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題名：從消費者抗拒探討行動廣告的惱怒與規避
書刊名：行銷科學學報
作者：楊運秀／汪志堅／張云榕
作者(外文)：Yang, Yolande Yunhsiou／Wang, Chih-chien／Chang, Yun-jung
出版日期：2018
卷期：14:1
頁次：頁71-94
主題關鍵詞：行動廣告；惱怒；廣告規避；知覺侵擾；Mobile advertisements；Irritation；Advertisement avoidance；Perception interference
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:7
  • 點閱點閱:4
期刊論文
1.郭貞、張卿卿(20040700)。如果被唬弄了你會怎樣? 探討唬弄式網路廣告之效果。管理評論，23(3)，53-70。new window  延伸查詢new window
2.Edward, S. M.、Li, H.、Lee, J. H.(2002)。Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads。Journal of Advertising，31(3)，83-95。  new window
3.Aaker, D. A.、Bruzzone, D. E.(1985)。Causes of Irritation in Advertising。The Journal of Marketing，49(2)，47-57。  new window
4.Goodrich, K.(2011)。Anarchy of effects? Exploring attention to online advertising and multiple outcomes。Psychology & Marketing，28(4)，417-440。  new window
5.Pieters, R.、Warlop, L.、Wedel, M.(2002)。Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory。Management Science，48(6)，765-781。  new window
6.Benway, J. P.(1998)。Banner blindness: The irony of attention grabbing on the World Wide Web。Proceedings of the Human Factors and Ergonomics Society Annual Meeting，42(5)，463-467。  new window
7.Drèze, Xavier、Hussherr, François-Xavier(2003)。Internet advertising: Is anybody watching?。Journal of Interactive Marketing，17(4)，8-23。  new window
8.Menon, Satya、Soman, Dilip(2002)。Managing the Power of Curiosity for Effective Web Advertising Strategies。Journal of Advertising，31(3)，1-14。  new window
9.Bauer, H. H.、Barnes, S. J.、Reichardt, T.、Neumann, M. M.(2005)。Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study。Journal of Electronic Commerce Research，6(3)，181-192。  new window
10.Ha, Louisa(1996)。Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects。Journal of Advertising Research，36(4)，76-84。  new window
11.Rau, P.-L. P.、Zhou, J.、Chen, D.、Lu, T.-P.(2014)。The influence of repetition and time pressure on effectiveness of mobile advertising messages。Telematics and Informatics，31(3)，463-476。  new window
12.Norris, C. E.、Colman, A. M.(1993)。Context Effects on Memory for Television Advertisements。Social Behavior and Personality: an international journal，21(4)，279-296。  new window
13.Goodrich, K.、Schiller, S. Z.、Galletta, D.(2015)。Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes?。Journal of Advertising Research，55(1)，37-50。  new window
14.Darke, P. R.、Ritchie, R. J. B.(2007)。The defensive consumer: Advertising deception, defensive processing, and distrust。Journal of Marketing Research，44(1)，114-127。  new window
15.Speck, P. S.、Elliott, M. T.(1997)。Predictors of Advertising Avoidance in Print and Broadcast Media。Journal of Advertising，26(3)，61-76。  new window
16.Duff, Brittany R. L.、Faber, Ronald J.(2011)。Missing the mark。Journal of Advertising，40(2)，51-62。  new window
17.Cho, C.-H.、Cheon, H. J.(2004)。Why do people avoid advertising on the Internet?。Journal of Advertising，33(4)，89-97。  new window
18.Li, H. R.、Edwards, S. M.、Lee, J. H.(2002)。Measuring the intrusiveness of advertisements: Scale development and validation。Journal of Advertising，31(2)，37-47。  new window
19.陳年興、謝盛文(20060600)。手機上行動廣告表現方式與個人短期記憶能力導向對廣告溝通效果之影響。電子商務研究，4(2)，157-180。new window  延伸查詢new window
20.Baek, T. H.、Morimoto, M.(2012)。STAY AWAY FROM ME: Examining the Determinants of Consumer Avoidance of Personalized Advertising。Journal of Advertising，41(1)，59-76。  new window
21.Huh, J.、Delorme, D. E.、Reid, L. N.(2015)。Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?: An Analysis of Cognitive and Affective Factors That Prompt Advertising Avoidance。Journal of Advertising Research，55(4)，401-415。  new window
22.Lavidge, R. J.、Steiner, G. A.(2000)。A model for predictive measurements of advertising effectiveness。Advertising & Society Review，1(1)。  new window
23.Neil Maddox, R.(1982)。The structure of consumers' satisfaction: cross-product comparisons。Journal of the Academy of marketing Science，10(1)，37-53。  new window
24.Prendergast, G. P.、Tsang, A. S. L.、Cheng, R.(2014)。Predicting handbill avoidance in Hong Kong and the UK。European Journal of Marketing，48(1/2)，132-146。  new window
25.Tsang, Melody M.、Ho, Shu-Chun、Liang, Ting-Peng(2004)。Consumer Attitudes Toward Mobile Advertising: An Empirical Study。International Journal of Electronic Commerce，8(3)，65-78。  new window
26.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。  new window
27.Rojas-Méndez, J.、Davies, G.(2005)。Avoiding television advertising: some explanations from time allocation theory。Journal of Advertising Research，45(1)，34-48。  new window
會議論文
1.Wehmeyer, K.(2007)。Mobile ad intrusiveness--The effects of message type and situation。  new window
圖書
1.Bauer, Raymond A.、Greyser, Stephen A.(1968)。Advertising in America: The Consumer View。Boston：Harvard University。  new window
2.Brehm, J. W.(2009)。A theory of psychological reactance。John Wiley & Sons, Ltd。  new window
3.Taylor, G.(2013)。Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising。Global & Digital。  new window
單篇論文
1.Yaakop, A.，Mohamed Anuar, M.，Omar, K.，Liaw, A.(2012)。Consumers' perceptions and attitudes towards advertising on Facebook in Malaysia。  new window
圖書論文
1.Wedel, Michel、Pieters, Rik(2008)。A review of eye-tracking research in marketing。Review of marketing research。Emerald Group Publishing Limited。  new window
2.Hühn, A. E.、Ketelaar, P.、Khan, V.-J.、Lucero, A.、van Gisbergen, M.、Bouwknegt, H.(2012)。Ad Intrusiveness of Location-Based Advertising--A Virtual Reconstruction。Advances in Advertising Research。Springer。  new window
 
 
 
 
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