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題名:休閒遊憩觀光行銷研究-
作者:黃金柱張軒瑄
書刊名:休閒遊憩觀光行銷:消費者身、心、靈效益整合及產業永續經營效能之利器
頁次:437-475
出版日期:2014
出版項:新北:華立圖書
主題關鍵詞:休閒遊憩觀光行銷
學門:管理學
資料類型:專書論文
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  • 點閱點閱:1
期刊論文
1.Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research,25(2),186-192。  new window
2.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。  new window
3.Peter, J. Paul、Churchill, Gilbert A. Jr.(1986)。Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-analysis。Journal of Marketing Research,23(1),1-10。  new window
圖書
1.Kotler, P.、Bowen, J.、Makens, J.(2003)。Marketing for Hospitality and Tourism。Upper Saddle River, NJ:Prentice Hall。  new window
2.Churchill, A. G.(1996)。Basic Marketing Research。Dryden Press。  new window
3.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer behavior。New York:Holt, Rinehart and Winston Company。  new window
4.Shank, Matthew D.(2001)。Sports marketing: a strategic perspective。N.J.:Prentice Hall。  new window
5.Kerlinger, F. N.(1973)。Foundations of Behavioral Research。New York, NY:Holt, Rinehart and Winston。  new window
6.Jennings, G.(2001)。Tourism research。Milton, QLD:John Wiley & Sons。  new window
7.Aaker, D.、Kumar, V.、Day, G.(2007)。Marketing research。New York:Wiley & Sons。  new window
8.Parasuraman, A.、Grewal, D.、Krishnan, R.(2007)。Marketing research。Boston:Houghton Mifflin Company。  new window
9.林清山(1974)。心理與教育統計學。東華書局。  延伸查詢new window
 
 
 
 
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