目前缺乏全員競爭情報2.0(CI 2.0)有效實施的系統性研究。文章創新性地提出全員CI 2.0的組織模式和組織實施因素的理論框架。通過深度訪談和基于扎根理論的編碼分析,對概念反復提煉,得出平臺匯聚能力、情報組織生態、戰略意義構建、正式管控機制、文化激活效能5個關鍵因素。由此構建了全員CI 2.0有效實施的因素模型。最后針對中國情境,從變革角度提出建議。

There is currently no systematic study on the effective implementation of all-the-staff Competitive Intelligence 2.0(CI 2.0).This paper innovatively proposes a theoretical framework of organizational model and organizational implementation factors of all-the-staff CI 2.0.Through in-depth interviews and coding analysis based on grounded theory method,the concept is repeatedly refined.Then five key factors are obtained which involves platform attraction ability,intelligence organization ecology,strategic sense making,formal control mechanism,and cultural activation efficiency.Besides,the conceptual model of the influencing factors for the effective implementation of all-the-staff CI 2.0 is build.Finally,some suggestions are put forward from the reform perspective.