The advent of the era of globalization is the situation that each subject has to face today. Under the background of globalization, ethnography as the foundation of anthropology is also in the transition. Based on the previous research, this paper combs through the new trend of ethnography in theory, focusing on the relationship between anthropology and globalization, ethnography and political economic system, the authenticity of ethnography, time dimensions of ethnography, ethnographic fieldwork transition which are the key issues.Therefore, ethnography should have broad mind and continue to realize the innovation field research and narrative, to enhance the ethnography of theory and practice of literacy.