This paper provides the first empirical analysis on the discrepancies in competition effect of cash-holdings among firms located at different layers of pyramidal business groups and identifying the cause of these discrepancies. The result shows that cash holdings benefit firms’ competitive power, the competition effect of cash holdings is weakened by increase in pyramid layers, which is more pronounced, when firms’ external finance dependence is higher, the market competition is more intense, and the environments uncertainty is higher; meanwhile, expanding business group’s internal markets is an important mediating mechanism for the influence of pyramid layer on competition effect of cash holdings; moreover, we exclude alternative explanation based on agency theory by further tests. This paper not only enriches the research on the competition effect of cash holdings, but also enriches research on the economic consequences of the pyramidal group structure.