| 圖書| 1. | Zeithaml, V.、Bitner, M. J.(2003)。Services Marketing。McGraw-Hill Irwin。   | | 2. | Lovelock, Christopher H.(2001)。Service Marketing, People, Technology, Strategy。New Jersey：Prentice-Hall International, Inc.。 | | 3. | George, R.(2012)。Marketing tourism in South Africa。Oxford University Press。 | |