【目的/意義】為推進紅色旅游信息化建設,提升景區網站建設水平,對我國95個紅色旅游網站進行研究,分析網站建設的現狀及所存在的問題,同時,為鏈接分析視角下的網站研究提供新的思路和方法。【方法/過程】在鏈接分析視角下,構建紅色旅游網站的反鏈網絡和URL共現網絡,通過網絡密度、社團發現和比較區域網絡來研究網站的鏈接結構及特征,通過社會網絡分析、灰色關聯分析等方法來研究網站的影響力。【結果/結論】研究發現:(1)我國紅色旅游網站建設處于起步階段;(2)我國紅色旅游網站呈現出一定的區域集聚特征,且各區域的紅色旅游信息化建設水平存在差異;(3)我國紅色旅游網站的影響力普遍較低。

【Purpose/significance】In order to promote information construction of red tourism and enhance the level of tourism websites construction, this paper studies 95 red tourism websites in China, which analyzes the present situation and the existing problems of websites construction, and it provides new ideas and methods for website research based on link analysis.【Method/process】From the link analysis perspective, building anti-link network and co-URL network to study network structure and characteristics of red tourism websites by network density, community detach and the regional network comparing, and to study website influence of red tourism websites combined with social network analysis(SNA)and grey relational analysis(GRA) and other methods.【Result/conclusion】It is found that:(1) The construction of red tourism websites in China is in the primary stage;(2) Red tourism websites present a certain characteristic of regional agglomeration,and the level of red tourism informatization construction in different regions is diverse;(3) the influence of red tourism websites is at a lower level.