Abstract
As Confronted with globalized competitions, Taiwan has undergone a transform from an industrialized society with mass production into an era of knowledge-based economy with brainstorm and competitions of creativities. In the framework of culture creative industry, art production plays a key role in this aspect.
Culture creative industry refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information accumulated through creativities and cultural heritage and operated through the practice of intellectual property right, potentially generate profit and employment opportunities, and promote the quality of living environments. Among all the activities, the business transactions and authorizations of art production play a crucial role in the chain of culture creative industry as they bridge art domain and its derivative industries of applications.
Museums are no doubt to be a bellwether of the culture creative industry. National Palace Museum has inherited an integral part of Chinese culture and history, and it has an ample collection of various relics. Through art licensing, the revenues of art production have increased in recent years. Specifically, the Palace Museum has become a leader in the area of utilization and promoting profit of public culture merchandises as it carries out numerous government technical projects in digital archives and lincensing of art goods.
On the other hand, the Palace Museum has also been criticized by judicial sectors for generating limitless commercial profits from its collections without any authorization. This study will focus on the issues to be open to objection such as licensing of art production and IPR. Feasible proposals will be suggested to the Palace Museum and other museums in an attempt to promote the efficiency of the mechanism of licensing of art production.