文章從學術史的角度梳理了智能媒體的概念,進而基于比較的研究方法,系統地分析了智能媒體算法驅動、人機互動、自主進化的三大特征。從媒介形態演變的角度,基于技術發展和社會需求兩個維度考量,智能媒體的發展階段,類似于人類個體的嬰兒期、幼兒期、學齡前期和學齡期,尚未發展到青春期和成人時期的成熟狀態。智能媒體的核心是數據收集與算法處理,其中包含的價值判斷需要多人協同處理,未來的智能媒體將從技術、符號和人機關系三條路徑進行演化,高階智能媒體將是一種超現實體驗、個人信息機器助理、人機融合模式:人腦陣列+AI算法。

This paper combs through the concept of smart media from the perspective of academic history,and systematically analyzes the three characteristics of smart media based on the comparative research method: smart media are algorithm-driven human-computer collaborations which evolve autonomously.Based on the two dimensions of technological development and social demand,this paper analyzes the development stage of smart media from the perspective of the evolution of media form,and holds that it is similar to stages of human development,and has not yet reached the mature state of adulthood. This paper holds that the essence of smart media is data collection and algorithm processing,and the value judgment contained therein needs collaborative processing by multiple people. In the future,smart media will evolve in three paths: technology,symbol and human-machine relationship. Advanced smart media will be a surreal experience.