| 期刊論文1. | Bernthal, M.、Regan, T. H.(2001)。NASCAR'S "Customer Gap": Are fans' Perceptions keeping up with their expectations?。Sport Marketing Quarterly,10(4),196-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Kotler, Philip、Armstrong, Gary(1997)。Marketing: An Introduction。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Lovelock, C. H.(1996)。Services Marketing。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Evans, J.、Berman, B.(1994)。Marketing。New York, NY:Macmillan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Diamond Vision(1996)。Sports Illustrated。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Raj, R.、Walters, P.、Rashid, T.(2009)。Events Management: An Integrated & Practical Approach。Sage Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Zikmund, W. G.、D'Amico, M.(1993)。Marketing。West。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |