民族舞蹈的大眾傳播具有重要的價值意義,但是由于各種因素制約,民族舞蹈大眾傳播并不容易,對于民族舞蹈大眾傳播的推進一方面需要綜合外部媒介資源進行統籌運作,另一方面還需要民族舞蹈通過自身的調整來獲得大眾的認可。民間傳播需要大眾的認可,差異化和打動人心是大眾口碑效應形成的基礎,民族審美和人性美結合是民族舞蹈大眾傳播實現的關鍵。選擇合適的人性美舞蹈題材、合理應用民族元素是以上觀點踐行的基本思路。本文試圖以此為民族舞蹈的傳播困境突破尋求根本性的解決方案,以此推進民族舞蹈的大眾傳播,最終促成民族舞蹈的傳承發展。

It is of great value in mass communication of folk dance,but due to various factors,the national dance of mass communication is not easy,for the national dance of mass media to promote a comprehensive external media resources to co-ordinate the operation,on the other hand also need to dance to get public recognition through their own adjustment.Folk communication requires public recognition, differentiation and touching is the formation of public reputation effect,national aesthetic and the beauty of human nature is the combination of mass communication to achieve the key national dance. Select the appropriate dance theme,the beauty of human nature and reasonable application of national elements is the basic idea of practicing the above point of view. This paper attempts to spread the predicament as national dance breakthrough in finding solutions to the fundamental,the mass media to promote the inheritance and development of folk dance,and eventually to the national dance.