論文以2007年、2012年和2017年中國投入產出表為依據,運用投入產出計算方法,分析我國傳媒產業與其相關產業的關聯度,揭示其帶動作用和波及效應。研究發現:我國傳媒業對其他產業具有較廣泛的波及效應;傳媒產業消耗系數明顯高于分配系數;傳媒產業與三次產業的關聯度呈此消彼長態勢;傳媒產業在國民經濟中的地位和影響整體呈下降趨勢。在此基礎上提出建議:應加大供給側改革力度,堅決淘汰落后產能;繼續深化傳媒體制機制改革,促進各類資源有效流通與集聚;增強與新興產業融合以拓展產業鏈和價值鏈,保障傳媒產業發展的可持續性。

Based on the input-output tables of China in 2007,2012 and 2017,this paper analyzes the relevance of media industry and its related industries in China with the input-output calculation method to show the ripple effect and the relevance between the media industry and other industries. The study found that the media industry has a wide-spread effect on other industries; the coefficient of media industry consumption is noticeably higher than the distribution coefficient; the media industry and the total industries has a relation that resembles a seesaw; the overall status and influence of the media industry in the national economy is on the decline. On this basis,it is proposed that we should intensify supplyside reform and continue to eliminate backward production capacity; continue to deepen the reform of media mechanism and promote the effective flow and concentration of all kinds of resources; strength the integration with emerging industries to expand the industrial chain and value chain to ensure the sustainability of the media industry.