現代行銷管理__臺灣人文及社會科學引文索引資料庫

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題名：	現代行銷管理-
作者：	劉菊梅
出版日期：	2013
出版項：	臺北:學富文化
ISBN：	9789866624896
主題關鍵詞：	行銷管理
學門：	管理學
資料類型：	專書
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:3

期刊論文
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3.	Hofstede, Frenkel T.、Steenkamp, Jan-Benedict E. M.、Wedel, Michael(1999)。International market segmentation based on consumer-product relations。Journal of Marketing Research，36(1)，1-17。
4.	Farris, Paule W.、Buzzell, Robert D.(1979)。Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses。Journal of Marketing，43，112-122。
5.	Shapiro, Bensn P.(1988)。What the hell is market oriented?。Harvard Business Review，66(6)，119-125。
6.	Trudel, Remi、Cotte, June(2009)。Does it pay to be good?。Sloan management review，50(2)，61-68。
7.	Han, Jin K.、Kim, Namwoon、Srivastava, Rajendra K.(1998)。Market Orientation and Organizational Performance: Is Innovation a Missing Link?。Journal of Marketing，62(4)，30-45。
8.	Simonson, Itamar(2005)。Determinants of customers' responses to customized offers: conceptual framework and research propositions。Journal of Marketing，69(1)，32-45。
9.	Baker, Walter、Marn, Mike、Zawada, Craig(2001)。Price Smarter on the Net。Harvard Business Review，79(2)，122-127。
10.	Klaassen, Abbey(20080908)。Consumers Become Kindle Ambassadors。Advertising Age。
11.	Markels, Alex(2001)。We Can Deliver Customer on a Global Basis。Wired，2001(Nov.)，190-200。
12.	Czaplewski, Andrew J.、Olson, Eric M.、Slater, Stanley F.(2002)。Applying the RATER Model for Service Success。Marketing Management，11(1)，14-17。
13.	Zoltners, Andris A.、Sinha, Prabhakant、Lorimer, Sally E.(2008)。Sales Force Effectiveness: A Framework for Researchers and Practitioners。Journal of Personal Selling & Sales Management，28(2)，115-131。
14.	Bulik, Beth Snyder(20050314)。Intel's New Strategy Demands New Partner。Advertising Age，4。
15.	Calder, Bobby J.(1997)。Focus Groups and the Nature of Qualitative Marketing Research。Journal of Marketing Research，14(3)，353-364。
16.	Fedewa, Dave、Kothar, Ashish、Narayanan, Ananth S.(2009)。Squeezing More Ideas from Product Teardowns。McKinsey Quarterly，3，84-85。
17.	Seggev, Eli(1995)。A role in flux。Marketing Management，4。
18.	Neuborne, Ellen(2003)。Know Thy Enemy。Sales & Marketing Management，2003(Jan.)，29-33。
19.	Revell, Janice(20010514)。The Price Is Not Always Right。Fortune。
20.	Rendon, Jim(2003)。Rear Window。Business 2.0，2003(Aug.)。
21.	Hamilton, Joan O.(19900813)。Genentech: A Textbook Case of Medical Marketing。BusinessWeek，96-97。
22.	Urbany, Joel E.(2001)。Are Your Prices Too Low?。Harvard Business Review，79(9)，26-27。
23.	Ilfeld, Johanna S.、Winer, Russell S.(2002)。Generating Web Site Traffic: An Empirical Analysis of Wed Site Visitation Behavior。Journal of Advertising Research，2002(Sep.-Oct.)，49-61。
24.	Jones, John Philip(1990)。Ad Spending: Maintaining Market Share。Harvard Business Review，68(1)，38-42。
25.	Myers, Joseph B.、Pickersgill, Andrew D.、Van Metre, Evan S.(2004)。Steering Customers to the right Channels。The McKinsey Quarterly，4，37-43。
26.	Forster, Julie(20020415)。The Hidden Cost of Shelf Space。BusinessWeek。
27.	Fox, Justin(20020304)。America's Most Admired Companies: What's So Great about GE?。Fortune，65-67。
28.	Benezra, Karen(19980615)。The Fragging of the American Mind。Brandweek，S12-S19。
29.	Hochwald, Lambeth(1998)。Are you smart enough to sell globally?。Sales and Marketing Management，150(7)，53-56。
30.	Opperman, Martin(1995)。E-mail Surveys: Potentials Pitfalls。Marketing Research，7(3)，29-33。
31.	Zmuda, Natalis(20090713)。Facebook Turns Focus Group with Splenda Product-Sampling App。Advertising Age。
32.	Judge, Paul C.(19980126)。Are Tech Buyers Different?。BusinessWeek，64-68。
33.	Desiraju, Ramarao、Shugan, Steven M.(1990)。Strategic service pricing and yield management。Journal of Marketing，63，44-56。
34.	(2000)。Reorganizing a Sales Force。Sales & Marketing Management，2000(Mar.)。
35.	Hof, Robert D.(20050523)。PayPal Spreads Its Wings。BusinessWeek，105-106。
36.	Prentice, Robert M.(19970110)。How to Split Your Marketing Funds between Advertising and Promotion。Advertising Age。
37.	Parekh, Rupal(20090622)。Brand Awareness Was Only Half the Battle for Aflac。Advertising Age。
38.	Dhar, Sanjay K.、Raju, Jagmohan S.(1998)。The Effects of Cross-Ruff Coupons on Sales and Profits。Management Science，44，1501-1516。
39.	Lacy, Sarah、Greene, Jay(20050905)。How to Face Off Against Microsoft。BusinessWeek，66-68。
40.	Neslin, Scott A.、Shoemaker, Robert W.(1983)。A Model for Evaluating the Profitability of Coupon Promotions。Marketing Science，2，361-388。
41.	Kasturi, Rangan V.、Menezes, Melvyn A.、Maier, E. P.(1992)。Channel Selection for New Industrial Products: A Framework, Method, and Applications。Journal of Marketing，56，69-82。
42.	Cvs, Vishy、Degeratu, Alexandru M.、Ott-Wadhawan, Rebecca L.(2002)。Bank Deposits Get Interesting。McKinsey Quarterly，2，10-13。
43.	Swinyard, William R.(1996)。The hard core and Zen riders of Harley Davidson: A market-driven segmentation analysis。Journal of Targeting, Measurement and Analysis for Marketing，4(4)，337-362。
44.	Gergoff, David M.、Murdick, Robert G.(1986)。A manager's guide to forecasting。Harvard Business Review，64(1)，110-120。
45.	Day, George S.(1994)。The Capabilities of Market-Driven Organization。Journal of Marketing，58(4)，37-52。
46.	Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing，63(1)，26-43。
47.	Tellis, Gerard J.(1988)。The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales。Journal of Marketing Research，25(4)，331-341。
48.	Simonson, Itamar(1989)。Choice Based on Reasons: The Case of Attraction and Compromise Effects。Journal of Consumer Research，16(2)，158-174。
49.	Anderson, James C.、Narus, James A.(1998)。Business Marketing: Understand What Customers Value。Harvard Business Review，76(6)，53-65。
50.	Golsbee, Austan、Brown, Jeffry R.(2002)。Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry。The Journal of Political Economy，110(3)，481-507。
51.	Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。
52.	Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research，30(4)，467-477。
53.	Bergen, Mark、Shugan, Steven M.、Dutta, Shantanu(1996)。Branded variants: a retail perspective。Journal of Marketing Research，33(1)，9-19。
54.	Heil, Oliver P.、Helsen, Kristiaan(2001)。Toward an Understanding of Price Wars: Their Nature and How They Erupt。International Journal of Research in Marketing，18(1/2)，83-98。
55.	Golder, Peter N.、Tellis, Gerard J.(1993)。Pioneer advantage: Marketing logic or marketing legend?。Journal of Marketing Research，30(2)，158-170。
56.	Raghubir, Priya(1998)。Coupon value: A signal for price?。Journal of Marketing Research，35(3)，316-324。
57.	Blattberg, Robert C.、Neslin, Scott A.(1989)。Sales promotion: The long and the short of it。Marketing Letters，1(1)，81-97。
58.	Stremersch, Stefan、Tellis, Gerard J.(2002)。Strategic Bundling of Products and Prices: A New Synthesis for Marketing。Journal of Marketing，66(1)，55-72。
59.	Srivastava, Rajendra K.、Fahey, Liam、Shervani, Tasadduq A.(1998)。Market-based assets and shareholder value: A framework for analysis。Journal of Marketing，62(1)，2-18。
60.	Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。
61.	Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing，59(2)，71-82。
62.	Grapentine, Terry(1998)。The history and future of service quality assessment。Marketing Research，10(4)，4-20。
63.	Levitt, Theodore(1983)。The Globalization of Markets。Harvard Business Review，61(3)，92-102。
64.	Boulding, William、Christen, Markeus(2001)。First-Mover Disadvantage。Harvard Business Review，79(9)，20-21。
65.	Lemon, Katherine N.、White, Tiffany Barnett、Winer, Russell S.(2002)。Dynamic customer relationship management: Incorporating future considerations into the service retention decision。Journal of Marketing，66(1)，1-14。
66.	Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。
67.	Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。

圖書
1.	McKenna, Regis(1991)。Relationship marketing--Successful strategies for the age of the customer。Addison-Wesley Publishing Company, Inc.。
2.	Zeithaml, Valarie A.、Bitner, Mary Jo、Gremler, Dwayne D.(2006)。Services Marketing: Integrating Customer Focus across the Firm。McGraw-Hill/Irwin。
3.	Godin, Seth(1999)。Permission Marketing: Turning Strangers into Friends, and Friends into Customers。New York, NY：Simon & Schuster。
4.	Rossiter, John R.、Percy, Larry(1997)。Advertising and Promotion Management。New York：McGraw-Hill。
5.	Levitt, Theodore(1986)。Relationship management: the marketing imagination。New York：Free Press。
6.	Wells, William D.、Prensky, David(1996)。Consumer Behavior。New York, NY：John Wiley and Sons, Inc.。
7.	Dolan, Robert J.、Simon, Hermann(1996)。Power pricing: How managing price transforms the bottom line。New York, NY：The Free Press。
8.	Lehmann, Donald R.、Gupta, Sunil、Steckel, Joel H.(1998)。Marketing Research。Addison-Wesley。
9.	Porter, Michael E.(1985)。Competitive advantage: Creating superior performance。Free Press。
10.	Douglas, Susan P.、Craig, C. Samuel(1995)。Global Marketing Strategy。McGraw-Hill。
11.	Hamel, Gary、Prahalad, C. K.(1994)。Competing for the Future。Harvard Business School Press。
12.	Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。
13.	Schnaars, Steven P.(1989)。Megamistakes。New York：The Free Press。
14.	Belch, George E.、Belch, Michael A.(1993)。Introduction to Advertising and Promotion。Homewood,IL：Richard D. Irwin, Inc.。
15.	Kotler, Philip(1997)。Marketing Management。Prentice Hall Inc.。
16.	Churchill, Gilbert A. Jr.、Ford, Neil M.、Walker, Orville C. Jr.(1993)。Sales Force Management。Homewood, Illinois：Richard D. Irwin, Inc.。
17.	Art Weinstein(1994)。Market Segmentation。Chicago：Probus。
18.	Art Weinstein(1998)。Defining Your Market。New York：Haworth。
19.	King, Charles III、Narayandas, Das(2000)。Coca-Cola's new vending machine (A): pricing to capture value, or not?。
20.	Hawkins, Del I.、Tull, Donald S.(1994)。Essentials of Marketing Research。New York：Macmillan。
21.	Lehmann, Donald R.、Winer, Russell S.(2008)。Analysis for Marketing Planning。New York：McGraw-Hill。
22.	Corey, E. Raymond(1976)。Industrial Marketing: Cases and Concepts。Englewood Cliffs, NJ：Prentice Hall。
23.	Nash, Edward L.(1995)。Direct Marketing: Strategy, Planning, Execution。New York：McGraw-Hill。
24.	Cespedes, Frank V.(1991)。Organization and Implementing the Marketing Effort: Text and Cases。Reading, MA：Addison-Wesley。
25.	Webster, Frederick E. Jr.(1979)。Industrial Marketing Strategy。New York：Wiley。
26.	Peter, J. Paul、Donnelly, James H. Jr.(1997)。A Preface to Marketing Management。Burr Ridge, IL：Irwin。
27.	Zaltman, Jenny(2003)。How Consumers Think: Essential Insights into the Mind of the Market。Cambridge, Ma.：Harvard Business School Press。
28.	Kaplan, Jerry(1995)。Startup: A Silicon Valley Adventure。Boston：Houghton Mifflin。
29.	Hutt, Michael D.、Speh, Thomas W.(1995)。Business Marketing Management。Chicago：Dryden。
30.	Anderson, Rolph E.、Hair, Joseph F. Jr.、Bush, Alan(1992)。Professional Sales Management。New York：McGraw-Hill。
31.	Winer, Russell S.(2000)。Marketing Management。Addison Wesley。
32.	Winer, Russell S.、Dhar, Ravi(2011)。Marketing Management。Prentice Hall。
33.	Powell, Timothy W.(1993)。Analyzing Your Competition。New York：FIND/SVP。
34.	Kasturi, Romgom V.(1994)。Reorienting channels of distribution。
35.	Cox, William E. Jr.(1979)。Industrial Marketing Research。New York：Wiley。
36.	Maslow, Abraham H.(1970)。Motivation and personality。New York：HarperCollins。
37.	Brandenburger, Adam M.、Nalebuff, Barry J.(1996)。Competition。New York：Doubleday。
38.	Rosenbloom, Bert(1995)。Marketing Channels: A Management View。The Dryden Press。
39.	Aaker, David A.(2004)。Strategic Market Management。John Wiley and Sons。
40.	Abell, Derek F.(1980)。Defining the business: The starting point of strategic planning。Prentice-Hall。
41.	Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California：Sage。
42.	Tellis, Gerard J.(1998)。Advertising and Sales Promotion Strategy。Reading, MA：Addison-Wesley。
43.	Howard, John A.(1989)。Consumer Behavior in Marketing Strategy。Prentice Hall。
44.	Cateora, Philp R.、Hess, John M.(1993)。International Marketing。Homewood, Ill：Richard D. Irwin。
45.	Oster, Sharon M.(1994)。Modern Competitive Analysis。Oxford University Press。
46.	Aaker, David A.、Kumar, V.、Day, George S.(1999)。Essentials of marketing research。New York, NY：John Wiley & Sons。
47.	Zeithaml, Valarie A.、Parasuraman, Parsu A.、Berry, Leonard L.(1990)。Delivering quality service: Balancing customer perceptions and expectations。New York, NY：Free Press。
48.	Keegan, Warren J.(1999)。Global Marketing Management。Prentice Hall。
49.	Drucker, Peter F.(1954)。The Practice of Management。Harper。
50.	Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。
51.	Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。
52.	Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York：McGraw-Hill。
53.	Aaker, David A.(1991)。Managing Brand Equity。The Free Press。
54.	Aaker, David A.(1996)。Building Strong Brands。Free Press。
55.	Bradley, Frank(1991)。International Marketing Strategy。Prentice Hall International Ltd.。

其他
1.	Steinberg, Brian(20050727)。Putting a Value on Marketing Dollars。
2.	Pringle, David(20050815)。In Mobile Phones, Older Users Say, More Is Less。
3.	Streitfeld, David(20000928)。Amazon Flunks Its Pricing Test。
4.	Porter, Eduardo，Nelson, Emily(20001013)。P&G Reaches Out to Hispanics。
5.	Nelson, Emily(20020402)。P&G Promotion Is Too Successful, Angering Buyers。
6.	Kinnersley, Hannah Kate(20080522)。The Best Sites for Coupon Clipping。
7.	Eileen Campbell(2012)。BrandZ™ Top 100 Most Valuable Global Brands 2012，http://www.millwardbrown.com/brandz/Top_l00_Global_Brands.aspx。
8.	Wiggins, Jenny(20090719)。Worlds' Next Top Brands Set to Rise in the East。
9.	Halkias, Maria(20050726)。IKEA Standing Tall Among Rivals。
10.	Higgins, Michelle(20090611)。A Cheap Date, with Child Care by Ikea。
11.	Tomkins, Richard(19971027)。Coca-Cola Strives to Rival Tap Water。
12.	Covel, Simona(20090402)。Firms Try Alternative to Hourly Fees。
13.	Elliott, Stuart(20020331)。Advertising's Big Four: It's Their World Now。
14.	Elliott, Stuart(20090223)。Tropicana Discovers Some Buyers Are Passionate About Packaging。
15.	Vranica, Suzanne(20040730)。Aflac Duck's Paddle to Stardom: Creativity on the Cheap。

圖書論文
1.	Levitt, Theodor(1986)。Relationship Management。The Marketing Imagination。New York：The Free Press。
2.	Levitt, Theodore(1986)。Marketing and the Corporate Purpose。The Marketing Imagination。New York：Free Press。

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