網民的政策傳播參與對公共政策具有"檢視"作用,會影響政策傳播的效果甚至可能滋生危機。該研究以2011-2017年間共342個爭議性政策議題為對象,結構化考察了網絡媒體中公民參與對政策傳播的影響和效果,并集中討論政策危機成因。發現爭議性政策議題主要集中于社會保障、交通、住房、教育、環保與法治等民生領域。其中,全國性議題爭議長期、溫和,區域性議題則短瞬、激烈;媒體與公眾在爭議中居于相對強勢和主導地位;利益訴求、情緒表達、參與權的滿足等是參與爭議的主要動機;爭議結果體現了公眾政策介入所具有的強干預性,缺少民意和調研支持、決策主觀隨意的政策多數被廢止、擱置或被迫修改。總體上看,政策危機的深層成因并不指向傳播,而主要指涉政策質量和決策水平,但適宜的傳播策略有助于防范、化解危機和改善政策環境。

Netizens participating policy communication have a"viewing"effect on public policies,which influences the effect of policy dissemination and may breed crisis.This paper selects 342 controversial policy events in the seven years from 2011 to 2017 as the research object.It conducts a structural investigation on the impact of citizen participation on the effect of policy communication and focuses on the causes of policy crisis.The main research findings are:Controversial policy issues mainly focus on social security,transportation,housing,education,environmental protection,the rule of law,and other areas close to people’s livelihood.As for the intensity of controversy,national issues are long-term and moderate,but regional issues are short-lived and fierce.Media and the public are relatively strong among the leading forces of controversy.From the process perspective,policy promulgation is the usual starting point of policy disputes.Interests,emotional expression,and satisfaction of participation rights are the main motives for participating in disputes.The controversial results reflect the strong intervention of public policy interference,as well as a lack of support from public opinion and research.Most subjective and arbitrary policies in decision-making are abolished,shelved or forced to be modified.In summary,the main cause of policy crises is not communication,but mainly policy quality and policy-making ability.Appropriate communication strategies can nevertheless help prevent or resolve such crises and improve policy environment.