短視頻正逐步成為我國主流媒體發聲的重要媒介。治理短視頻版權侵權亂象、優化短視頻版權保護生態是促進媒體融合戰略實施、推進版權治理能力現代化的重要方面。目前我國司法治理和行政治理分別因適用范圍有限、難以建立長效機制而無法從根本上破解侵權短視頻泛濫的治理困境。因此需引入社會治理,在法律制度框架內進行多元社會主體的協同治理,建立長效化機制。短視頻版權領域的社會治理應著力于調和短視頻平臺、權利人、社會公眾之間的利益沖突。三方利益沖突的平衡應基于對治理資源和技術能力的分配考量,探索構建"以平臺為核心、權利人配合、社會公眾監督"的社會治理模式。在此模式下,首先需結合著作權限制制度明晰短視頻的版權保護標準,其次需通過三方主體的協調來推動過濾機制的良好運行。

The short video is becoming an important medium for mainstream media outlets.Controlling copyright infringements and optimizing the ecology of short video copyright protection are an important aspect for promoting the implementation of media integration strategy.They are also an important aspect in the modernization of copyright governance.The current judicial and administrative governance,due to its limited scope of application and its difficulty in establishing a regular mechanism,cannot fundamentally solve the problems in short video governance.Therefore,it is necessary to adopt social governance measures,and carry out cooperative governance by multiple social subjects within the framework of legal system.It is also necessary to establish a long-term mechanism.The realization of social governance in the field of short video copyright system should focus on reconciling the conflict of interest among platforms,right-holders and the public.Based on the allocation of governance resources and technical capacity,conflict of interest should be solved by exploring the construction of a social governance mode that treats the platform as the core while integrating right-holders cooperation and social public supervision.Under this mode,firstly it is necessary to clarify the copyright protection standard for short videos in combination with a copyright restriction system.Secondly,well-functioning filtering mechanism through the coordination of the three parties should be promoted.