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題名：航空公司永續行銷、企業形象與顧客忠誠度之關係：考量消費者永續行為之干擾效果
書刊名：品質學報
作者：胡凱傑 引用關係／李紫潔
作者(外文)：Hu, Kai-chieh／Lee, Tzu-chieh
出版日期：2020
卷期：27:6
頁次：頁366-390
主題關鍵詞：永續行銷；企業形象；顧客忠誠度；消費者永續行為；Sustainable marketing；Corporate image；Customer loyalty；Consumer sustainable behavior
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:13
  • 點閱點閱:11
期刊論文
1.Rodriguez, M. A.、Ricart, J. E.、Sanchez, P.(2002)。Sustainable development and the sustainability of competitive advantage: A dynamic and sustainable view of the firm。Creativity & Innovation Management，11(3)，135-146。  new window
2.Lee, Jin-Soo、Hsu, Li-Tzang、Han, Heesup、Kim, Yunhi(2010)。Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions。Journal of Sustainable Tourism，18(7)，901-914。  new window
3.Peattie, K.(2001)。Towards sustainability: The third age of green marketing。The Marketing Review，2(2)，129-146。  new window
4.Ginsberg, J. M.、Bloom, P. N.(2004)。Choosing the Right Green Marketing Strategy。MIT Sloan Management Review，46(1)，79-84。  new window
5.Bonini, S.、Oppenheim, J.(2008)。Cultivating the Green Consumer。Stanford Social Innovation Review，6(4)，56-61。  new window
6.Kim, J.-H.、Hyun, Y. J.(2011)。A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector。Industrial Marketing Management，40(3)，424-438。  new window
7.陳家瑜、林昆德(20061000)。企業形象對旅客忠誠度之影響研究--以國內航空業為例。觀光旅遊研究學刊，1，55-75。new window  延伸查詢new window
8.Lynes, J. K.、Dredge, D.(2006)。Going green: Motivations for environmental commitment in the airline industry. A case study of Scandinavian Airlines。Journal of Sustainable Tourism，14(2)，116-138。  new window
9.Nguyen, N.、Leblanc, G.(2001)。Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services。Journal of Retailing and Consumer Services，8(4)，227-236。  new window
10.Anuwichanont, J.(2010)。Examining the relationship between commitment and airline loyalty and the moderating effect of uncertainty avoidance。Journal of Business & Economics Research，8(9)，127-137。  new window
11.蘇雲華、魏宏達(20110600)。企業推行綠色行銷在消費者環保涉入程度干擾效果下對滿意度及忠誠度影響之實證研究--以中部地區連鎖便利商店為例。行銷評論，8(2)，159-174。new window  延伸查詢new window
12.Baghi, I.、Rubaltelli, E.、Tedeschi, M.(2009)。A Strategy to Communicate Corporate Social Responsibility: Cause Related Marketing and Its Dark Side。Corporate Social Responsibility & Environmental Management，16(1)，15-26。  new window
13.Brown, K. W.、Kasser, T.(2005)。Are psychological and ecological well-being compatible? the role of values, mindfulness, and lifestyle。Social Indicators Research，74(2)，349-368。  new window
14.Abratt, Russell、Mofokeng, Thabiso Nsenki(2001)。Development and management of corporate image in South Africa。European Journal of Marketing，35(3/4)，368-386。  new window
15.Van Marrewijk, Marcel(2003)。Concepts and definitions of CSR and corporate sustainability: Between agency and communion。Journal of Business Ethics，44(2/3)，95-105。  new window
16.Saha, M.、Darnton, G.(2005)。Green Companies or Green Con-panies: Are Companies Really Green, or Are They Pretending to Be?。Business and Society Review，110(2)，117-157。  new window
17.Kang, K. H.、Stein, L.、Heo, C. Y.、Lee, S.(2012)。Consumers' willingness to pay for green initiatives of the hotel industry。International Journal of Hospitality Management，31(2)，564-572。  new window
18.Chen, F. Y.、Chang, Y. H.、Lin, Y. H.(2012)。Customer perceptions of airline social responsibility and its effect on loyalty。Journal of Air Transport Management，20，49-51。  new window
19.Nan, Xiaoli、Heo, Kwangjun(2007)。Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing。Journal of Advertising，36(2)，63-74。  new window
20.Smith, V.、Langford, P.(2009)。Evaluating the impact of corporate social responsibility programs on consumers。Journal of Management and Organization，15(1)，97-109。  new window
21.Dos Santos, M. A. O.(2009)。Achieving Sustainable Competitive Advantage through the Implementation of the Societal Marketing Concept by a Major Retailer in South Africa。Journal of Global Business and Technology，5(2)，39-49。  new window
22.Gordon, R.、Carrigan, M.、Hastings, G.(2011)。A Framework for Sustainable Marketing。Marketing Theory，11(2)，143-163。  new window
23.Mayer, R.、Ryley, T.、Gillingwater, D.(2012)。Passenger Perceptions of the Green Image Associated with Airlines。Journal of Transport Geography，22，179-186。  new window
24.van Dam, Y. K.、Apeldoorn, P. A. C.(1996)。Sustainable marketing。Journal of Macromarketing，16(2)，45-56。  new window
25.Baker, M. A.、Davis, E. A.、Weaver, P. A.(2014)。Eco-friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels。Cornell Hospitality Quarterly，55(1)，89-99。  new window
26.Cornelissen, G.、Pandelaere, M.、Warlop, L.、Dewitte, S.(2008)。Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental。International Journal of Research in Marketing，25(1)，46-55。  new window
27.Arseculeratne, D.、Yazdanifard, R.(2014)。How green marketing can create a sustainable competitive advantage for a business。International Business Research，7(1)，130-137。  new window
28.MacKinnon, David P.、Lockwood, Chondra M.、Hoffman, Jeanne M.、West, Stephen G.、Sheets, Virgil(2002)。A comparison of methods to test mediation and other intervening variable effects。Psychological Methods，7(1)，83-104。  new window
29.Cooper, T.(2005)。Slower consumption reflections on product life spans and the "throwaway society"。Journal of Industrial Ecology，9(1/2)，51-67。  new window
30.Lee, C. Y.、Chang, W. C.、Lee, H. C.(2017)。An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty--evidence from the Taiwan non-life insurance industry。Social Responsibility Journal，13(2)，355-369。  new window
31.Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management，36(2)，230-240。  new window
32.Zins, Andreas H.(2001)。Relative attitudes and commitment in customer loyalty models: Some experiences in the commercial airline industry。International Journal of Service Industry Management，12(3)，269-294。  new window
33.Polonsky, Michael Jay、Speed, Richard(2001)。Linking Sponsorship and Cause Related Marketing: Complementarities and Conflicts。European Journal of Marketing，35(11/12)，1361-1389。  new window
34.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
35.Nadiri, Halil、Hussain, Kashif、Ekiz, Erdoğan Haktan、Erdoğan, Şamil(2008)。An investigation on the factors influencing passengers' loyalty in the North Cyprus national airline。The TQM Journal，20(3)，265-280。  new window
36.Abu Bakar, A. S.、Ameer, R.(2011)。Readability of corporate social responsibility communication in Malaysia。Corporate Social Responsibility and Environmental Management，18(1)，50-60。  new window
37.Amini, A.、Darani, M.、Afshani, M.、Amini, Z.(2012)。Effectiveness of marketing strategies and corporate image on brand equity as a sustainable competitive advantage。Interdisciplinary Journal of Contemporary Research in Business，4(2)，192-205。  new window
38.Angelidis, J. P.、Ibrahim, N. A.(1993)。Social demand and corporate supply: a corporate social responsibility model。Review of Business，15(1)，7-10。  new window
39.Anger, A.(2010)。Including aviation in the European emissions trading scheme: impacts on the industry, CO2 emissions and macroeconomic activity in the EU。Journal of Air Transport Management，16(2)，100-105。  new window
40.Banbury, C.、Stinerock, R.、Subrahmanyan, S.(2012)。Sustainable consumption: introspecting across multiple lived cultures。Journal of Business Research，65(4)，497-503。  new window
41.Barber, N. A.、Deale, C.(2014)。Tapping mindfulness to shape hotel guests' sustainable behavior。Cornell Hospitality Quarterly，55(1)，100-114。  new window
42.Corral-Verdugo, V.、Mireles-Acosta, J.、Tapia-Fonllem, C.、Fraijo-Sing, B.(2011)。Happiness as correlate of sustainable behavior: a study of pro-ecological, frugal, equitable and altruistic actions that promote subjective wellbeing。Human Ecology Review，18(2)，95-104。  new window
43.Danciu, V.(2013)。The contribution of sustainable marketing to sustainable development。Management & Marketing Challenges for the Knowledge Society，8(2)，385-400。  new window
44.Ferguson, M. A.、Branscombe, N. R.、Reynolds, K. J.(2011)。The Effect of intergroup comparison on willingness to perform sustainable behavior。Journal of Environmental Psychology，31(4)，275-281。  new window
45.Funaru, M.、Baranov, A.(2012)。Environmental marketing--element for asserting the management of sustainable development。Bulletin of the Transilvania University of Braşov, Series V: Economic Sciences，5(54)1，53-58。  new window
46.Hooper, P. D.、Greenall, A.(2005)。Exploring the potential for environmental performance benchmarking in the airline sector。Benchmarking: An International Journal，12(2)，151-165。  new window
47.Hunt, S. D.(2011)。Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach。Journal of the Academy of Marketing Science，39(1)，7-20。  new window
48.Kim, K. H.、Jeon, B. J.、Jung, H. S.、Lu, W.、Jones, J.(2011)。Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image。Journal of Business Research，64(11)，1207-1211。  new window
49.Lii, Y.-S.、Wu, K.-W.、Ding, M.-C.(2013)。Doing good does good? Sustainable marketing of CSR and consumer evaluations。Corporate Social Responsibility and Environmental Management，20(1)，15-28。  new window
50.Liou, J. J. H.、Chuang, M.-L.(2010)。Evaluating corporate image and reputation using fuzzy MCDM approach in airline market。Quality & Quantity，44(6)，1079-1091。  new window
51.Mitchell, R. W.、Wooliscroft, B.、Higham, J.(2010)。Sustainable market orientation: a new approach to managing marketing strategy。Journal of Macromarketing，30(2)，160-170。  new window
52.Prothero, A.(1998)。Environmental marketing management: meeting the green challenge by Ken Peattie, 1995。Business Strategy and the Environment，7(1)，52-53。  new window
53.Seetharaman, A.、Azlan Bin Mohd Nadzir, Z.、Gunalan, S.(2001)。A conceptual study on brand valuation。Journal of Product & Brand Management，10(4)，243-256。  new window
54.Seretny, M.、Seretny, A.(2012)。Sustainable marketing--a new era in the responsible marketing development。Foundations of Management，4(2)，63-76。  new window
55.Servera-Francés, D.、Fuentes-Blasco, M.(2016)。The relationship of corporate social responsibility, consumer value, satisfaction and loyalty: an empirical study。Ramon Llull Journal of Applied Ethics，7，167-190。  new window
56.Smallbone, T.(2004)。Can "market transformation" lead to "sustainable business"? A critical appraisal of the UK's strategy for sustainable business。Business Strategy and the Environment，13(2)，96-106。  new window
57.Theotokis, A.、Manganari, E.(2015)。The impact of choice architecture on sustainable consumer behavior: the role of guilt。Journal of Business Ethics，131(2)，423-437。  new window
58.Welford, R.、Frost, S.(2006)。Corporate social responsibility in Asian supply chains。Corporate Social Responsibility and Environmental Management，13(3)，166-176。  new window
59.Whyte, R.(2003)。Loyalty marketing and frequent flyer programmes: attitudes and attributes of corporate travellers。Journal of Vacation Marketing，9(1)，17-34。  new window
60.Yadav, R.、Kumar Dokania, A.、Swaroop Pathak, G.(2016)。The influence of green marketing functions in building corporate image: evidences from hospitality industry in a developing nation。International Journal of Contemporary Hospitality Management，28(10)，2178-2196。  new window
61.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
62.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
63.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing，15(1)，35-48。  new window
64.Chen, Yu-Shan(2010)。The drivers of green brand equity: Green brand image, green satisfaction, and green trust。Journal of Business Ethics，93(2)，307-319。  new window
65.Minton, Elizabeth、Lee, Christopher、Orth, Ulrich、Kim, Chung-Hyun、Kahle, Lynn(2012)。Sustainable marketing and social media: a cross-country analysis of motives for sustainable behaviors。Journal of Advertising，41(4)，69-84。  new window
66.Hayes, Andrew F.(2009)。Beyond Baron and Kenny: Statistical mediation analysis in the new millennium。Communication Monographs，76(4)，408-420。  new window
67.MacCallum, Robert C.、Browne, Michael W.、Sugawara, Hazuki M.(1996)。Power analysis and determination of sample size for covariance structure modeling。Psychological Methods，1(2)，130-149。  new window
68.Carroll, Archie B.(1991)。The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders。Business Horizons，34(4)，39-48。  new window
69.Porter, Michael E.、Kramer, Mark R.(2006)。Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility。Harvard Business Review，84(12)，78-163。  new window
70.McWilliams, Abagail、Siegel, Donald S.(2001)。Corporate Social Responsibility: A theory of the Firm Perspective。Academy of Management Review，26(1)，117-127。  new window
71.林子堯、張偉雄(20111200)。高雄地區國際觀光旅館住客服務品質、綠色行銷與再宿意願關係之研究。休閒產業管理學刊，4(3)，1-23。new window  延伸查詢new window
72.Mohr, L. A.、Webb, D. J.(2005)。The effects of corporate social responsibility and price on consumer responses。The Journal of Consumer Affairs，39(1)，121-147。  new window
73.Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research，38(2)，225-244。  new window
74.Anderson, James C.、Gerbing, David W. J.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
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會議論文
1.Fuller, D. A.、Gillett, P. L.(1999)。Sustainable marketing: strategies playing in the background。1999 AMA Winter Educators' Conference。American Marketing Association。222-223。  new window
研究報告
1.European Environment Agency(2007)。Annual European community greenhouse gas inventory 1990-2005 and inventory report 2007。Office for Official Publications of the European Communities。  new window
學位論文
1.劉昱廷(2012)。航空客運業綠色行銷與措施對消費者忠誠度影響(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Charter, M.、Peattie, K.、Ottman, J.、Polonsky, M. J.(2002)。Marketing and sustainability。The Center for Business Relationships, Accountability, Sustainability and Society。  new window
2.Hoyle, R. H.(1995)。Structural Equation Modeling: Concepts, Issues, and Applications。Sage。  new window
3.Zikmund, W. G.、McLeod, R. Jr.、Gilbert, F. W.(2003)。Customer Relationship Management: Integrating Marketing Strategy and Information Technology。John Wiely & Sons。  new window
4.Peattie, Ken(1992)。Green Marketing。Pitman Publishing。  new window
5.Argenti, P. A.(2009)。Corporate Communication。McGraw Hill。  new window
6.International Energy Agency(2015)。CO2 Emissions from Fuel Combustion, Highlights。International Energy Agency。  new window
7.Martin, D.、Schouten, J.(2012)。Sustainable Marketing。Prentice Hall。  new window
8.Ottman, J. A.(2011)。The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding。Greenleaf Publishing。  new window
9.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Multivariate Data Analysis。Prentice-Hall。  new window
10.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Lawrence Erlbaum Associates。  new window
其他
1.長榮航空公司。長榮航空企業社會責任，http://www.evacsr.com/pages/default.aspx。  延伸查詢new window
2.長榮航空公司(2019)。2018長榮航空企業社會責任報告書，http://www.evacsr.com/FIle/ch/EVA_CSR_2018.pdf。  延伸查詢new window
3.中華航空股份有限公司(2019)。永續華航：中華航空企業社會責任報告書2018，https://calec.china-airlines.com/csr/download/2018/2018-CSR.pdf。  延伸查詢new window
4.中華航空股份有限公司。Sustainability we care，https://calec.chinaairlines.com/csr/index.html。  延伸查詢new window
圖書論文
1.Paladino, A.、Baggiere, J.(2007)。Are we "green"? An empirical investigation of renewable electricity consumption。European advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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