main social media, the evaluation of microblog topics credibility and understanding the influencing factors of microblog information dissemination from the cognitive perspective is of great significance to discriminate information credibility.【Method/process】This article researches on information credibility based onelaboration likelihood model, and from the terms of weibo content, weibo authors, and social networks, analyzes the factorsaffecting the credibility weibo topics.【Result/conclusion】Results show that microblog source credibility has significant positive influence on the content credibility, content credibility has significant positive influence on the microblog topics information credibility, the author professional knowledge has a significant positive impact on the author’s credibility, the au-thor’s credibility has a significant positive effect on the microblog topics information credibility.