中文部分

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范惟翔(2001)。「顧客知識管理，市場導向與行銷績效之關係研究」。中正大學企業管理 研究所博士論文。民國90年6月。

黃士盈、賴士奇(2001)。「強化金融服務業的顧客關係管理贏取顧客的終身價值，顧客關係管理深度解析」。ARC遠擎管理顧問公司編。

何雍慶(2003)，實用行銷管理，華泰。

蕭富峰(2003)，如何進行促銷，遠流出版。

徐振軒(2003)，「網際網路上促銷模式之研究」，碩士論文，國立中山大學資訊管理研究所。

魏啟林(2004)，策略行銷，時報文化。

周文賢(2005)，行銷管理 : 市場分析與策略規劃，智勝文化。

麥可.裴瑞(Michael J. A. Berry) ，戈登. 林諾夫(Gordon Linoff)原著；彭文正譯(2005)，資料採礦: 顧客關係管理暨電子行銷之應用，數博網出版，維科總經銷。

葉日武(2005)，行銷學 : 理倫與實務，前程企業管理公司。

英文部分

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