科學合理的品牌建設是提高少數民族旅游吸引力與競爭力的關鍵環節。少數民族旅游品牌建設要以游客需求為導向,以當地實際資源狀況為依托。在此過程中還要做好自身與競爭者的分析與定位,尋找出自身的優勢所在,提高旅游品牌建設的科學性與合理性。此外,文化是民族旅游發展之魂,少數民族很多文化資源更是當地獨占性與壟斷性資源,這對于少數民族旅游品牌建設而言具有重要的推動和提升作用,因此,要把握自身文化的差異性進而塑造獨特的品牌個性。

Scientific and reasonable brand co nstruction is the key measure to improve the tourism attraction and competitiveness of the ethnic minority. The construction of minority tourism brand should be based on the actual situation of local resources,and take the tourist demand into account. In this process,it is necessary to analyze the status of their own and competitors,to find out their own advantages,and to improve the scientific and rationality of tourism brand construction.In addition,culture is the soul of the development of ethnic minority tourism,a lot of cultural resources of ethnic minorities are the local monopoly resources,and has an important role in promoting the construction of national tourism brand,so we need to grasp the difference between their own culture and then create a unique brand personality.