| 圖書| 1. | Boyd, H. W. Jr.、Walker, O. C. Jr.(1990)。Marketing Management: A Strategic Approach。Homewood, IL：Richard D. Irwin, Inc.。   | | 2. | 黃金柱(2004)。管理學。台北：師大書苑。 延伸查詢 | | 3. | Kotler, P.、Armstrong, G.(2010)。Principles of Marketing: Global and Southern African Perspectives。Cape Town：Pearson Education。 | | 4. | Thompsion, A. A. Jr.、Strickland, A. J. III(1990)。Strategic management: Concept, and cases。Besen, MA：Richard D. IRWIN, INC.。 | 圖書論文| 1. | Kanter, R. R.(1984)。Mananing transitions in organizational culture: The case of participative management at Honeywell。Managing Organizations Transitions。Homewood, IL：Irwin。 | |