:::

詳目顯示

回上一頁
題名:市場導向意圖與市場導向能力對績效影響之研究
作者:周秀蓉
作者(外文):Hsiu-Jung Chou
校院名稱:雲林科技大學
系所名稱:管理研究所博士班
指導教授:陳振燧
學位類別:博士
出版日期:2008
主題關鍵詞:技術變動創新市場績效新產品開發市場導向能力市場導向意圖InnovationTechnology TurbulenceMarket PerformanceNew Production DevelopmentMarket Orientation CapabilityMarket Orientation Intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:10
隨著市場競爭的日趨激烈,作為推動整個組織運行的市場導向管理與能力,對企業績效之提昇變得愈發重要。已經有許多研究證明市場導向對於企業績效有重要的影響作用。然而在過去的相關研究中,多數採用Narver and Slater (1990) 或 Jaworski and Kohli (1993) 等學者對市場導向之分類進行後續研究,且多集中於對顧客導向和競爭者導向兩大構面之探討,卻未對企業市場導向之意圖與能力之關係與其對新產品發展與市場績效之影響加以探究。基於此研究缺口,本研究發展出市場導向意圖和市場導向能力為理論架構,並針對此一議題進一步對各變數的相互影響性進行比較與分析,另採用創新程度及技術變動作為干擾變數加以探討對企業績效之影響效果。
本研究主要以製造與服務業為研究對象,研究樣本以天下雜誌2007年針對臺灣「1000大製造業」與「500大服務業」的調查結果為根據,共計發放1500份問卷,回收254份。扣除43份非完整或重複填答之問卷,總計取得 211份有效問卷,有效問卷回收率為16.93%。透過驗證性因素分析、單因子變異數分析、迴歸分析與結構方程式模型等統計方法進行八項假設之驗證,並歸納出以下五點重要發現:
(-)競爭者市場導向意圖對企業之新產品開發和市場績效均有顯著影響,但顧客市場導向意圖對此兩種績效均未有顯著影響。
(二)顧客市場導向能力對企業之新產品開發和市場績效均有顯著影響,但競爭者市場導向能力只有對新產品開發績效有顯著影響。
(三)市場導向能力對企業的新產品開發和市場績效均有正向影響,且市場導向能力對企業績效的影響力與重要性遠大於企業市場導向之意圖。
(四)企業的創新程度對市場導向意圖和績效(新產品開發和市場績效)具有干擾效果,但對市場導向能力和績效的關係則無干擾作用。
(五)技術變動只對市場導向意圖和市場績效的關係有干擾作用,對其它關係則無顯著干擾效果。
根據上述研究結果,本研究為企業之新產品開發和市場績效的提升提供具體建議。最後,歸納所面臨之研究限制,並提出未來研究方向供後續研究者參考。
With the intension of competition in the business world, market orientation as a management philosophy, advocated and practiced throughout the organization, is seen increasingly as significant to the success of business performance. Many previous researches have suggested that market orientation has significant effects on enterprise performance. However, there are many researches examined that the interaction effect of customer and competitor orientation based on the previous researches of Narver and Slater (1990) or Jaworski and Kohli (1993). However, none of these studies provides business’s intention and capability of market orientation, and their combination effects on new production development performance and market performance. Based on these research gap, the relationship of market orientation intention and capability and performance was deeply studied and the comparing effect of related variables were also tested, in which the degree of innovation and technology turbulence as moderators in this research.
The empirical study was conducted among manufacturing and service firms as samples, and the sampling frame of this research was based on the data in the CommonWealth Magazine''s 2007 Survey of “Top 1,000 Enterprises” and “Top 500 Service Enterprises” in Taiwan. 1500 questionnaires were sent to related firms and 254 questionnaires are returned. There are 211 questionnaires are available, and other 43 is incomplete or repetitive questionnaires. The response rate is 16.93%. Based on these data, the confirmatory factor analysis, ANOVA analysis, regression analysis, and structure equation model were processed to test the eight hypotheses. There are some main conclusions listed as follows:
(1) The competitor MOI has strong effect on both NPD and market performance of firms, but the customer MOI has not strong effect on both NPD and market performance of firms.
(2) The customer MOC has strong effect on both NPD and Market performance, but the competitor MOC just has strong effect on NPD.
(3) The MOC has strong and positive effect on both NPD and market performance of firms, moreover, compared to the market orientation intention, market orientation capability plays a more important role to business’s performance.
(4) The degree of innovation of firms can moderate the relationship between MOI and performance (NPD and MP), but can not moderate the relationship between MOC and performance.
(5) The technological turbulence just can moderate the relationship between MOI and market performance, but can not moderate the other relationships.
Accordingly, there are some suggestions for firms were offered in this paper and these suggestions could be provided as the most important messages for administrators of firms to promote the NPD and market performance through the applying market orientation intention and market orientation capability. At last, research limitations and future works were pointed out.
1.Aaker, David A., 1988, Strategic Marketing Management, John Wiley and Sons, Inc., New York.
2.Aaker, David A., 1989, “Managing Assets and Skills: The Key to Sustainable Competitive Advantage”, California Management Review, Vol. 31, pp.91-106.
3.Agarwal, S., Erramilli, M. K., Dev, C. S., 2003, “Market Orientation and Performance in Service Firms: Role of Innovation”, Journal of Services Marketing, Vol. 17, No. 1, pp.68-82.
4.Akman, Gülşen and Yilmaz, Cengiz, 2008, “Innovative Capability, Innovation Strategy and Market Orientation: An Empirical Analysis in Turkish Software Industry”, International Journal of Innovation Management, Vol. 12, Issue 1, pp.69-111, March.
5.Akman, Gülşen and Yilmaz, Cengiz, 2008, “Inter-relationships between Innovation and Market Orientation in SMEs”, Management Research News, Vol. 30, Issue 12, pp. 878-891, November.
6.Alreck, P. L. and Settle, R. B., 1985, The Survey Research Handbook, Irwin, Homewood, IL.
7.Amit, Raphael and Schoemaker, Paul J. H., 1993, “Strategic Assets and Organizational Rent”, Strategic Management Journal, Vol. 14, pp.33-46.
8.Andrews, K., 1971, The Concept of Corporate Strategy, Dow Jones Irwin, Homewood, III.
9.Angle, H. L., 1989, Psychology and Organizational Innovation, In Van de Ven, A. H., Angle, H. L., and Poole, M. S. (Eds.), Research on the Management of Innovation: The Minnesota Studies, Ballinger/Harper and Row, New York.
10.Appiah-Adu, Kwaku, 1997, “Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?”, Journal of Euro-Marketing, Vol. 6, pp.1-25, July.
11.Appiah-Adu, Kwaku, Fyall, Alan, and Singh, Satyendra, 1999, “Marketing Effectiveness and Business Performance in the Hotel Industry”, Journal of Hospitality and Leisure Marketing, Vol. 6, Issue 2, pp.29-55.
12.Appiah-Adu, Kwaku, Fyall, Alan, and Singh, Satyendra, 2001, “Marketing Effectiveness and Business Performance in the Financial Services Industry”, Journal of Services Marketing, Vol. 15, Issue 1, pp.18-34.
13.Appiah-Adu, Kwaku and Ranchhod, A. R., 1998, “Market Orientation and Performance in the Biotechnology Industry: An Exploratory Empirical Analysis”, Technology Analysis and Strategic Management, Vol. 10, No. 2, pp.197-210.
14.Appiah-Adu, Kwaku and Singh, S., 1998, “Customer Orientation and Performance: A Study of SMEs”, Management Decision, Vol. 36, No. 6, pp.385-394.
15.Atuahene-Gima, Kwaku, 1995, “An Exploratory Study of the Impact of Market Orientation on Product Development Performance: A Contingency Approach”, Journal of Product Innovation Management, Vol. 12, No. 4, pp.275-293, September.
16.Atuahene-Gima, Kwaku, 1995, “The Influence of New Product Factors on Export Propensity and Performance: An Empirical Analysis”, Journal of International Marketing, Vol. 3, No. 2, pp.11-28.
17.Atuahene-Gima, Kwaku, 1996, “Market Orientation and Innovation”, Journal of Business Research, Vol. 35, No. 2, pp.93-103.
18.Atuahene-Gima, Kwaku and Evangelista, F., 2000, “Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R&D Perspectives”, Management Science, Vol. 46, No. 10, pp.1269-1284, October.
19.Atuahene-Gima, Kwaku and Ko, Anthony, 2001, “An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation”, Organization Science, Vol. 12, No. 1, pp.54-74.
20.Atuahene-Gima, Kwaku, Slater, Stanley F., and Olson, Eric M., 2005, “The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance”, Journal of Product Innovation Management, Vol. 22, No. 6, pp.464-482.
21.Au, A. and Tse, A. C. B., 1995, “The Effect of Marketing Orientation on Company Performance in the Service Sector: A Comparative Study of the Hotel Industry in Hong Kong and New Zealand”, Journal of International Consumer Marketing, Vol. 8, No. 2, pp.77-87, November.
22.Baker, Thomas L., Simpson, Penny M., and Siguaw, Judy A., 1999, “The Impact of Suppliers Perceptions of Reseller Market Orientation Key Relationship Constructs”, Journal of the Academy of Marketing Science, Vol. 27, No. 1, pp.50-57.
23.Baker, William E. and Sinkula, James M., 1999a, “Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance”, Journal of Market-Focused Management, Vol. 4, No. 4, pp.295-308.
24.Baker, William E. and Sinkula, James M., 1999b, “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance”, Journal of the Academy of Marketing Science, Vol. 27, pp.411-427, Fall.
25.Barney, Jay B., 1986, “Strategic Factor Markets: Expectation, Luck, and Business Strategy”, Management Science, Vol. 32, pp.1231-1241.
26.Barney, Jay B., 1991, “Firm Resources and Sustained Competitive Advantage”, Journal of Management, Vol. 17, pp.99-120.
27.Bharadwaj, Sundar G., Varadarajan, P. Rajan, and Fahy, John, 1993, “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions”, Journal of Marketing, Vol. 57, No. 4, pp.83-99, Octoter.
28.Bhuian, S. N., 1997, “Exploring Market Orientation in Banks: An Empirical Examination in Saudi Arabia”, Journal of Service Marketing, Vol. 11, Issue 5, pp.317-328.
29.Božić, Ljiljana, 2006, “The Effects of Market Orientation on Product Innovation”, Economic Trends and Economic Policy, No. 107, pp.46-65.
30.Brady, Michael K. and Cronin, J. Jr., 2001, “Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors”, Journal of Service Research, Vol. 3, pp.241-51, February.
31.Brown, Gregory K., 2003, The Impact of Market Orientation and its Strategic Antecedents on Business Performance: Replication, Corroboration, and Extension of Recent Structural Equation Results, Thammasat University, Doctoral Dissertation.
32.Cadogan, John W., Cui, Charles C., and Li, Erik Kwok Yeung, 2003, “Export Market-Oriented Behavior and Export Performance: The Moderating Roles of Competitive Intensity and Technological Turbulence”, International Marketing Review, Vol. 20, No. 5, pp.493-513.
33.Cano, Cynthia Rodriguez, Francois, A. Carrillat, and Jaramillo, Fernando, 2004, “A Meta-analysis of the Relationship between Market Orientation and Business Performance: Evidence from Five Continents”, International Journal of Research in Marketing, Vol. 21, Issue 2, pp.179-200, June.
34.Chakravarthy, B. S., 1986, “Measuring Strategic Performance”, Strategic Management Journal, Vol. 7, No. 5, pp.437-458.
35.Chang, T. Z. and Chen, S. J., 1998, “Market Orientation, Service Quality and Business Profitability: a Conceptual Model and Empirical Evidence”, Journal of Services Marketing, Vol. 12, No. 4, pp.246-264.
36.Chen, Arthur Cheng-Hsui, 2002, “The Integration and Comparison Market Orientation Constructs”, Journal of Asia-Pacific Business, Vol. 4, No. 1, pp.33-50.
37.Child, Peter, Dennis, Robert J., Gokey, Timothy C., McGuire, Tim I., Sherman, Mike, and Singer, Marc, 1995, “Can Marketing Regain the Personal Touch?”, The McKinsey Quarterly, No. 3, pp.113-125.
38.Churchill, G. A., 1979, “A paradigm for Developing Better Measures of Marketing Concept”, Journal of Marketing Research, Vol. 16, No. 1, pp.64-73.
39.Conner, Kathleen R., 1991, “A Historical Comparison of Resource-Based Theory and Five Schools of Thought within Industrial Organization Economics: Do We Have a New Theory of The Firm”, Journal of Management, Vol. 17, No. 1, pp.121-154.
40.Cooper, R., 1979, “The Dimensions of Industrial New Product Success and Failure”, Journal of Marketing, Vol. 43, No. 3, pp.93-103.
41.Cooper, R., 1985, “Industrial Firms’ New Product Strategies”, Journal of Business Research, Vol. 13, pp.107-121.
42.Council of American Survey Research Organizations, 1982, On the Definition of Response Rates, Special Report, the Council of American Survey Research Organizations, Port Jefferson, New York.
43.Coviello, Nicole E., Brodie, Roderick J., and Munro, Hugh J., 2000, “An Investigation of Marketing Practice by Firm Size”, Journal of Business Venturing, Vol. 15, No. 5, pp.523-545.
44.Covin, J. G., Prescott, J. E., and Slevin, D. P., 1990, “The Effect of Technological Sophistication on Strategic Profiles, Structure and Firm Performance”, Journal of Management Studies, Vol. 27, No. 5, pp.485-510.
45.Coyne, K. P., Hall, S. J. D., and Clifford, P. G., 1997, “Is Your Core Competence a Mirage”, The McKinsey Quarterly, No. 1, pp.40-54.
46.Craig, A. and Hart, S., 1993, Dimensions of Success in New Product Development, In Perspectives on Marketing Management, Vol. 3, Chapter 10, Baker, M. J. (ed), John M. Wiley and Sons. Ltd., London, pp.207-243.
47.Cronbach, L. J., 1958, Proposals Leading to Analytic Treatment of Social Perception Scores, In Tagiuri, R. and Petrullo, L. (Eds.), Person Perception and Interpersonal Behavior, Stanford University Press, Stanford.
48.Cronin, J. J. and Page, T. J., 1988, “An Examination of the Relative Impact of Growth Strategies on Profit Performance”, European Journal of Marketing, Vol. 22, No. 1, pp.57-68.
49.Damanpour, F and Evan, W. M., 1984, “Organizational Innovation and Performance: The Problem of Organizational Lag”, Administrative Science Quarterly, Vol. 29, No. 3, pp.392-409.
50.Dawes, J., 1999, “The Relationship between Objective and Subjective Company Performance Measures in Market Orientation Research: Further Empirical Evidence”, Marketing Bulletin, Vol. 10, pp.65-75.
51.Day, George S., 1992, “Marketing’s Contribution to the Strategy Dialogue”, Journal of the Academy of Marketing Science, Vol. 20, pp.323-329, Fall.
52.Day, George S., 1994, “The Capabilities of Market-Driven Organization”, Journal of Marketing, Vol. 58, No. 4, pp.37-52, October.
53.Day, George S., 1999, “Misconceptions about Market Orientation”, Journal of Market-Focused Management, Vol. 4, No. 1, pp.5-16.
54.Day, George S. and Nedungadi, Prakash, 1994, “Managerial Representations of Competitive Advantage”, Journal of Marketing, Vol. 58, pp.31-44, January.
55.Day, George S. and Wensley, Robin, 1983, “Marketing Theory with a Strategic Orientation”, Journal of Marketing, Vol. 47, pp.79-89, Fall.
56.Day, George S. and Wensley, Robin, 1988, “Assessing Advantage: A Framework for Diagnosing Competitive Superiority”, Journal of Marketing, Vol. 52, pp.1-20, April.
57.Deming, Edwards W., 1986, Out of the Crisis, MIT Center for Advanced Engineering Study, Cambridge, MA.
58.Deng, S. and Dart, J., 1994, “Measuring Market Orientation: A Multi-Factor, Multi-Item Approach”, Journal of Marketing Management, Vol. 10, No. 8, pp.725-742.
59.Deshpandé, Rohit and Farley, John U., 1996, “Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales”, Marketing Science Institute, Working Paper 96-125, Cambridge, Massachusetts, pp.1-22.
60.Deshpandé, Rohit and Farley, John U., 1998a, “Measuring Market Orientation: Generalization and Synthesis”, Journal of Market-Focused Management, Vol. 2, No. 3, pp.213-232.
61.Deshpandé, Rohit and Farley, John U., 1998b, “The Market Orientation Construct: Construct, Correlations, Culture, and Comprehensiveness”, Journal of Market-Focused Management, Vol. 2, No. 3, pp.237-40.
62.Deshpandé, Rohit, Farley, John U., and Webster, Frederick E., 1993, “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, Vol. 57, pp.23-27, January.
63.Deshpandé, Rohit and Webster, Frederick E., 1989, “Organizational Culture and Marketing: Defining the Research Agenda”, Journal of Marketing, Vol. 53, No. 1, pp.3-15.
64.Dess, G. G. and Robinson, R. B. Jr., 1984, “Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-Held Firm and Conglomerate Business Unit”, Strategic Management Journal, Vol. 5, pp.265-273.
65.DeVellis, R. F., 1991, Scale Development: Theory and Applications. Sage Publications, Newbury Park, CA.
66.Diamantopoulos, A. and Hart, S., 1993, “Linking Market Orientation and Performance: Preliminary Evidence on Kohil and Jaworski’s Framework”, Journal of Strategic Marketing, Vol. 1, No. 2, pp.93-122.
67.Dierickx, Ingemar and Cool, Karel, 1989, “Asset Stock Accumulation and Sustainability of Competitive Advantage”, Management Science, Vol. 35, No. 12, pp.1504-1511.
68.Doyle, P. and Wong, V., 1998, “Marketing and Competitive Performance: An Empirical Study”, European Journal of Marketing, Vol. 32, Issue 5/6, pp.514-535.
69.Drucker, P. F., 1954, The Practice of Management, Harper and Row, New York.
70.Egeren, Marsha V. and O’Connor, Stephen, 1998, “Drivers of Market Orientation and Performance in Service Firms”, Journal of Service Marketing, Vol. 12, No. 1, pp.39-58.
71.Farrelly, F. and Quester, P., 2003, “What Drives Renewal of the Sponsorship Principal/ Agent Relationship”, Journal of Advertising Research, Vol. 43, No. 4, pp.1-9.
72.Felton, A. P., 1959, “Making the Marketing Concept Work”, Harvard Businesses Review, Vol. 37, pp.55-65, July-August.
73.Finger, S. and Dixon, J. R., 1989a, “A Review of Research in Mechanical Enginnering Design, Part I: Descriptive, Prescriptive and Computer-Based Models of Design Processes”, Research Engineering Design, Vol. 1, No. 1, pp.51-68.
74.Finger, S. and Dixon, J. R., 1989b, “A Review of Research in Mechanical Enginnering Design, Part II: Representations, Analysis, and Design for the Life Cycle”, Research Engineering Design, Vol. 1, No. 2, pp.121-137.
75.Fiorito, S. and LaForge, R., 1986, “A Marketing Strategy Analysis of Small Retailers”, American Journal of Small Business, Vol. 10, No. 4, pp.7-17.
76.Fitzsimmons, J. A., Kouvelis, P., and Mallick, D. N., 1991, “Design Strategy and Its Interface with Manufacturing and Marketing Strategy: A Conceptual Framework”, Journal of Operations Management, Vol. 10, No. 3, pp.398-415.
77.Frishammar, Johan and Hörte, Sven Åke, 2007, “The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms”, Technology Analysis & Strategic Management, Vol. 19, Issue 6, pp.765-788, November.
78.Fritz, Wolfgang, 1996, “Market Orientation and Corporate Success: Finding from Germany”, European Journal of Marketing, Vol. 30, No. 8, pp.59-74.
79.Fyall, A. K. and Singh, S., 1999, “Marketing Effectiveness and Business Performance in the Hotel Industry”, Journal of Hospitality and Leisure Marketing, Vol. 6, No. 2, pp.29-55.
80.Gainer, B. and Padanyi, Paulette, 2002, “Applying the Marketing Concept to Cultural Organizations: An Empirical Study of the Relationship between Market Orientation and Performance”, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 7, No. 2, pp.182-193.
81.Gainer, B. and Padanyi, Paulette, 2005, “The Relationship between Market-oriented Activities and Market-oriented Culture: Implications for the Development of Market Orientation in Non-profit Service Organizations”, Journal of Business Research, Vol. 58, No. 6, pp.854–862.
82.Gardner, Nancy, 2004, “Successful Development of New Products Requires Anticipating Customers'' Needs”, University of Washington News, http://uwnews.washington.edu/ni/article.asp?articleID=5771.
83.Garson, G. David, 2008, Reliability Analysis, North Carolina State University, http://www2.chass.ncsu.edu/garson/pa765/reliab.htm.
84.Geng, Shuai, 2006, “The Relationship between Strategic Resources and the Competitive Advantage of Firms”, Studies in Science of Science, No. S2, pp.570-575.
85.Gersick, C. J. G., 1988, “Time and Transition in Work Teams: Toward a New Model of Group Development”, Academy of Management Journal, Vol. 31, No. 1, pp.9-41.
86.Golden, B. R., 1992, “SBU Strategy and Performance: The Moderating Effects of the Corporate-SBU Relationship”, Strategic Management Journal, Vol. 13, No. 2, pp.145-158.
87.Gorman, P. and Thomas, H., 1997, “The Theory and Practice of Competence-Based Competition”, Long Range Planning, Vol. 30, No. 4, pp.615-620, August.
88.Gray, B., Greenley, G., Matear, S., and Matheson, P. K., 1999, “Thriving on Turbulence”, Journal of Market Focused Management, Vol. 4, No. 3, pp.231-57.
89.Gray, B., Matear, S., Boshoff, C., and Matheson, P. K., 1998, “Developing a Better Measure of Market Orientation”, European Journal of Marketing, Vol. 32, No. 9/10, pp.884-903.
90.Greenley, G. E., 1995a, “Forms of Market Orientation in UK Companies”, Journal of Management Studies, Vol. 32, No. 1, pp.47-66.
91.Greenley, G. E., 1995b, “Market Orientation and Company Performance: Empirical Evidence from UK Companies”, British Journal of Management, Vol. 6, No. 1, pp.1-13.
92.Greenley, G. E. and Foxall, G. R., 1998, “External Moderation of Associations Among Stakeholder Orientation and Company Performance”, International Journal of Research in Marketing, Vol. 15, No. 1, pp.51-69.
93.Grewal, R. and Tansuhaj, P., 2001, “Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility”, Journal of Marketing, Vol. 65, No. 2, pp.67-80.
94.Guo, Bin, 2008, “Construct Brand Extension Strategy Based on Consumer Information”, Enterprise Management, No. 1, pp.94-95.
95.Hagger, M. S. and Orbell, S., 2005, “A Confirmatory Factor Analysis of the Revised Illness Perception Questionnaire (IPQ-R) in a Cervical Screening Context”, Psychology and Health, Vol. 20, 2, 161-173. April.
96.Hamel, Gary, 1991, “Competition for Competence and Inter-Partner Learning within International Strategic Alliances”, Strategic Management Journal, Vol. 12, pp.83-104, Summer.
97.Hamel, Gary and Prahalad, C. K., 1989, “Strategic Intent”, Harvard Business Review, Vol. 67, No. 3, pp.63-76.
98.Hamel, Gary and Prahalad, C. K., 1994, Competing for the Future, Harvard Business School Press, Boston, MA.
99.Hammer, Michael, 1997, Beyond Reengineering, Harper Collins Publishers, New York.
100.Han, Jin K., Kim, Namwoon, and Srivastava, Rajendra K., 1998, “Market Orientation and Organizational Performance: Is Innovation a Missing Link?”, Journal of Marketing, Vol. 62, No. 4, pp.30-45.
101.Hansen, Gary S. and Wernerfelt, Birger, 1989, “Determinants of Firm Performance: The Relative Importance of Economic and Organization Factors”, Strategic Management Journal, Vol. 10, No. 5, pp.399-411.
102.Harris, L. C., 1998, “Cultural Domination: The Key to Market-Oriented Culture?”, European Journal of Marketing, Vol. 32, Issue 3/4, pp.354-373.
103.Harris, L. C., 2001, “Market Orientation and Performance: Subjective and Objective Empirical Evidence from UK Companies”, Journal Management Studies, Vol. 38, pp.17-43.
104.Haugland, Sven A., Myrtveit, Ingunn, and Nygaard, Arne, 2007, “Market Orientation and Performance in the Service Industry: A Data Envelopment Analysis”, Journal of Business Research, Vol. 60, Issue 11, pp.1191-1197, November.
105.Hayes, R. H. and Abernathy, W. J., 1980, “Managing Our Way to Economic Decline”, Harvard Business Review, Vol. 58, No. 4, pp.67-77.
106.He, Qian, Wei, Zelong, and Li, Huan, 2007, “Enterpriser Orientation, Market Orientation and Enterprise Performance”, China Statistics, No. 11, pp.46-48.
107.Heneman, R. L., 1986, “The Relationship between Supervisory Ratings and Results-Oriented Measures of Performance: A Meta-Analysis”, Personnel Psychology, Vol. 39, No. 4, pp.911-826.
108.Herbig, Paul A., 1994, The Innovation Matrix: Culture and Structure Prerequisites to Innovation, Quorum Books, Westport, CT.
109.Hofer, C., 1983, ROVA: A New Measure for Assessing Organizational Performance, in Lamb, R. (Eds), Advances in Strategic Management, JAI Press, New York, NY, Vol. 2, pp.43-55.
110.Holt, K., Geschka, H., and Peterlongo, G., 1984, Need Assessment, A Key to User-Oriented Product Innovation, John Wiley and Sons Ltd., Chichester.
111.Homburg, Christian and Pflesser, Christian, 2000, “A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes”, Journal of Marketing Research, Vol. 37, No. 4, pp.449-462, November.
112.Hooley, G., Cox, T., Fahy, J., Shipley, D., Beracs, J., Fonfara, K., and Snoj, B., 2000, “Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales”, Journal of Business Research, Vol. 50, No. 3, pp.273-285, December.
113.Hooley, G., Fahy, J., Greenley, G. E., Beracs, J., Fonfara, K., and Snoj, B., 2003, “Market Orientation in the Service Sector of the Transition Economies of Central Europe”, European Journal of Marketing, Vol. 37, Issue 1/2, pp.86-106.
114.Horng, Shun-Ching and Chen, Cheng-Hsui, 1998, “Market Orientation of Small- and Medium-Sized Firms in Taiwan”, Journal of Small Business Management, Vol. 36, No. 3, pp.79-85, July.
115.Houston, Franklin S., 1986, “The Marketing Concept: What It Is and Not”, Journal of Marketing, Vol. 50, pp.81-87, April.
116.Hu, Nan-sheng and Luo, Qing-Jun, 2004, “On Composition of Marketing Capacity Based on RBV”, Commercial Research, No.9, pp.4-6.
117.Hult, G. Tomas M. and Ketchen, David J., 2001, “Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance”, Strategic Management Journal, Vol. 22, No. 9, pp.899-906.
118.Hunt, Shelby D. and Morgan, Robert M., 1995, “The Comparative Advantage Theory of Competition”, Journal of Marketing, Vol. 59, No. 2, pp.1-15.
119.Hurley, Robert F. and Hult, G. Tomas M., 1998, “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination”, Journal of Marketing, Vol. 62, No. 3, pp.42-54.
120.IEA, 2003, “Technology Innovation, Development and Diffusion”, OECD and IEA Imformation Paper.
121.Im, Subin and Workman, J. P., 2004, “Market Orientation, Creativity, and New Product Performance in High-Technology Firms”, Journal of Marketing, Vol. 68, pp.114-135, April.
122.Ind, Nicholas and Bjerke, Rune, 2007, Branding Governance: A Participatory Approach to the Brand Building Process, Wiley and Sons, Chichester.
123.Ind, Nicholas and Bjerke, Rune, 2007, “The Concept of Participatory Market Orientation: An Organisation-wide Approach to Enhancing Brand Equity”, Journal of Brand Management, Vol. 15, No. 2, pp.135–145.
124.Jain, Sanjay K. and Bhatia, Manju, 2007, “Market Orientation and Business Performance: The Case of Indian Manufacturing Firms”, Vision, 11, Issue 1, pp.15-33, Jan-Mar.
125.Jaworski, Bernard J. and Kohli, Ajay K., 1993, “Market Orientation: Antecedents and Consequences”, Journal of Marketing, Vol. 57, No. 3, pp.53-70.
126.Jaworski, Bernard J. and Kohli, Ajay K., 1996, “Market Orientation: Review, Refinement, and Roadmap”, Journal of Market-Focused Management, Vol. 1, No. 2, pp.119-135.
127.Jaworski, Bernard J., Kohli, Ajay K., and Sahay, A., 2000, “Market-Driven Versus Driving Markets”, Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp.45-54.
128.Kahn, Kenneth B., 2001, “Market Orientation, Interdepartmental Integration, and Product Development Performance”, The Journal of Product Innovation Management, Vol. 18, pp.314-323.
129.Kalyanaram, Gurumurthy and Urban, Glen L., 1992, “Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods”, Marketing Science, Vol. 11, No. 3, pp.235-250.
130.Karimabady, H. and Brunn, P. J. 1991, “Postal Surveys to Small Manufacturers”, Industrial Marketing Management, Vol. 20, pp.319-326.
131.Kennedy, Karen N., Goolsby, Jerry R., and Arnould, Eric J., 2003, “Implementing a Customer Orientation: Extension of Theory and Application”, Journal of Marketing, Vol. 67, No. 4, pp.67-81.
132.Kessler, Eric H. and Chakrabarti, Alok K., 1999, “Speeding Up the Pace of New Product Development”, Journal of Product Innovation Management, Vol. 16, pp.231-247.
133.Kirca, A. H., Jayachandran, S. and Bearden, W. O., 2005, “Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance”, Journal of Marketing, Vol. 69, pp.24-41.
134.Knight, Kenneth E., 1967, “A Descriptive Model of the Intra-Firm Innovation Process”, Journal of Business Research, Vol. 40, No. 4, pp.478-496.
135.Kohli, Ajay K. and Jaworski, Bernard J., 1990, “Market Orientation: The Construct, Research Propositions, and Managerial Implications”, Journal of Marketing, Vol. 54, No. 2, pp.1-18, April.
136.Kohli, Ajay K. and Jaworski, Bernard J., 1992, Market Orientation: Antecedents and Consequences, Marketing Science Institute, Cambridge, MA.
137.Kohli, Ajay K., Jaworski, Bernard J., and Kumar, Ajith, 1993, “MARKOR: A Measure of Market Orientation”, Journal of Marketing Research, Vol. 30, No. 4, pp.467-477, November.
138.Kotler, Philip, 1994, Marketing Management-Analysis, Planning, Implementation, and Control, Prentice-Hall, Inc., New Jersey.
139.Kotler, Philip, 1997, Marketing Management, Prentice Hall Inc., Englewood Cliffs, NJ.
140.Kolter, Philip and Amstrong, G., 2001, Principles of Marketing, 9th ed., Prentice-Hall Inc., Englewood Cliffs, NJ.
141.Kotler, Philip and Andreasen, A. R., 1996, Strategic Marketing for Non-Profit Organisations, 5th ed., Prentice-Hall Inc., Englewood Cliffs, NJ.
142.Kotler, Philip and Levy, Sidney J., 1969, “Broadening the Concept of Marketing”, Journal of Marketing, Vol. 33, pp.10-15, January.
143.Krepapa, A., Berthon, P., Webb, D., and Pitt, L., 2003, “Mind the Gap: An Analysis of Service Provider Versus Customer Perceptions of Market Orientation and the Impact on Satisfaction”, European Journal of Marketing, Vol. 37, No. 1/2, pp.197-218.
144.Lai, Kee-Hung and Cheng, T. C. Edwin, 2005, “Effects of Quality Management and Marketing on Organizational Performance”, Journal of Business Research, Vol. 58, No. 4, pp.446–456.
145.Langerak, F., 2001, “Effects of Market Orientation on the Behaviors of Salespersons and Purchasers, Channel Relationships, and Performance of Manufacturers”, International of Journal of Marketing Research, Vol. 18, pp.221-234, February.
146.Langerak, F., Hultink, Erik Jan, and Robben, Henry S. J., 2004, “The Impact of Market Orientation, Product Advantage and Launch Proficiency on New Product Performance and Organizational Performance”, Journal of Product Innovation Management, Vol. 21, No. 2, pp.79-94.
147.Lawton, L. and Parasuraman, A., 1980, “The Impact of the Marketing Concept on New Product Planning”, Journal of Marketing, Vol. 44, pp.19-25, Winter.
148.Leonard-Barton, Dorothy, 1992, “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development”, Strategic Management Journal, Vol. 13, pp.111-125, Summer.
149.Leonard-Barton, Dorothy, 1995, Wellsprings of Knowledge, Harvard Business School Press, Boston, MA.
150.Leonard-Barton, Dorothy and Rayport, Jeffrey F., 1997, “Spark Innovation Through Empathic Design”, Harvard Business Review, Vol. 75, No. 6, pp.102-114, November-December.
151.Lichtenthal, J. D. and Wilson, D. T., 1992, “Becoming Market-Oriented”, Journal of Business Research, Vol. 3, pp.191-207.
152.Low, D., Chapman, R., Sloan, T., 2007, “Inter-relationships between Innovation and Market Orientation in SMEs”, Management Research News, Vol.30, No.12, pp.878-891.
153.Lukas, Bryan A., 1999, “Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation”, Journal of Business Research, Vol. 45, pp.147-156.
154.Lukas, Bryan A. and Ferrell, O. C., 2000, “The Effect to Market Orientation Construct on Product Innovation”, Journal of the Academy of Marketing Science, Vol. 28, No. 2, pp.239-247, Spring.
155.Lumpkin, G. T., and Dess, G. G., 1996, “Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance”, Academy of Management Review, Vol. 21, No. 1, pp.135-172.
156.MacMillan, Ian C. and McGrath, Rita G., 1997, “Discovering New Points of Differentiation”, Harvard Business Review, Vol. 75, No. 4, pp.133-142, July-August.
157.Mahoney, J. T. and Pandian, J. R., 1992, “The Resource-Based View Within the Conversation of Strategic Management”, Strategic Management Journal, Vol. 13, No. 5, pp.363-380.
158.Malhotra, Naresh K., 1999, “Guest Editorial: The Past, Present, and Future of the Marketing Discipline”, Journal of the Academy of Marketing Science, Vol. 27, No. 2, pp.116-119.
159.Maltz, Elliot and Kohli, Ajay K., 1996, “Market Intelligence Dissemination across Functional Boundaries”, Journal of Marketing Research, Vol. 33, pp.47-61, February.
160.Matear, Sheelagh, Osborne, Phil, Garrett, Tony, and Gray, Brendan J., 2002, “How Does Market Orientation Contribute to Service Firm Performance?: An Examination of Alternative Mechanisms”, European Journal of Marketing, Vol. 36, Issue 9/10, pp.1058-1075.
161.Matsuno, Ken and Mentzer, John T., 2000, “The Effects of Strategy Type on the Market Orientation-Performance Relationship”, Journal of Marketing, Vol. 64, No. 4, pp.1-16.
162.Matsuno, Ken, Mentzer, John T., and Ozsomer, Aysegul, 2002, “The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance”, Journal of Marketing, Vol. 66, No. 3, pp.18-32.
163.Matsuno, Ken, Mentzer, John T., and Rentz, Joseph O., 2000, “A Refinement and Validation of the MARKOR Scale”, Journal of the Academy of Marketing Science, Vol. 28, No. 4, pp.527-539.
164.Matsuno, Ken, Mentzer, John T., and Rentz, Joseph O., 2005, “A Conceptual and Empirical Comparison of Three Market Orientation Scales”, Journal of Business Research, Vol. 58, Issue 1, pp.1–8.
165.McGrath, R. G., 1996, “The Trouble with Competence: Opportunities and Limitations in the Adolescence of the Resource-Based View”, 1996 Annual Academy of Management Meeting, Cincinnati, Ohio, USA.
166.McKelvey, B. and Aldrich, H., 1983, “Populations, Natural Selection and Applied Organizational Science”, Administrative Science Quarterly, Vol. 28, No. 1, pp.101-128.
167.McNamara, Carlton P., 1972, “The Present Status of the Marketing Concept”, Journal of Marketing, Vol. 36, pp.50-57, January.
168.Megicks, Phil and Warnaby, Gary, 2008, “Market Orientation and Performance in Small Independent Retailers in the UK”, The International Review of Retail, Distribution and Consumer Research, Vol. 18, Issue 1, pp.105-119, February.
169.Menozzi, Anna, 2005, “Objective and Subjective Measures of CEOs’ Performance: Can Economic and Managerial Literatures Be Reconciled?”, Università degli Studi del Piemonte Orientale, Working Paper, No. 5.
170.Mignon, Ingrid and He, Hui, 2005, “The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets”, Department of Management and Economics, Linköping University, Sweden, Working Paper.
171.Miller, D. and Toulouse, J. M., 1986, “Strategy, Structure, CEO Personality and Performance in Small Firms”, American Journal of Small Business, Vol. 10, No. 3, pp.47-62.
172.Miles, Raymond E. and Snow, Charles C., 1978, Organizational Strategy, Structure, and Process, McGraw-Hill, New York.
173.Montoya-Weiss, Mitzi M., and Calantone, R., 1994, “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, Vol. 11, Issue 5, pp.397-417.
174.Murphy, K. R. and Cleveland, J. N., 1991, Performance Appraisal: An Organizational Perspective, Allyn and Bacon, Boston.
175.Narver, John C. and Slater, Stanley F., 1990, “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, Vol. 5, pp.20-35, October.
176.Narver, John C. and Slater, Stanley F., 1991, “Becoming more Market Oriented: An Exploratory Study of Programmatic and Market-Back Approaches”, Marketing Science Institute, Working Paper Series, Report No. 91-128.
177.Narver, John C., Slater, Stanley F., and MacLachlan, Douglas L., 2000, “Total Market Orientation, Business Performance, and Innovation”, Marketing Science Institute, Working Paper, Report No. 00-116.
178.Narver, John C., Slater, Stanley F., and MacLachlan, Douglas L., 2004, “Responsive and Proactive Market Orientation and New-Product Success”, The Journal of Product Innovation Management, Vol. 21, No. 5, pp.334-347.
179.Narver, John C., Slater, Stanley F., and Tietje, B., 1998, “Creating a Market Orientation”, Journal of Market-Focused Management, Vol. 2, No. 3, pp.241-255.
180.Nelson, E., 2001, “P&G Checks out Real Life-Giant Marketer Plans to Visit People’s Homes to Record (Almost) All Their Habits”, Wall Street Journal, B1, May 17.
181.Ni, Ziyin, 2006, “Sustainable Competent Analysis Based on Customer Value”, Modernization of Management, No. 6, pp.16-18.
182.Noble, Charles H., Sinha, Rajiv K., and Kumar, Ajith, 2002, “Market Orientation and Alternative Strategic Orientation: A Longitudinal Assessment of Performance Implications”, Journal of Marketing, Vol. 66, pp.25-39, October.
183.Nord, W. and Tucker, S., 1987, Implementing Routine and Radical Innovations, Lexington Books, Lexington, CA.
184.Olavarrieta, Sergio and Friedman, Roberto, 2008, “Market Orientation, knowledge-related Rresources and Firm Performance”, Journal of Business Research, Vol. 61, Issue 6, pp.623-630.
185.Olson, E. M., Walker, O. C., and Ruekert, R. W., 1995, “Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness”, Journal of Marketing, Vol.59, No.1, pp.48-62.
186.Oxenfeldt, Alfred R. and Moore, William L., 1978, “Customer or Competitor: Which Guidelines for Marketing?”, Management Review, Vol. 67, pp.43-48, August.
187.Pearce, J. A. II and David, F. R., 1987, “Corporate Mission Statement: the Bottom Line”, Academy of Management Executive, Vol. 1, No. 2, pp.109-116.
188.Pelham, Alfred M., 1997, “Market Orientation and Performance: The Moderating Effects of Product and Customer Differentiation”, Journal of Business and Industrial Marketing, Vol. 12, No. 5-6, pp.276-296.
189.Pelham, Alfred M., 2000, “Market Orientation and Other Potential Influences on Performance in Small and Medium-Sized Manufacturing Firms”, Journal of Small Business and Management, pp.48-67, January.
190.Pelham, Alfred M. and Wilson, David T., 1955, “Does Market Orientation Matter for Small Firms?”, Marketing Science Institute, Working Paper Series, Report Number 95-102.
191.Pelham, Alfred M. and Wilson, David T., 1996, “A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance”, Journal of the Academy of Marketing Science, Vol. 24, No. 1, pp.27-43, Winter.
192.Penrose, E. T., 1959, The Theory of The Growth of The Firm, M. E. Sharpe Inc., White Plains, New York.
193.Perry, M. L. and Shao, A. T., 2002, “Market Orientation and Incumbent Performance in Dynamic Market”, European Journal of Marketing, Vol. 36, No. 9/10, pp.1140-1153.
194.Peteraf, M. A., 1993, “The Cornerstones of Competitive Advantage: A Resource-Based View”, Strategic Management Journal, Vol. 14, pp.179-191.
195.Peterson, R. A., 1994, “A Meta-Analysis of Cronbach’s Coefficient Alpha”, Journal of Consumer Research, Vol. 21, No. 2, pp.381-91.
196.Petts, N., 1997, “Building Growth on Core Competences- A Practical Approach”, Long Range Planning, pp.551-561, August.
197.Pfeffer, J. and Salancik, G. R., 1978, The External Control of Organizations, Harper and Row, New York.
198.Phillips, Paul A., 1999, “Performance Measurement Systems and Hotels: A New Conceptual Framework”, International Journal of Hospitality Management, Vol. 18, pp.171-182.
199.Piercy, Nigel F., 1998, “Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process”, Journal of the Academy of Marketing Science, Vol. 26, No. 3, pp.222-236.
200.Pitt, Leyland, Caruana, Albert, and Berthon, Pierre R., 1996, “Market Orientation and Business Performance: Some European Evidence”, International Marketing Review, Vol. 13, No. 1, pp.5-18.
201.Porter, Michael E., 1980, Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, New York.
202.Porter, Michael E., 1985, Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, New York.
203.Powpaka, S., 1996, “The Effect of Market Orientation on Business Profitability: An Empirical Investigation of Thai Companies”, Sasin Journal of Management, Vol. 2, No. 1, pp.60-73.
204.Prahalad, C. K. and Harmel, G., 1990, “The Core Competence of the Corporation”, Harverd Business Review, Vol. 3, No. 68, pp.79-91, May/June.
205.Pulendran, Sue, Speed, Richard, and Widing II, Robert E., 2000, “The Antecedents and Consequences of Market Orientation in Australia”, Australian Journal of Management, 25, pp.119-43, September.
206.Pulendran, Sue, Speed, Richard, and Widing II, Robert E., 2003, “Marketing Planning, Market Orientation and Business Performance”, European Journal of Marketing, Vol. 37, No. 3/4, pp.476-497.
207.Qu, Riliang and Ennew, Christine T., 2003, “An Examination of the Consequences of Market Orientation in China”, the University of Nottingham, Working Paper.
208.Qu, Yiyong, 2007,“On the Effects of Market Orientation on Organizational Learning and Organizational Innovation”, Science and Technology Management Research, No. 6, pp.45-48.
209.Quin, J. B., 1999, “Strategic Outsourcing: Leveraging Knowledge Capabilities”, Sloan Management Review, Vol. 40, pp.9-21, Summer.
210.Quin, J. B. and Hilmer, F. G., 1994, “Strategic Outsourcing”, Sloan Management Review, Vol. 35, No. 4, pp.43-55.
211.Raju, P. S. and Lonial, Subhash, 2001, “The Impact of Quality Context and Marketing Orientation on Organizational Performance in A Service Environment”, Journal of Service Research, Vol. 4, No. 2, pp.140-154.
212.Rapp, Adam, Schillewaert, Niels and Wei, Hao Andrew, 2008, “The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team”, Journal of Marketing Theory and Practice, Vol. 16, No. 1, pp.7-25.
213.Rich, G. A., Bommer, W. H., MacKenzie, S. B., Podsakoff, P. M., and Johnson, J. L., 1999, “Methods in Sales Research: Apples and Apples or Apples and Oranges? A Meta-Analysis of Objective and Subjective Measures of Salesperson Performance”, Journal of Personal Selling and Sales Management, Vol. 19, No. 4, pp.41-52.
214.Rogers, E., 1962, Diffusion of Innovations, The Free Press, New York.
215.Rogers, E., and Shoemaker, E., 1974, Communication of Innovations: A Cross Cultural Approach, The Free Press, New York.
216.Romanelli, E. and Tushman, M., 1994, “Organizational Transformation as Punctuated Equilibrium: An Empirical Test”, Academy of Management Journal, Vol. 37, No. 5, pp.1141-1166.
217.Rose, Gregory M. and Shoham, Aviv, 2002, “Export Performance and Market Orientation: Establishing an Empirical Link”, Journal of Business Research, 55, pp.217-25, March.
218.Ruekert, Robert W., 1992, “Developing a Market Orientation: An Organizational Strategy Perspective”, International Journal of Research in Marketing, Vol. 9, No. 3, pp.225-245, January.
219.Rumelt, Richard P., 1991, “How Much Dose Industry Matter?”, Strategic Management Journal, Vol. 12, No. 3, pp.167-185.
220.Rust, Roland T. and Oliver, Richard L., 2000, “Should We Delight the Customer?”, Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp.86-94.
221.Sandberg, Birgitta, 2005, The Hidden Market - Even for Those Who Create it? Customer-Related Proactiveness in Developing Radical Innovations, Publications of the Turku School of Economics and Business Administration, Turku.
222.Sapienza, H. J., Smith, K. G., and Gannon, M. J., 1988, “Using Subjective Evaluations of Organizational Performance in Small Business Research”, American Journal of Small Business, Vol. 13, pp.45-53.
223.Selnes, F., Jaworski, Bernard J., and Kohli, Ajay K., 1996, “Market Orientation in United States and Scandinavian Companies: A Cross-Cultural Study”, Scandinavian Journal of Management, Vol. 12, No. 2, pp.139-157.
224.Selznick, P., 1957, Leadership and Administration, Harper and Row, New York.
225.Shapiro, Benson P., 1998, “What the Hell is Market Oriented?”, Harvard Business Review, pp.119-125, November-December.
226.Siguaw, Judy A., Brown, Gene, and Widing II, Robert E., 1994, “The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes”, Journal of Marketing Research, Vol. 31, pp.106-121, February.
227.Siguaw, Judy A., Simpson, Penny M., and Baker, Thomas L., 1998, “Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective”, Journal of Marketing, Vol. 62, pp.99-111, July.
228.Sin, Leo Y. M., Tse, Alan C. B., Yau, Oliver H. M., Chow, Raymond P. M., and Lee, Jenny S. Y., 2003, “Market Orientation on Business Performance: A Comparative Study on Firms in Mainland China and Hong Kong”, European Journal of Marketing, Vol. 37, No. 5/6, pp.910-936.
229.Sin, Leo Y. M., Tse, Alan C. B., Yau, Oliver H. M., Chow, Raymond P. M., and Lee, Jenny S. Y., 2005, “Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type”, Journal of International Marketing, Vol. 13, No. 1, pp.36-57.
230.Slater, Stanley F., 1997, “Developing a Customer Value-Added Theory of the Firm”, Journal of the Academy of Marketing Science, Vol. 25, No. 2, pp.162-167, Spring.
231.Slater, Stanley F. and Narver, John C., 1992, Market Orientation, Performance and the Moderating Influence on Competitive Environment, Marketing Science Institute, Cambridge, MA.
232.Slater, Stanley F. and Narver, John C., 1994a, “Does Competitive Environment Moderate the Market Orientation-Performance Relationship?”, Journal of Marketing, Vol. 58, pp.46-55, January.
233.Slater, Stanley F. and Narver, John C., 1994b, “Market Orientation, Customer Value, and Superior Performance”, Business Horizons, pp.22-28, March-April.
234.Slater, Stanley F. and Narver, John C., 1995, “Market Orientation and the Learning Organization”, Journal of Marketing, Vol. 59, pp.63-74, July.
235.Slater, Stanley F. and Narver, John C., 1996, “Competitive Strategy in the Market-Focused Business”, Journal of Market-Focused Management, Vol. 1, No. 2, pp.159-174.
236.Slater, Stanley F., Olson, Eric M., and Ready, Venkateshwar K., 1997, “Strategy-Based Performance Measurement”, Business Horizons, pp.37-44, July-August.
237.Snow, Charles C. and Hrebiniak, Lawrence G., 1980, “Strategy, Distinctive Competence, and Organizational Performance”, Administrative Science Quarterly, Vol. 25, No. 2, pp.317-336.
238.Tabrizi, Behnam and Walleigh, Rick, 1997, “Defining Next-Generation Products: An inside Look”, Harvard Business Review, Vol. 75, pp.116-124.
239.Tatikonda, M. V. and Montoya-Weiss, M. M., 2001, “Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance”, Management Science, Vol. 47, No. 1, pp.151-172.
240.Teece, D. J., Pisano, G., and Shuen, A., 1990, “Firm Capabilities, Resources and the Concept of Strategy”, Haas School of Business, University of California at Berkeley, Berkeley, CA, Mimeo, Working Paper, September.
241.Toms, Steven (2008), “The Resource-Based View of the Firm and the Labour Theory of Value”, Department of Management Studies, University of York, Working Paper, No. 9.
242.Treacy, M. and Wiersema, F., 1993, “Customer Intimacy and Other Value Disciplines”, Harvard Business Review, Vol. 71, No. 1, pp.84-93.
243.Tse, Alan Ching-biu, 1998, “An Empirical Investigation of the Correlational Relationship between Market Orientation and Performance of Large Property Companies in Hong Kong”, International Journal of Commerce and Management, Vol. 8, No. 1, pp.57-69.
244.Turner, G. B. and Spencer, B., 1997, “Understanding the Marketing Concept as an Organizational Culture”, European Journal of Marketing, Vol. 31, No. 2, pp.110-121.
245.Uncles, M., 2000, “Market Orientation”, Australian Journal of Management, Vol. 25, No. 2, pp.i-ix.
246.Unland, M. and Kleiner, B. H., 1996, “New Developments in Organizing around Core Competences”, Work Study, Vol. 45, No. 2, pp.5-9.
247.Utterback, J. M., 1971, “The Process of Technological Innovation within the Firm”, Academy of Management Journal, Vol. 14, No. 1, pp.75-88.
248.Van de Ven, A. H., Polley, D. E., Garud, R., and Venkataraman, S., 1999, The Innovation Journey, Oxford University Press, New York.
249.Varadarajan, P. Rajan and Jayachandran, Satish, 1999, “Marketing Strategy: An Assessment of the State of the Field and Outlook”, Journal of the Academy of Marketing Science, Vol. 27, No. 2, pp.120-143.
250.Venkatraman, N. and Ramanajam, V., 1986, “Measurement of Business Performance in Strategy Research: A Comparison of Approaches”, Academy of Management Journal, Vol. 11, No. 4, pp.801-814.
251.Veryzer, R. W., 1998, “Discontinuous Innovation and the New Product Development Process”, Journal of Product Innovation Management, Vol. 15, No. 4, pp.304-321.
252.Von Hippel, Eric, 1986, “Lead Users: A Source of Novel Product Concepts”, Management Science, Vol. 32, pp.791-805.
253.Von Hippel, Eric, 1988, The Sources of Innovation, Oxford University Press, New York.
254.Von Hippel, Eric, Thomke, Stefan, and Sonnack, Mary, 1999, “Creating Breakthroughs at 3M”, Harvard Business Review, pp.47-57, September-October.
255.Walker, Orville C., Jr. and Ruekert, Robert W., 1987, “Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework”, Journal of Marketing, Vol. 51, pp.15-33, July.
256.Webster, Frederick E., 1988, “The Rediscovery of the Marketing Concept”, Business Horizons, Vol. 31, No. 3, pp.29-39, May-June.
257.Wei, Shu Chen, 2002,The Linking Between Market Orientation and Guanxi Network, Donghai University, Master Thesis.
258.Wei, Yinghong, 2006, Market Orientation and Successful New Product Innovation: The Role of Competency Traps, University of North Carolina at Chapel Hill, Doctoral Dissertation.
259.Welch, David and Kerwin, Kathleen, 2003, “Rick Wagoner’s Game Plan”, Business Week, pp.52-60, Feb. 10.
260.Wernerfelt, Birger, 1984, “A Resource-Based View of the Firm”, Strategic Management Journal, Vol. 5, No. 2, pp.171-180.
261.Whitney, D. E., 1988, “Manufacturing by Design”, Harvard Business Review, No. 4, pp.83-91, July-August.
262.Wiklund, J. and Shepherd, D., 2003, “Knowledge Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses”, Strategic Management Journal, Vol. 24, No. 13, pp.1307-1314.
263.Wiseman, F. and Billington, M. 1984, “Comment on a Standard Definition of Response Rate”, Journal of Marketing Research, Vol. 21, pp.336-338, August.
264.Yang, Zhi, Liu, Xinyan, Xiang, Bing and Wan, Houfei, 2005, “Market Orientation: a Literature Review”, Science Research Management, Vol. 26, No.3, pp.135-143.
265.Yu, Hongyan, Liu, Yanbin and Yuan, Ping, 2007, “The Current Situation and Outlook of Market Orientation Theory”, Taxation and Economy, No. 5, pp.1-4.
266.Zaltman, G., Duncan, R., and Holbek, J., 1973, Innovations and Organizations, John Wiley and Sons, New York.
267.Zhang Jing, 2005, “The Impact of Market Orientation on Product Innovation”, Science Research Management, Vol. 26, No.3, pp.129-134.
268.Zhang, Jing, 2006, “On Market Orientation Theory Research”, Inquiry into Economic Issues, No. 5, pp.126-129.
269.Zhang, Xuelan, 2007, “Market Orientation and Organizational Performance: An Empirical Investigation from the Perspective of Competitive Advantage”, Finance & Trade Economics, No. 7, pp.100-106.
270.Zhou, Kevin Zheng, Yim, Chi Kin, and Tse, David K., 2005, “The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations”, Journal of Marketing, Vol. 69, No. 2, pp.42-60, April.
271.Zhou, Yaqing, Luo, Qingjun and Xiang, Baohua, 2004, “On Market Orientation Theory Research”, Science Research Management, Vol. 25, No. 3, pp.117-123.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE