虛擬社區的出現不僅為個體隱性知識交流與共享提供了新的平臺,而且改變了人們傳統的知識共享方式,如何推動個體隱性知識在虛擬社區的參與主體之間實現有效共享,滿足社區成員多樣性的知識需求,對增強虛擬社區的網絡協同效應具有重要影響。文章在深入分析虛擬社區個體隱性知識共享行為影響因素的基礎上,構建了基于系統動力學的虛擬社區個體隱性知識共享模型,并應用Vensim PLE軟件對該模型進行仿真和靈敏度分析。結果表明,虛擬社區知識共享氛圍、知識個體共享意愿和社區技術環境會對社區中的成員個體隱性知識共享水平產生正向倍增效應。基于這一仿真結果,尋找出了推動虛擬社區成員隱性知識共享的主要切入點,以促使成員間通過共享與共生隱性知識資源,來增強社區內的知識積聚效應,助推社區成員知識水平的提升。

The emergence of virtual communities not only provides a new platform for individual tacit knowledge exchange and sharing,but also changes people’s traditional ways of tacit knowledge sharing.How to promote individual tacit knowledge to achieve effective sharing among virtual community participants and meet the diverse knowledge needs of community members,have an important impact on enhancing the network synergy of virtual community.Based on the in-depth analysis of the influencing factors of the tacit knowledge sharing process in virtual communities,this paper constructs a system dynamics model of individual tacit knowledge sharing in virtual community,and uses Vensim PLE software to simulate and analyze the sensitivity.The result shows that the tacit knowledge sharing atmosphere,sharing willingness of knowledge individuals and virtual community technology environment have a positive multiplier effect on the level of tacit knowledge sharing.Based on the simulation results,the main entry points are found to promote the tacit knowledge sharing of virtual community members,so as to promote the knowledge accumulation effect of the virtual community and enhance the knowledge level of the community members through sharing and accreting tacit knowledge resources.