Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492.
Aarts, E. (2004). Ambient intelligence: a multimedia perspective. MultiMedia, IEEE, 11(1), 12-19.
Adner, R., & Snow, D. (2010). Old technology responses to new technology threats: demand heterogeneity and technology retreats. Industrial and Corporate Change, 19 (5), 1655-1675.
Adner, R., & Snow, D. (2010). Old technology responses to new technology threats: demand heterogeneity and technology retreats. Industrial and Corporate Change, 19(5), 1655-1675.
Agrawal, A. K., Catalini, C., & Goldfarb, A. (2013). Some simple economics of crowdfunding (No. w19133). National Bureau of Economic Research.
Ahlstrom, D. (2010). Innovation and growth: How business contributes to society. The Academy of Management Perspectives, 24(3), 11-24.
Al-Qassabi, H., & Al-Samarraie, H. (2013). Applying Gagne’s Nine Events in the Design of an Interactive eBook to Learn 3D Animation. Advances in Computing, 3(3), 60-72.
Ambler, T., & Styles, C. (1997). Brand development versus new product development: toward a process model of extension decisions. Journal of Product & Brand Management, 6(4), 222-234.
Ames, M. G., Bardzell, J., Bardzell, S., Lindtner, S., Mellis, D. A., & Rosner, D. K. (2014). Making cultures: empowerment, participation, and democracy-or not? In Proceedings of the extended abstracts of the 32nd annual ACM conference on Human factors in computing systems, 1087-1092.
Amoako-Gyampah, K., & Acquaah, M. (2008). Manufacturing strategy, competitive strategy and firm performance: An empirical study in a developing economy environment. International Journal of Production Economics, 111(2), 575-592.
Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the product life cycle, business strategy, and business performance. Academy of Management journal, 27(1), 5-24.
Anderson, E. G., & Parker, G. G. (2013). Integration and cospecialization of emerging complementary technologies by startups. Production and Operations Management, 22(6), 1356-1373.
Andrews, D. L. (1999). Whither the NBA, whither America? Peace Review,11(4), 505-510.
Archer, W., Anderson, T., & Garrison, R. (1999). Adopting Disruptive Technologies In Traditional Universities: Continuing Education As An Incubator For Innovation. Canadian Journal of University Continuing Education, 25(1), 13-30.
Arora, A., Fosfuri, A., & Gambardella, A. (2001). Markets for technology and their implications for corporate strategy. Industrial and corporate change, 10(2), 419-451.
Arora, A., Fosfuri, A., & Gambardella, A. (2003). Markets for technology and corporate strategy. In Economics, Law and Intellectual Property, 77-108. Springer US.
Atzmüller, A., Kamande, S., & Sundblad, M. (2011). Factors for maintaining successful business partnerships: A case study of the construction equipment industry.
Batra, R., Lenk, P., & Wedel, M. (2010). Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality. Journal of Marketing Research, 47(2), 335-347.
Becker-Olsen, K. L., Taylor, C. R., Hill, R. P., & Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: strategies for global brands. Journal of International Marketing, 19(2), 30-44.
Belcourt, M. (2006). Outsourcing—The benefits and the risks. Human resource management review, 16(2), 269-279.
Bell, D. R., Gallino, S., & Moreno, A. (2013). Inventory Showrooms and Customer Migration in Omni-channel Retail: The Effect of Product Information.Available at SSRN 2370535.
Berger, A. (2013). All Together Now: The Family of Marks Doctrine in the Era of Apple, Inc. Chi.-Kent J. Intell. Prop., 13, 213.
Bernard, A., & Fischer, A. (2002). New trends in rapid product development. CIRP Annals-Manufacturing Technology, 51(2), 635-652.
Bian, X., & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), 191-216.
Birnik, A., Birnik, A. K., & Sheth, J. (2010). The branding challenges of Asian manufacturing firms. Business Horizons, 53(5), 523-532.
Bogers, M., & West, J. (2012). Managing distributed innovation: Strategic utilization of open and user innovation. Creativity and innovation management,21(1), 61-75.
Bohlmann, J. D., Spanjol, J., Qualls, W. J., & Rosa, J. A. (2013). The interplay of customer and product innovation dynamics: an exploratory study. Journal of Product Innovation Management, 30(2), 228-244.
Boothroyd, G. (1994). Product design for manufacture and assembly. Computer-Aided Design, 26(7), 505-520.
Bosch, J., Olsson, H. H., Björk, J., & Ljungblad, J. (2013). The early stage software startup development model: a framework for operationalizing lean principles in software startups. In Lean Enterprise Software and Systems (pp. 1-15). Springer Berlin Heidelberg.
Bouca, M. (2012). Angry Birds, Uncommitted Players'. Local and Global-Games in Culture and Society, 1-13.
Bowonder, B., Dambal, A., Kumar, S., & Shirodkar, A. (2010). Innovation strategies for creating competitive advantage. Research-technology management, 53(3), 19-32.
Brady, J., & Davis, I. (1993). Marketing's mid-life crisis. The McKinsey Quarterly, (2), 17.
Bresciani, S., & Eppler, M. J. (2010). Brand new ventures? Insights on startups' branding practices. Journal of Product & Brand Management, 19(5), 356-366.
Brookfield, J., Liu, R. J., & Paul MacDuffie, J. (2008). Taiwan's bicycle industry A-Team battles Chinese competition with innovation and cooperation. Strategy & Leadership, 36(1), 14-19.
Brooks, A., & Thesen, S. H. (2007, December). PG&E and Tesla Motors: Vehicle to grid demonstration and evaluation program. In Proc. 23rd Elect. Veh. Symp (pp. 1-10).
Brun, A., Caniato, F., Caridi, M., Castelli, C., Miragliotta, G., Ronchi, S., Sianesi, A., & Spina, G. (2008). Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms. International Journal of Production Economics, 114(2), 554-570.
Bucherer, E., Eisert, U., & Gassmann, O. (2012). Towards systematic business model innovation: Lessons from product innovation management. Creativity and Innovation Management, 21(2), 183-198.
Buechley, L., Rosner, D. K., Paulos, E., & Williams, A. (2009). DIY for CHI: methods, communities, and values of reuse and customization. In CHI'09 Extended Abstracts on Human Factors in Computing Systems, 4823-4826.
Buisson, B., & Silberzahn, P. (2010). Blue Ocean or fast-second innovation? A Four-breakthrough model to explain successful market domination. International Journal of Innovation Management, 14(03), 359-378.
Burgel, O., & Murray, G. C. (2000). The international market entry choices of startup companies in high-technology industries. Journal of International Marketing, 8(2), 33-62.
Cai, R., Yang, J. M., Lai, W., Wang, Y., & Zhang, L. (2008, April). iRobot: An intelligent crawler for Web forums. In Proceedings of the 17th international conference on World Wide Web (pp. 447-456). ACM.
Carayannis, E. G., & Samanta Roy, R. I. (2000). Davids vs Goliaths in the small satellite industry: the role of technological innovation dynamics in firm competitiveness. Technovation, 20(6), 287-297.
Carland, J. W., Hoy, F., Boulton, W. R., & Carland, J. A. C. (1984). Differentiating entrepreneurs from small business owners: A conceptualization. Academy of management review, 9(2), 354-359.
Casper, J., & Murphy, R. R. (2003). Human-robot interactions during the robot-assisted urban search and rescue response at the World Trade Center.Systems, Man, and Cybernetics, Part B: Cybernetics, IEEE Transactions on,33(3), 367-385.
Causer, C. (2013). Ribbons and Wheels and Engineers? That? s What Girls Are Made of. Potentials, IEEE, 32(5), 15-17.
Chan, J., Pun, N., & Selden, M. (2013). The politics of global production: Apple, Foxconn and China's new working class. New Technology, Work and Employment, 28(2), 100-115.
Chan, M. F., & Chung, W. W. (2002). A framework to develop an enterprise information portal for contract manufacturing. International Journal of Production Economics, 75(1), 113-126.
Chang, D. R., & Park, S. B. (2013). The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market. Journal of Product Innovation Management, 30(1), 82-95.
Chang, H. J., & Wang, H. B. (2013). A Case Study On The Model Of Strategic Entreprenurship. The International Journal of Organizational Innovation, 30.
Chang, M. (2007). Foundry future: challenges in the 21st century. In Solid-State Circuits Conference, 2007. ISSCC 2007. Digest of Technical Papers. IEEE International, 18-23. IEEE.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
Chen, S. H., & Wen, P. C. (2013) The Evolution of China’s Mobile Phone Industry and Good-enough Innovation, Chung-Hua Institution for Economic Research, Working Paper.
Chen, W. H., & Chiang, A. H. (2011). Network agility as a trigger for enhancing firm performance: a case study of a high-tech firm implementing the mixed channel strategy. Industrial Marketing Management, 40(4), 643-651.
Chen, Y. F., Chen, B. C., Chen, W. Y., Tsai, C. W., & Lin, W. H. (2012). Optimal Strategy for the Smartphone Industry in Taiwan: HTC Case Study.International Journal of Intelligent Information Technologies (IJIIT), 8(4), 62-79.
Cheng, J. H., & Liu, S. F. (2012), Research & development on innovative designs for water dispenser, 2012 International Conference of Organizational Innovation (2012 ICOI), 1705-1719.
Cheng, J. M. S., Blankson, C., Sutikno, B., & Wang, M. C. H. (2009). Hybrid convenience stores-the changing role of convenience stores in Taiwan.Asia Pacific Journal of Marketing and Logistics, 21(3), 417-432.
Chesbrough, H. W., & Appleyard, M. M. (2007). Open Innovation and Strategy.California Managment Review, 50(1).
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Industrial and corporate change, 11(3), 529-555.
Chi, W. H., Chou, T. L., Han, C. N., Yang, S. Y., & Chiang, K. N. (2010). Analysis of thermal and luminous performance of MR-16 LED lighting module. Components and Packaging Technologies, IEEE Transactions on, 33(4), 713-721.
Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64(2), 142-149.
Chiu, M. C., & Okudan, G. (2011). An integrative methodology for product and supply chain design decisions at the product design stage. Journal of Mechanical Design, 133(2), 021008.
Cho, E., Cho, A., & Park, M. S. (2014). Designing social sustainability with one foot at a time: Archives of Design Research, 27(2), 29-43.
Choi, D., & Valikangas, L. (2001). Patterns of strategy innovation. European Management Journal, 19(4), 424-429.
Christensen, C. M. (1993). The rigid disk drive industry: a history of commercial and technological turbulence. Business history review, 67(4), 531-588.
Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Press.
Chu, W. W. (2009). Can Taiwan's second movers upgrade via branding? Research Policy, 38(6), 1054-1065.
Chua, A. Y., & Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management, 17(2), 237-249.
Chuang, M. L., Donegan, J. J., Ganon, M. W., & Wei, K. (2011). Walmart and Carrefour experiences in China: resolving the structural paradox. Cross Cultural Management: An International Journal, 18(4), 443-463.
Cioban, D. (2011). Johnnie Walker Launched The Keep Walking Project.
Clark, K., & McNeilly, M. (2004). IBM's Think strategy-melding strategy and branding. Strategy & Leadership, 32(2), 44-48.
Clarke, I., & Mannion, R. (2006). Marketing sport to Asian-American consumers. Sport Marketing Quarterly, 15(1), 20.
Coe, N. M., Hess, M., Yeung, H. W. C., Dicken, P., & Henderson, J. (2004). ‘Globalizing’regional development: a global production networks perspective. Transactions of the Institute of British Geographers, 29(4), 468-484.
Coley, S. (2009). Enduring Ideas: The Three Horizons of Growth. McKinney Quarterly, Dec. Retrieved March, 2, 2011.
Colombo, M. G., & Grilli, L. (2005). Founders’ human capital and the growth of new technology-based firms: A competence-based view. Research policy,34(6), 795-816.
Cook, J. A., Kolmanovsky, I. V., McNamara, D., Nelson, E. C., & Prasad, K. V. (2007). Control, computing and communications: technologies for the twenty-first century model T. Proceedings of the IEEE, 95(2), 334-355.
Cooper, A. C. (1981). Strategic management: New ventures and small business. Long Range Planning, 14(5), 39-45.
Covin, J. G., Slevin, D. P., & Covin, T. J. (1990). Content and performance of growth-seeking strategies: A comparison of small firms in high-and low technology industries. Journal of Business Venturing, 5(6), 391-412.
Craighead, C. W., Blackhurst, J., Rungtusanatham, M. J., & Handfield, R. B. (2007). The severity of supply chain disruptions: design characteristics and mitigation capabilities. Decision Sciences, 38(1), 131-156.
Cramer, J. M., & Stevels, A. L. N. (1997). Strategic environmental product planning within Philips Sound & Vision. Environmental Quality Management,7(1), 91-102.
Creusen, M. E., & Schoormans, J. P. (2005). The different roles of product appearance in consumer choice*. Journal of product innovation management,22(1), 63-81.
Crittenden, V. L., Gardiner, L. R., & Stam, A. (1993). Reducing conflict between marketing and manufacturing. Industrial Marketing Management,22(4), 299-309.
Crouch, C., Gales, P. L., Trigilia, C., & Voelzkow, H. (2001). Local production systems in Europe: Rise or demise? OUP Catalogue.
Das, J. K., Prakash, O., & Khattri, V. (2012). Brand Personality Mapping: A study on Colas. Asian Journal of Management Research.
Davis, S. M. (2000). The power of the brand. Strategy & Leadership, 28(4), 4-9.
Davis, T. (1993). Effective supply chain management. Sloan management review, 34, 35-35.
De Koster, R. B. (2002). The logistics behind the enter click. In Quantitative approaches to distribution logistics and supply chain management, 131-148. Springer Berlin Heidelberg.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91.
Dedrick, J., & Kraemer, K. L. (2008). Globalization of innovation: the personal computing industry. In 2008 Industry Studies Conference Paper.
Dedrick, J., Kraemer, K. L., & Linden, G. (2010). Who profits from innovation in global value chains? A study of the iPod and notebook PCs. Industrial and Corporate Change, 19(1), 81-116.
Deeds, D. L. (2001). The role of R&D intensity, technical development and absorptive capacity in creating entrepreneurial wealth in high technology startups. Journal of Engineering and Technology Management, 18(1), 29-47.
Deeds, D. L., DeCarolis, D., & Coombs, J. (2000). Dynamic capabilities and new product development in high technology ventures: an empirical analysis of new biotechnology firms. Journal of Business venturing, 15(3), 211-229.
Dekan, M., Ducho, F., Jurišica, L., Vitko, A., & Babinec, A. (2013). iRobot Create Used in Education. Journal of Mechanics Engineering and Automation.3, 197-202.
Devaux, A., Horton, D., Velasco, C., Thiele, G., López, G., Bernet, T., Reinoso, I., & Ordinola, M. (2009). Collective action for market chain innovation in the Andes.Food policy, 34(1), 31-38.
Dey, A. K. (2010). Mass Customization and Beyond–Application of Co-Creation & Postponement. Available at SSRN 1552725.
Dibrell, C., Davis, P. S., & Craig, J. (2008). Fueling innovation through information technology in SMEs. Journal of Small Business Management,46(2), 203-218.
Dowling, M., & Helm, R. (2006). Product development success through cooperation: A study of entrepreneurial firms. Technovation, 26(4), 483-488.
Droge, C., Stanko, M. A., & Pollitte, W. A. (2010). Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs*. Journal of Product Innovation Management, 27(1), 66-82.
Dzathor, A. Y., Mosley, A. L., & White, M. M. (2013). A Longitudinal Examination of The Impact of Founding Owner Operator Characteristics on Nascent Venture Performance: Evidence from the Kauffman Firm Survey.International Journal of Business and Social Research, 3(5), 50-61.
Ebben, J. J., & Johnson, A. C. (2005). Efficiency, flexibility, or both? Evidence linking strategy to performance in small firms. Strategic Management Journal,26(13), 1249-1259.
Edvardsson, B., & Enquist, B. (2002). 'The IKEA saga': how service culture drives service strategy. Service Industries Journal, 22(4), 153-186.
Eggers, F., & Eggers, F. (2011). Where have all the flowers gone? Forecasting green trends in the automobile industry with a choice-based conjoint adoption model. Technological Forecasting and Social Change, 78(1), 51-62.
Eisenhardt, K. M., & Schoonhoven, C. B. (1990). Organizational growth: Linking founding team, strategy, environment, and growth among US semiconductor ventures, 1978-1988. Administrative science quarterly, 504-529.
Eisenman, M. (2013). Understanding aesthetic innovation in the context of technological evolution. Academy of Management Review, 38(3), 332-351.
Elliot, S. (2013). Apple Passes Coca-Cola as Most Valuable Brand. The New York Times.
Emadi, A., Williamson, S. S., & Khaligh, A. (2006). Power electronics intensive solutions for advanced electric, hybrid electric, and fuel cell vehicular power systems. Power Electronics, IEEE Transactions on, 21(3), 567-577.
Feitzinger, E. and Lee, H.L. (1997), “Mass customization at hewlett-packard: the power of postponement”, Harvard Business Review, January/February, pp. 116-23.
Feng, Q., & Lu, L. X. (2011). Outsourcing design to Asia: ODM practices. Managing Supply Chains on the Silk Road: Strategy, Performance and Risk, 169-184.
Feng, S., Caire, R., Cortazar, B., Turan, M., Wong, A., & Ozcan, A. (2014). Immunochromatographic diagnostic test analysis using Google Glass. ACS nano, 8(3), 3069-3079.
Fernie, J., & Pierrel, F. R. (1996). Own branding in UK and French grocery markets. Journal of Product & Brand Management, 5(3), 48-59.
Finkle, T. A. (2012). Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc. Entrepreneurship Theory and Practice, 36(4), 863-884.
Fischer, C. H. (2014). GoldieBlox and the Three Beastie Boys: The Emerging Trend of Fair Use Appropriation of Protected Material as a Business Marketing Strategy. Tul. J. Tech. & Intell. Prop., 17, 255-375.
Fisher, R. J., Maltz, E., & Jaworski, B. J. (1997). Enhancing communication between marketing and engineering: the moderating role of relative functional identification. The Journal of Marketing, 54-70.
Florida, R., & Kenney, M. (1988). Venture capital and high technology entrepreneurship. Journal of Business Venturing, 3(4), 301-319.
Flux. (2014). FLUX Delta - The Everything Printer for Designers, FLUX All-in-One 3D Printer, Kickstarter, https://www.kickstarter.com/projects/2117384013/flux-all-in-one-3d-printer-unlimited-elegant-simpl
Francis T., (2015) What did Billion Dollar Companies Look Like at the Series A? https://medium.com/@todfrancis/what-did-billion-dollar-companies-look-like-at-the-series-a-e53ea8043a85 .
Franke, N., & Piller, F. (2004). Value creation by toolkits for user innovation and design: The case of the watch market. Journal of product innovation management, 21(6), 401-415.
Freling, T. H., Crosno, J. L., & Henard, D. H. (2011). Brand personality appeal: conceptualization and empirical validation. Journal of the Academy of Marketing Science, 39(3), 392-406.
Fuchs, C., & Schreier, M. (2011). Customer empowerment in new product development. Journal of Product Innovation Management, 28 (1), 17-32.
Fuchs, C., & Schreier, M. (2011). Customer empowerment in new product development. Journal of Product Innovation Management, 28(1), 17-32.
Funk, J. L. (2005). The future of the mobile phone Internet: an analysis of technological trajectories and lead users in the Japanese market. Technology in Society, 27(1), 69-83.
Gale, B. T., & Swire, D. J. (2006). Value-Based Marketing & Pricing. Jthenal of Professional Pricing, 15(3), 30-33.
Gao, J., Yao, Y., Zhu, V. C., Sun, L., & Lin, L. (2011). Service-oriented manufacturing: a new product pattern and manufacturing paradigm. Journal of Intelligent Manufacturing, 22(3), 435-446.
Garcia, M. L. and Bray, O.H. (1998). Fundamentals of Technology Roadmapping, NM: Sandia National Laboratories Report SAND97-0665
Gebauer, H., Paiola, M., & Edvardsson, B. (2010). Service business development in small and medium capital goods manufacturing companies. Managing Service Quality, 20(2), 123-139.
Gerstner, L. V. (2002). Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. HarperBusiness.
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gilmore, J.H. and Pine, J.B. II (1997), “The four faces of mass customization”, Harvard Business Review, January/ February, pp. 91-101.
Giunipero, L. C., & Aly Eltantawy, R. (2004). Securing the upstream supply chain: a risk management approach. International Journal of Physical Distribution & Logistics Management, 34(9), 698-713.
Giuri, P., & Luzzi, A. (2005). Commercialisation strategies of technology-based European SMEs: Market for technology vs. markets for products (No. 2005/08). LEM working paper series.
Gnyawali, D. R., & Park, B. J. R. (2009). Co-opetition and Technological Innovation in Small and Medium-Sized Enterprises: A Multilevel Conceptual Model. Journal of Small Business Management, 47(3), 308-330.
Goel, S., & Chen, V. (2008). Integrating the global enterprise using Six Sigma: business process reengineering at General Electric Wind Energy. International Journal of Production Economics, 113(2), 914-927.
Gottfredson, M., & Aspinall, K. (2005). Innovation versus complexity: What is too much of a good thing? Harvard Business Review, 83(11), 62-71.
Griffin, A., & Hauser, J. R. (1992). Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams. Management science, 38(3), 360-373.
Guerrieri, P., & Pietrobelli, C. (2004). Industrial districts’ evolution and technological regimes: Italy and Taiwan. Technovation, 24(11), 899-914.
Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of Customer Behaviour, 6(2), 113-141.
Gunasekaran, A. (1999). Agile manufacturing: a framework for research and development. International journal of production economics, 62(1), 87-105.
Guo, J., Lam, J. H., Lei, J., Guan, X., Iong, P. H., & Ieong, M. C. (2006, October). Alibaba International: building a global electronic marketplace. In e-Business Engineering, 2006. ICEBE'06. IEEE International Conference on (pp. 545-548). IEEE.
Gupta, S., & Dhillon, I. (2014). Can Xiaomi shake the global Smartphone industry with an innovative 'Services-based business model'? AIMA Journal of Management & Research, 8 (3/4).
Guzmán, F., Montaña, J., & Sierra, V. (2006). Brand building by associating to public services: A reference group influence model. The Journal of Brand Management, 13(4-5), 4-5.
Haeussler, C., Patzelt, H., & Zahra, S. A. (2012). Strategic alliances and product development in high technology new firms: The moderating effect of technological capabilities. Journal of Business Venturing, 27(2), 217-233.
Hague, R., Mansour, S., & Saleh, N. (2004). Material and design considerations for rapid manufacturing. International Journal of Production Research, 42(22), 4691-4708.
Hallsteinsen, S., Hinchey, M., Park, S., & Schmid, K. (2008). Dynamic software product lines. Computer, 41(4), 93-95.
Hargadon, A., & Sutton, R. I. (1997). Technology brokering and innovation in a product development firm. Administrative science quarterly, 716-749.
Harker, M., & Taheri, B. (2011). Marketing applications: from Angry Birds to happy marketers. In Academy of Marketing Conference 2011.
Harris, L., & Dennis, C. (2011). Engaging customers on Facebook: Challenges for e‐retailers. Journal of Consumer Behaviour, 10(6), 338-346.
He, D., Kusiak, A., & Tseng, T. L. B. (1998). Delayed product differentiation: a design and manufacturing perspective. Computer-Aided Design, 30(2), 105-113.
Hearn, G., Collie, N., Lyle, P., Choi, J. H. J., & Foth, M. (2014). Using communicative ecology theory to scope the emerging role of social media in the evolution of urban food systems. Futures, 62, 202-212.
Heine, K. (2010). The personality of luxury fashion brands. Journal of Global Fashion Marketing, 1(3), 154-163.
Hellström, D., & Nilsson, F. (2011). Logistics-driven packaging innovation: a case study at IKEA. International Journal of Retail & Distribution Management, 39(9), 638-657.
Henard, D. H. and Dacin, P. A. (2010), Reputation for Product Innovation: Its Impact on Consumers. Journal of Product Innovation Management, 27: 321–335
Henderson, R. M., & Clark, K. B. (1990). Architectural innovation: The reconfiguration of existing product technologies and the failure of established firms. Administrative science quarterly, 9-30.
Herskovitz, S., & Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal of business strategy, 31(3), 21-28.
Hilgenkamp, H., & Shanteau, J. (2010). Functional Measurement Analysis of Brand Equity: Does Brand Name Affect Perceptions of Quality? Psicologica: International Journal of Methodology and Experimental Psychology, 31(3), 561-575.
Hindle, K., & Yencken, J. (2004). Public research commercialisation, entrepreneurship and new technology based firms: an integrated model. Technovation, 24(10), 793-803.
Hitt, M., Ireland, R. D., & Hoskisson, R. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Hobday, M., Rush, H., & Bessant, J. (2004). Approaching the innovation frontier in Korea: the transition phase to leadership. Research Policy, 33(10), 1433-1457.

Hogarth-Scott, S. (1999). Retailer-supplier partnerships: hostages to fortune or the way forward for the millennium? British food journal, 101(9), 668-682.
Holweg, M., & Pil, F. K. (2001). Start with the customer. MIT Sloan Management Review, 43(1), 74-83.
Homburg, C., Workman Jr, J. P., & Krohmer, H. (1999). Marketing's influence within the firm. The Journal of Marketing, 1-17.
Honey, C., & Herring, S. C. (2009, January). Beyond microblogging: Conversation and collaboration via Twitter. In System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on (pp. 1-10). IEEE.
Horstman, B. M. (2005). John G. Hankus: He rebuilt P&G - and city, too. The Cincinnati Post. http://web.archive.org/web/20050405123913/http://www.cincypost.com/living/1999/smale101199.html.
Hsu, L., Fournier, S., & Srinivasan, S. (2010). Brand Portfolio Strategy Effects on Firm Value and Risks. Boston University, School of Management, Working Paper, 10-001.
Hsu, L., Fournier, S., & Srinivasan, S. (2015). Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns. Journal of the Academy of Marketing Science, 1-20.
Hsu, Y. (2012). Linking Design, Marketing, and Innovation: Managing the Connection for Competitive Advantage. International Journal of Business Research and Management, 3(6), 333-346.
Hu, J. S., Tai, Y. M., & Huang, T. Y. (2013). Spiral Interaction Effects of Market Knowledge and Product Knowledge from Diversified Markets. International Journal of Electronic Business, 11(1), 33-48.
Hu, M. C., & Wu, C. Y. (2008). Technological Innovation Paths through Latecomers: Evidence from Taiwan's Bicycle Industry. Entrepreneurship and Innovation-Organizations, Institutions, Systems and Regions, Denmark: Copenhagen.
Hultman, J., Johnsen, T., Johnsen, R., & Hertz, S. (2012). An Interaction approach to global sourcing: A case study of IKEA. Journal of Purchasing and Supply Management, 18(1), 9-21.
Iivonen, J., & Liu, Y. (2014). What Lead to the Successful Mobile Phone Game? Story of birds who cannot fly but they have enough angriness. Journal on Innovation and Sustainability. RISUS ISSN 2179-3565, 5(1), 71-79.
Interbrand, (2014), The Best 100 Brands 2014, http://www.bestglobalbrands.com/2014/burberry/.
Jayaswal, S., Jewkes, E., & Ray, S. (2011). Product differentiation and operations strategy in a capacitated environment. European Journal of Operational Research, 210(3), 716-728.
Jensen, J. A., Wakefield, L., Cobbs, J., & Turner, B. A. (2015). Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry.Special Issue on “The Dynamics of Sports Marketing and Management" in Marketing Intelligence and Planning.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning,28(3), 241-248.
Jothi, P. S., Neelamalar, M., & Prasad, R. S. (2011). Analysis of social networking sites: A study on effective communication strategy in developing brand communication. Journal of Media and Communication Studies, 3(7), 234-242.
Juntunen, E., Tetri, E., Tapaninen, O., Yrjänä, S., Kondratyev, V., Sitomaniemi, A., Siirtola, H., Sarjanoja, EM., Aikio, J., & Heikkinen, V. (2015). A smart LED luminaire for energy savings in pedestrian road lighting. Lighting Research and Technology, 47(1), 103-115.
Kafai, Y. B., & Burke, Q. (2014). Beyond Game Design for Broadening Participation: Building New Clubhouses of Computing for Girls. In Proceedings of Gender and IT Appropriation. Science and Practice on Dialogue-Forum for Interdisciplinary Exchange, 21. European Society for Socially Embedded Technologies.
Kapoor, R., & Adner, R. (2012). What firms make vs. what they know: how firms' production and knowledge boundaries affect competitive advantage in the face of technological change. Organization Science, 23(5), 1227-1248.
Katila, R., & Shane, S. (2005). When does lack of resources make new firms innovative? Academy of Management Journal, 48(5), 814-829.
Keller, K. L. (2015). Designing and implementing brand architecture strategies. Journal of Brand Management.
Khadke, K., & Gershenson, J. K. (2008). Technology-driven product platform development. International Journal of Product Development, 6(3), 353-374.
Khalifa, Z., Burgan, M., Bregaj, T., & Almallak, M. (2014). Technology Roadmap for Next Generation PC: Hybrid PC. In Planning and Roadmapping Technological Innovations, 177-213. Springer International Publishing.
Khaligh, A., & Li, Z. (2010). Battery, ultracapacitor, fuel cell, and hybrid energy storage systems for electric, hybrid electric, fuel cell, and plug-in hybrid electric vehicles: State of the art. Vehicular Technology, IEEE Transactions on, 59(6), 2806-2814.
Kim, K. N., & Lee, M. (2013). A Study on the Factors and Production Methods for Effective User Experience Design: Based on Angry Birds, a Smartphone Game. Advances in Information Sciences & Service Sciences, 5(15),314-321.
Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. If you read nothing else on strategy, read thesebest-selling articles., 71.
Kirner, E., Kinkel, S., & Jaeger, A. (2009). Innovation paths and the innovation performance of low-technology firms—An empirical analysis of German industry. Research Policy, 38(3), 447-458.
Kiron, D., Palmer, D., Phillips, A. N., & Berkman, R. (2013). Social business: Shifting out of first gear. MIT Sloan Management Review, 1-28.
Klaassen A. (2009), Facebook's Click-Through Rates Flourish ... for Wall Posts, (August 13, 2009), Advertising Age, http://adage.com/.
Klaus, P. (2013). The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT). Journal of Services Marketing, 27(6), 443-457.
Klepper, S. (1997). Industry life cycles. Industrial and corporate change, 6(1), 145-182.
Klink, R. R. and Athaide, G. A. (2010), Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products. Journal of Product Innovation Management, 27: 23–32.
Kotler, P. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.
Koufteros, X., Vonderembse, M., & Doll, W. (2001). Concurrent engineering and its consequences. Journal of operations management, 19(1), 97-115.
Kraemer, K. L., Dedrick, J., & Yamashiro, S. (2000). Refining and extending the business model with information technology: Dell Computer Corporation.The Information Society, 16(1), 5-21.
Kraft, P., & Lee, J. W. (2009). Protecting the house of Under Armour. Sports Marketing Quarterly, 18, 112-116.
Kuester, S., Homburg, C., & Hess, S. C. (2012). Externally directed and internally directed market launch management: the role of organizational factors in influencing new product success. Journal of Product Innovation Management, 29(S1), 38-52.
Kulp, S. C., Lee, H. L., & Ofek, E. (2004). Manufacturer benefits from information integration with retail customers. Management science, 50(4), 431-444.
Kumar, K. R., & Hadjinicola, G. C. (2004). Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design. In Managing Business Interfaces (pp. 277-309). Springer US.
Kumar, K., Subramanian, R., & Strandholm, K. (2011). Market orientation and performance: does organizational strategy matter? Journal of Applied Business Research (JABR), 18(1), 37-49.
Kumar, N. (1997). The revolution in retailing: from market driven to market driving. Long Range Planning, 30(6), 830-835.
Kumar, V., Fan, J., Gulati, R., & Venkat, P. (2009). Practice Prize Paper-Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific. Marketing Science, 28(4), 645-655.
Kunitomo, R. (1997). Seven-Eleven is revolutionising grocery distribution in Japan. Long Range Planning, 30(6), 877-889.
Kuo, Y. F., & Liu, L. T. (2014, December). The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development. In Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia (pp. 439-443). ACM.
Kuppuswamy, V., & Bayus, B. L. (2013). Crowdfunding creative ideas: The dynamics of project backers in Kickstarter. SSRN Electronic Journal.
Kus̆ar, J., Duhovnik, J., Grum, J., & Starbek, M. (2004). How to reduce new product development time. Robotics and Computer-Integrated Manufacturing,20(1), 1-15.
Kwaku Atuahene-Gima (2005) Resolving the Capability—Rigidity Paradox in New Product Innovation. Journal of Marketing: October 2005, Vol. 69, No. 4, pp. 61-83.
Laczniak, G. R., Burton, R., & Murphy, P. E. (1999). Sports marketing ethics in today’s marketplace. Sports Marketing Quarterly, 8(4), 43-53.
Laforet, S. (2014). Managing brand portfolios: audit of leading grocery supplier brands 2004 to 2012. Journal of Strategic Marketing, 1-18.
Laforet, S., & Tann, J. (2006). Innovative characteristics of small manufacturing firms. Journal of Small Business and Enterprise Development,13(3), 363-380.
Larcker, D. F., & Tayan, B. (2011). Tesla Motors: The evolution of governance from inception to IPO. Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-15.
Le, L. T., & Sabaté, J. (2014). Beyond meatless, the health effects of vegan diets: Findings from the Adventist cohorts. Nutrients, 6(6), 2131-2147.
Leavy, B. (2010). Design thinking - a new mental model of value innovation. Strategy & leadership, 38(3), 5-14.
Lee, C. S., & Ho, J. C. (2014). National and industrial strategies for value creation in a global context. International Journal of Innovation and Technology Management, 11(03).
Lee, W., Xiong, L., & Hu, C. (2012). The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model. International Journal of Hospitality Management, 31(3), 819-827.
Lee, Y., & Colarelli O'Connor, G. (2003). The impact of communication strategy on launching new products: The moderating role of product innovativeness.Journal of Product Innovation Management, 20(1), 4-21.
Levitt, T. (1996). Innovative imitation, Harvard Business Review, 44(5), 63-70.
Lin, B. W. (2004). Original equipment manufacturers (OEM) manufacturing strategy for network innovation agility: the case of Taiwanese manufacturing networks. International Journal of Production Research, 42(5), 943-957.
Lin, C. Y. Y., & Chen, M. Y. C. (2007). Does innovation lead to performance? An empirical study of SMEs in Taiwan. Management Research News, 30(2), 115-132.
Lindtner, S., Hertz, G. D., & Dourish, P. (2014). Emerging sites of HCI innovation: hackerspaces, hardware startups & incubators. In Proceedings of the 32nd annual ACM conference on Human Factors in Computing Systems, 439-448.
Liu, F. H., Liu, H. Y., & Lin, T. L. (2008). The competence and constraints of brand building for contract manufacturers. Journal of Brand Management, 15(6), 412-432.
Liu, Z., Wong, Y. S., & Lee, K. S. (2010). Modularity analysis and commonality design: a framework for the top-down platform and product family design.International Journal of Production Research, 48(12), 3657-3680.
Lubik, S., Lim, S., Platts, K., & Minshall, T. (2012). Market-pull and technology-push in manufacturing startups in emerging industries. Journal of Manufacturing Technology Management, 24(1), 10-27.
Ludwig, T., Stickel, O., Boden, A., & Pipek, V. (2014). Towards sociable technologies: an empirical study on designing appropriation infrastructures for 3D printing. In Proceedings of the 2014 conference on Designing interactive systems, 835-844.
Lukas, B. A., & Ferrell, O. C. (2000). The effect of market orientation on product innovation. Journal of the academy of marketing science, 28(2), 239-247.
Ma, R., & Kaber, D. B. (2005). Situation awareness and workload in driving while using adaptive cruise control and a cell phone. International Journal of Industrial Ergonomics, 35(10), 939-953.
Macher, J. T., Mowery, D. C., & Simcoe, T. S. (2002). e-Business and disintegration of the semiconductor industry value chain. Industry and Innovation, 9(3), 155-181.
Magnusson, T., & Berggren, C. (2011). Entering an era of ferment–radical vs incrementalist strategies in automotive power train development. Technology Analysis & Strategic Management, 23(3), 313-330.
Maine, E., & Garnsey, E. (2006). Commercializing generic technology: the case of advanced materials ventures. Research Policy, 35(3), 375-393.
Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312.
March-Chorda, I., Gunasekaran, A., & Lloria-Aramburo, B. (2002). Product development process in Spanish SMEs: an empirical research. Technovation,22(5), 301-312.
Marion, T. J., Friar, J. H. and Simpson, T. W. (2012), New Product Development Practices and Early-Stage Firms: Two In-Depth Case Studies. Journal of Product Innovation Management, 29: 639–654.
Markerink, E. J. P. (2014). Enhancing Organizational Creation, Product Development and Success Through the use of Lean Startup in Relation to the Information Technology Sector.
Markides, C. C., & Geroski, P. A. (2004). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. San Francisco, CA, Jossey-Bass.
Markides, C., & Charitou, C. D. (2004). Competing with dual business models: A contingency approach. The Academy of Management Executive, 18(3), 22-36.
Markman, G. D., Gianiodis, P. T., Phan, P. H., & Balkin, D. B. (2005). Innovation speed: Transferring university technology to market. Research Policy, 34(7), 1058-1075.
Martin, M. V., & Ishii, K. (2002). Design for variety: developing standardized and modularized product platform architectures. Research in Engineering Design, 13(4), 213-235.
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. Journal of consumer marketing, 21(7), 486-496.
Matthews, H. S., Hendrickson, C. T., & Soh, D. (2001). The net effect: Environmental implications of e-commerce and logistics. In Electronics and the Environment, 2001. Proceedings of the 2001 IEEE International Symposium on, 191-195. IEEE.
Matthing, J., Kristensson, P., Gustafsson, A., & Parasuraman, A. (2006). Developing successful technology-based services: the issue of identifying and involving innovative users. Journal of Services Marketing, 20(5), 288-297.
Mauro, J. C., Ellison, A. J., & Pye, L. D. (2013). Glass: the nanotechnology connection. International Journal of Applied Glass Science, 4(2), 64-75.
Mayer, I. C. (2015) Water in Israel: Innovations Help Water a Thirsty Planet, http://www.jewishvirtuallibrary.org/jsource/History/water022011.html
McMaster, D. (1987). Own brands and the cookware market. European Journal of Marketing, 21(1), 83-94.
Means, J., & Nauright, J. (2007). Going global: The NBA sets its sights on Africa. International Journal of Sports Marketing & Sponsorship, 9(1), 40.
Mellis, D. A., & Buechley, L. (2014). Do-it-yourself cellphones: an investigation into the possibilities and limits of high-tech diy. In Proceedings of the 32nd annual ACM conference on Human factors in computing systems, 1723-1732.
Meyer, M. H., & Lopez, L. (1995). Technology strategy in a software products company. Journal of Product Innovation Management, 12(4), 294-306.
Meyer, M. H., & Roberts, E. B. (1986). New product strategy in small technology-based firms: A pilot study. Management Science, 32(7), 806-821.
Michalek, J. J., Ceryan, O., Papalambros, P. Y., & Koren, Y. (2006). Balancing marketing and manufacturing objectives in product line design. Journal of Mechanical Design, 128(6), 1196-1204.
Michalek, J. J., Feinberg, F. M., & Papalambros, P. Y. (2005). Linking marketing and engineering product design decisions via analytical target cascading. Journal of Product Innovation Management, 22(1), 42-62.
Miller, D. (2014). Brand-building and the elements of success: discoveries using historical analyses. Qualitative Market Research: An International Journal, 17(2), 92-111.
Miloch, K. S., Lee, J., Kraft, P. M., & Ratten, V. (2012). Click clack: examining the strategic and entrepreneurial brand vision of Under Armour. International journal of entrepreneurial venturing, 4(1), 42-57.
Min, S., Kalwani, M. U., & Robinson, W. T. (2006). Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets. Journal of Marketing, 70(1), 15-33.
Minderhoud, S., & Fraser, P. (2005). Shifting paradigms of product development in fast and dynamic markets. Reliability Engineering & System Safety, 88(2), 127-135.
Ming, X. G., Yan, J. Q., Lu, W. F., & Ma, D. Z. (2005). Technology solutions for collaborative product lifecycle management–status review and future trend. Concurrent Engineering, 13(4), 311-319.
MOEA, (2008). Excellent Innovation Award, Taiwan Ministry of Economic Affairs (MOEA), http://www.niia.tw/
Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16.
Montgomery, K. C., & Chester, J. (2009). Interactive food and beverage marketing: targeting adolescents in the digital age. Journal of Adolescent Health, 45(3), S18-S29.
Montgomery-Downs, H. E., Insana, S. P., & Bond, J. A. (2012). Movement toward a novel activity monitoring device. Sleep and Breathing, 16(3), 913-917.
Morgan, L. O., Daniels, R. L., & Kouvelis, P. (2001). Marketing/manufacturing trade-offs in product line management. Iie Transactions, 33(11), 949-962.
Muensterer, O. J., Lacher, M., Zoeller, C., Bronstein, M., & Kübler, J. (2014). Google glass in pediatric surgery: An exploratory study. International Journal of Surgery, 12(4), 281-289.
Mylonakis, J. (2004). Mass customisation: the prospects and the limits of a useful marketing tool, as evaluated by two opposite business endeavours. International Journal of Services Technology and Management, 5(4), 333-345.
Naranjo-Valencia, J. C., Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation or imitation? The role of organizational culture. Management Decision, 49(1), 55-72.
Narula, R. (2004). R&D collaboration by SMEs: new opportunities and limitations in the face of globalisation. Technovation, 24(2), 153-161.
Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15.
Neubauer, J., & Pesaran, A. (2011). The ability of battery second use strategies to impact plug-in electric vehicle prices and serve utility energy storage applications. Journal of Power Sources, 196(23), 10351-10358.
Noble, C. H., Bing, M. N., & Bogoviyeva, E. (2013). The Effects of Brand Metaphors as Design Innovation: A Test of Congruency Hypotheses. Journal of Product Innovation Management, 30(S1), 126-141.
O’Leary-Kelly, S. W., & Flores, B. E. (2002). The integration of manufacturing and marketing/sales decisions: impact on organizational performance. Journal of operations management, 20(3), 221-240.
O'Cass, A., & Ngo, L. V. (2007). Market orientation versus innovative culture: two routes to superior brand performance. European Journal of Marketing,41(7/8), 868-887.
Oliveira, M. G., & Rozenfeld, H. (2010). Integrating technology roadmapping and portfolio management at the front-end of new product development. Technological Forecasting and Social Change, 77(8), 1339-1354.
Olson, P., (2014). WhatsApp Hits 600 Million Active Users, http://www.forbes.com.
Onyemah, V., Pesquera, M. R., & Ali, A. (2013). What Entrepreneurs Get Wrong. Harvard Business Review, 91(5), 74-79.
O'Regan, N., & Ghobadian, A. (2005). Innovation in SMEs: the impact of strategic orientation and environmental perceptions. International Journal of Productivity and Performance Management, 54(2), 81-97.
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
Parris, D. L. (2013). Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers. International Journal of Revenue Management, 7(2), 138-154.
Patterson, A. (2012). Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand. Journal of Business Research, 65(4), 527-534.
Patterson, P. G., Scott, J., & Uncles, M. D. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ), 18(1), 41-47.
Patz, M. (2013). Lean Startup: adding an experimental learning perspective to the entrepreneural process (Master's thesis, University of Twente).
Pawar, K. S., Beltagui, A., & Riedel, J. C. (2009). The PSO triangle: designing product, service and organisation to create value. International Journal of Operations & Production Management, 29(5), 468-493.
Pedersen, I. (2013). Ready to wear (or not): Examining the rhetorical impact of proposed wearable devices. In Technology and Society (ISTAS), 2013 IEEE International Symposium on, 201-202. IEEE.
Peng, N., & Chen, A. H. (2012). Consumer perspectives of cultural branding: The case of Burberry in Taiwan. Journal of Brand Management, 19(4), 318-330.
Peres, R., Muller, E., & Mahajan, V. (2010). Innovation diffusion and new product growth models: A critical review and research directions. International Journal of Research in Marketing, 27(2), 91-106.
Perks, K. J. (2006). Influences on strategic management styles among fast growth medium‐sized firms in France and Germany. Strategic Change, 15(3), 153-164.
Peters, A., (2012). ASUS Transformer Prime, Linux Journal, (216), 56-65.
Petersen, K. J., Handfield, R. B., & Ragatz, G. L. (2003). A Model of Supplier Integration into New Product Development. Journal of Product Innovation Management, 20(4), 284-299.
Phaal, R., Farrukh, C.J., Probert, D.R., (2001). Technology Roadmapping: Linking Technology Resources to Business Objectives. University of Cambridge.
Phaal, R., Farrukh, C.J., Probert, D.R., (2004). Technology roadmapping - a planning framework for volution and revolution. Technological Forecasting and Social Change 71 (1-2), 5-26.
Pina, L. R., Ramirez, E., & Griswold, W. G. (2012). Fitbit+: A behavior-based intervention system to reduce sedentary behavior. In Pervasive Computing Technologies for Healthcare (PervasiveHealth), 2012 6th International Conference on, 175-178. IEEE.
Pine, B. J. (1993). Making mass customization happen: strategies for the new competitive realities. Planning Review, 21(5), 23-24.
Poli, M., & Shenhar, A. J. (2003). Project strategy: The key to project success. In Management of Engineering and Technology, 2003. PICMET'03. Technology Management for Reshaping the World. Portland International Conference on, 231-235.
Pollard, D., Chuo, S., & Lee, B. (2011). Strategies for mass customization. Journal of Business & Economics Research (JBER), 6(7).
Pomykalski, P., Baklarczyk, S., & Weiss, E. (2010). Financing of biotech ventures. In 2nd International Conference NANOCON, Olomouc (pp. 471-477).
Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
Power, D., & Hauge, A. (2008). No man's brand—brands, institutions, and fashion. Growth and Change, 39(1), 123-143.
Prajogo, D. I. (2007). The relationship between competitive strategies and product quality. Industrial Management & Data Systems, 107(1), 69-83.
Prajogo, D. I., McDermott, P., & Goh, M. (2008). Impact of value chain activities on quality and innovation. International Journal of Operations & Production Management, 28(7), 615-635.
Pullen, A., Weerd-Nederhof, P., Groen, A., & Fisscher, O. (2008). Configurations of external SME characteristics to explain differences in innovation performance. High Technology Small Firms Conference, Twente University, Netherlands.
Qing, H. (2008, December). A model for value-added e-market provisioning: Case Study from Alibaba. com. In Future Generation Communication and Networking Symposia, 2008. FGCNS'08. Second International Conference on(Vol. 1, pp. 47-52). IEEE.
Qiu, C. (2013). Issues in Crowdfunding: theoretical and empirical investigation on Kickstarter. Available at SSRN 2345872.
Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & behavior, 11(2), 169-174.
Rahman, K., & Areni, C. S. (2014). Generic, genuine, or completely new? Branding strategies to leverage new products. Journal of Strategic Marketing,22(1), 3-15.
Raymond, L., & St-Pierre, J. (2010). R&D as a determinant of innovation in manufacturing SMEs: An attempt at empirical clarification. Technovation, 30(1), 48-56.
Reynolds, R. (2011). Trends influencing the growth of digital textbooks in US higher education. Publishing Research Quarterly, 27(2), 178-187.
Roberts, E. B., & Meyer, M. H. (1991). Product strategy and corporate success. IEEE Engineering Management Review, 19 (1), 4–18.
Robertson, D., & Ulrich, K. (1998). Planning for product platforms. Sloan management review, 39(4).
Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007). Evidence concerning the importance of perceived brand differentiation. Australasian Marketing Journal (AMJ), 15(2), 42-54.
Roure, J. B., & Maidique, M. A. (1986). Linking prefunding factors and high-technology venture success: An exploratory study. Journal of Business Venturing, 1(3), 295-306.
Rubini, A. (2010). Role of Brand in Consumer Behavior: case How Sneakers Have Turned into Status Symbols.
Said, K., Burton, M. A., Hurst, A., & Kane, S. K. (2014, February). Framing the conversation: the role of facebook conversations in shopping for eyeglasses. InProceedings of the 17th ACM conference on Computer supported cooperative work & social computing (pp. 652-661). ACM.
Sanderson, S., Walls, J., Lai, Y. Y., & Simons, K. (2007). Innovation Challenges in the Lighting Industry From 1990 to 2006, Industry Studies Working Paper, 2007-29.
Sandström, S., Edvardsson, B., Kristensson, P., & Magnusson, P. (2008). Value in use through service experience. Managing Service Quality, 18(2), 112-126.
Santos, E. C., Shiomi, M., Osakada, K., & Laoui, T. (2006). Rapid manufacturing of metal components by laser forming. International Journal of Machine Tools and Manufacture, 46(12), 1459-1468.
Santos-Vijande, M. L., López-Sánchez, J. Á., & Trespalacios, J. A. (2012). How organizational learning affects a firm's flexibility, competitive strategy, and performance. Journal of Business Research, 65(8), 1079-1089.
Sapargaliyev, D. (2015). Wearable Technology in Education: From Handheld to Hands-Free Learning. In Technology in Education. Transforming Educational Practices with Technology, 55-60. Springer Berlin Heidelberg.
Sarpu, B. A. (2014). Google: The Endemic Threat To Privacy. Journal of High Technology Law, 15, 97-192.
Sawers, J. L., Pretorius, M. W., & Oerlemans, L. A. (2008). Safeguarding SMEs dynamic capabilities in technology innovative SME-large company partnerships in South Africa. Technovation, 28(4), 171-182.
Schmidt, G. M., & Porteus, E. L. (2000). The impact of an integrated marketing and manufacturing innovation. Manufacturing & Service Operations Management, 2(4), 317-336.
Schmoch, U. (2007). Double-boom cycles and the comeback of science-push and market-pull. Research policy, 36(7), 1000-1015.
Schoonhoven, C. B., Eisenhardt, K. M., & Lyman, K. (1990). Speeding products to market: Waiting time to first product introduction in new firms. Administrative Science Quarterly, 177-207.
Seminar, M. C. B. (1987). Affect generalization to similar and dissimilar brand extensions. Psychology and Marketing, 4(3), 225-237.
Shane, S. (2000). Prior knowledge and the discovery of entrepreneurial opportunities. Organization science, 11(4), 448-469.
Shelton, R. (2009). Integrating product and service innovation. Research-Technology Management, 52(3), 38-44.
Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of Marketing, 75(4), 166-182.
Smarr, L. (2012). Quantifying your body: A how‐to guide from a systems biology perspective. Biotechnology journal, 7(8), 980-991.
Smith C. (2013) Facebook Users Are Uploading 350 Million New Photos Each Day, (September 18, 2013), Business Insider, http://www.businessinsider.com/.
Sokovic, M., & Kopac, J. (2006). RE (reverse engineering) as necessary phase by rapid product development. Journal of Materials Processing Technology,175(1), 398-403.
Song, X. M., Neeley, S. M., & Zhao, Y. (1996). Managing R&D-marketing integration in the new product development process. Industrial Marketing Management, 25(6), 545-553.
Sood, S., & Keller, K. L. (2012). The effects of brand name structure on brand extension evaluations and parent brand dilution. Journal of Marketing Research, 49(3), 373-382.
Steffens, P., Davidsson, P., & Fitzsimmons, J. (2009). Performance Configurations Over Time: Implications for Growth‐and Profit‐Oriented Strategies. Entrepreneurship Theory and Practice, 33(1), 125-148.
Steiner, R. L. (2004). The nature and benefits of national brand/private label competition. Review of Industrial Organization, 24(2), 105-127.
Stengel, J. R., Dixon, A. L., & Allen, C. T. (2003). Listening begins at home. Harvard business review, 81(11), 106-14.
Stuart, R., & Abetti, P. A. (1987). Startup ventures: Towards the prediction of initial success. Journal of Business Venturing, 2(3), 215-230.
Su, A. Y., Chiou, W. B., & Chang, M. H. (2006). The impact of western culture adoration on the coffee consumption of Taiwan: A case study of Starbucks.Asia Pacific Journal of Tourism Research, 11(2), 177-187.
Subramanian, R., & Gopalakrishna, P. (2012). Under Armour. Business Case Journal, 19(2).
Sunderasan, S. (2015). Rainmaker in Kuwait: Precipitating a Solution. InCleaner-Energy Investments, 23-35. Springer India.
Sutton, R. I., & Hargadon, A. (1996). Brainstorming groups in context: Effectiveness in a product design firm. Administrative Science Quarterly, 685-718.
Suzić, N., Stevanov, B., Ćosić, I., Anišić, Z., & Sremčev, N. (2012). Customizing Products through Application of Group Technology: A Case Study of Furniture Manufacturing. Strojniški vestnik-Journal of Mechanical Engineering, 58(12), 724-731.
Swink, M., & Song, M. (2007). Effects of marketing-manufacturing integration on new product development time and competitive advantage. Journal of Operations Management, 25(1), 203-217.
Tan, B., Pan, S. L., Lu, X., & Huang, L. (2009). Leveraging digital business ecosystems for enterprise agility: The tri-logic development strategy of Alibaba. com. ICIS 2009 Proceedings, 171.
Tanenbaum, J. G., Williams, A. M., Desjardins, A., & Tanenbaum, K. (2013). Democratizing technology: pleasure, utility and expressiveness in DIY and maker practice. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 2603-2612.
Tatikonda, M. V., & Montoya-Weiss, M. M. (2001). Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance. Management Science, 47(1), 151-172.
Thornberry, N. E. (2003). Corporate entrepreneurship: teaching managers to be entrepreneurs. Journal of Management Development, 22(4), 329-344.
Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management,20(2), 92-100.
Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8.
Totten, J. W., Lipscomb, T. J., Cook, R. A., & Lesch, W. (2005). General patterns of cell phone usage among college students: A four-state study. Services Marketing Quarterly, 26(3), 13-39.
Trimi, S., & Berbegal-Mirabent, J. (2012). Business model innovation in entrepreneurship. International Entrepreneurship and Management Journal,8(4), 449-465.
Tseng, M. M., Jiao, J., & Merchant, M. E. (1996). Design for mass customization. CIRP Annals-Manufacturing Technology, 45(1), 153-156.
Ulrich, K. (1994). Fundamentals of product modularity (pp. 219-231). Springer Netherlands.
Ulrich, K. (1995). The role of product architecture in the manufacturing firm. Research policy, 24(3), 419-440.
Ulrich, K. T. and S. D. Eppinger (2000). Product Design and Development. Boston, McGrawHill.
Ulrich, K., Sartorius, D., Pearson, S., & Jakiela, M. (1993). Including the value of time in design-for-manufacturing decision making. Management Science,39(4), 429-447.
Unger, D. (2011). Modern innovation management theory and the evolving US lighting industry. Journal of Management History, 17(1), 9-26.
Unger, D., & Eppinger, S. (2011). Improving product development process design: a method for managing information flows, risks, and iterations. Journal of Engineering Design, 22(10), 689-699.
Urde, M. (1994). Brand orientation–a strategy for survival. Journal of consumer marketing, 11(3), 18-32.
Urde, M. (1999). Brand orientation: a mindset for building brands into strategic resources. Journal of marketing management, 15(1-3), 117-133.
Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation—From alternatives to synergy. Journal of Business Research,66(1), 13-20.
Vadicherla, T., & Saravanan, D. (2015). Sustainable Measures Taken by Brands, Retailers, and Manufacturers. In Roadmap to Sustainable Textiles and Clothing (pp. 109-135). Springer Singapore.
Vallurupalli, S., Paydak, H., Agarwal, S. K., Agrawal, M., & Assad-Kottner, C. (2013). Wearable technology to improve education and patient outcomes in a cardiology fellowship program-a feasibility study. Health and Technology, 3(4), 267-270.
Van der Graaff, J. (2014). The influence of commercial capabilities and orientations in new technology ventures.
Vandenbroucke, B., & Kruth, J. P. (2007). Selective laser melting of biocompatible metals for rapid manufacturing of medical parts. Rapid Prototyping Journal, 13(4), 196-203.
Varadarajan, R., DeFanti, M. P., & Busch, P. S. (2006). Brand portfolio, corporate image, and reputation: managing brand deletions. Journal of the Academy of Marketing Science, 34(2), 195-205.
Verganti, R. (2008). Design, meanings, and radical innovation: A metamodel and a research agenda. Journal of product innovation management, 25(5), 436-456.
Voelker, T. A., & McGlashan, R. (2013). What is Crowdfunding? Bringing the Power of Kickstarter to Your Entrepreneurship Research and Teaching Activities. Small Business Institute® Journal, 9(2), 11-22.
Vorhies, D. W., & Morgan, N. A. (2003). A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance. Journal of marketing, 67(1), 100-115.
Vorvoreanu, M. (2009). Perceptions of corporations on Facebook: An analysis of Facebook social norms. Journal of New Communications Research, 4(1), 67-86.
Walsh, M. F., & Lipinski, J. (2009). The role of the marketing function in small and medium sized enterprises. Journal of small business and enterprise development, 16(4), 569-585.
Walsh, S. T., Kirchhoff, B. A., & Newbert, S. (2002). Differentiating market strategies for disruptive technologies. Engineering Management, IEEE Transactions on, 49(4), 341-351.
Walters, D., & Rainbird, M. (2007). Cooperative innovation: a value chain approach. Journal of enterprise information management, 20(5), 595-607.
Wang, B., Niu, H., Guo, X., & Li, H. (2011). How to Build up Company-Managed Online Brand Community to Implement SMEs Branding? Inspirations from Empirical Investigation. In Management and Service Science (MASS), 2011 International Conference on (pp. 1-3). IEEE.
Wang, G. (2012). Analysis of LED Technologies for Solid State Lighting Markets. Technical Report No. UCB/EECS-2012-142, University of California at Berkeley
Wang, J. (2013). Zigbee light link and its applicationss. Wireless Communications, IEEE, 20(4), 6-7.
Wang, Y. L., & Tzeng, G. H. (2012). Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods. Expert Systems with Applications, 39(5), 5600-5615.
Waters, J. K. (2011). Can Tech Transcend the Textbook?. Campus Technology, 24(7), 34.
Webb, J. W., Ireland, R. D., Hitt, M. A., Kistruck, G. M., & Tihanyi, L. (2011). Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory. Journal of the Academy of Marketing Science, 39(4), 537-554.
Wen, M. J., Lien, C. H., Wu, K., & Wu, C. C. (2010). Modeling Retail Managers’ Perceptions of Logistics Services: An Empirical Study of 7-Eleven Outlets in Taiwan. Asia Pacific Management Review, 15(3), 313-324.
Wessel, M. (2014). The most innovative companies have long-term leadership, Harvard Business Review.
Win, T. S. (2014). Marketing the Entrepreneurial Artist in the Innovation Age: Aesthetic Labor, Artistic Subjectivity, and the Creative Industries. Anthropology of Work Review, 35(1), 2-13.
Wind, Y. and Green, P.E. (1974). Some Conceptual Measurement and Analytical Problems in Life Style Research, in William D Wells. Life Style and Psychographics, Chicago.
Wong, H. Y., & Merrilees, B. (2005). A brand orientation typology for SMEs: a case research approach. Journal of Product & Brand Management, 14(3), 155-162.
Workman Jr, J. P. (1995). Engineering's interactions with marketing groups in an engineering-driven organization. Engineering Management, IEEE Transactions on, 42(2), 129-139.
Xie, W., & Liang, H. (2013). A case study: Innovation strategy assessment of the leading smartphone companies. In Innovation Conference (SIIC), 2013 Suzhou-Silicon Valley-Beijing International, 121-126. IEEE.
Yahagi, T., & Kar, M. (2009). The process of international business model transfer in the Seven-Eleven group: US-Japan-China. Asia Pacific Business Review, 15(1), 41-58.
Yan, H. D. (2012). Entrepreneurship, competitive strategies, and transforming firms from OEM to OBM in Taiwan. Journal of Asia-Pacific Business, 13(1), 16-36.
Yan, H. D. (2013). Entrepreneurship, competitive strategies, and ascending global brands from Taiwan: lessons for emerging markets. International Journal of Business and Globalisation, 10(3), 325-344.
Yan, H. D., & Hu, M. C. (2008). Strategic entrepreneurship and the growth of the firm: the case of Taiwan's bicycle industry. Global Business and Economics Review, 10(1), 11-34.
Yanrong, L. I. U. (2013). Strategy Adjustment of Walmart China. Management Science and Engineering, 7(4), 88-93.
Yeh, L. W., Hsu, M. S., Lee, Y. F., & Tseng, Y. C. (2009, October). Indoor localization: Automatically constructing today's radio map by iRobot and RFIDs. In Sensors, 2009 IEEE (pp. 1463-1466). IEEE.
Yip, C. (2014). Crowdfunding for Chinese Social and Environmental Small and Growing Businesses: An Investigation of the Feasibility of using US-Based Crowdfunding Platforms.
Yli-Renko, H., Autio, E., & Tontti, V. (2002). Social capital, knowledge, and the international growth of technology-based new firms. International Business Review, 11(3), 279-304.
Yoffie, D., & Kim, R. (2009). HTC Corp. in 2009. HBS Case, (709-466).
You, B. J., Hwangbo, M., Lee, S. O., Oh, S. R., Do Kwon, Y., & Lim, S. (2003, October). Development of a home service robot'ISSAC'. In Intelligent Robots and Systems, 2003. (IROS 2003). Proceedings. 2003 IEEE/RSJ International Conference on (Vol. 3, pp. 2630-2635). IEEE.
Zenger, T. R., & Hesterly, W. S. (1997). The disaggregation of corporations: Selective intervention, high-powered incentives, and molecular units. Organization Science, 8(3), 209-222.
Zha, X. F., Sriram, R. D., Lu, W. F., & Wang, F. J. (2005). Evaluation and selection in product design for mass customization. In Intelligent Knowledge-Based Systems (pp. 1688-1717). Springer US.
Zhang, B. (2011). Optimal policy for a mixed production system with multiple OEM and OBM products. International Journal of Production Economics,130(1), 27-32.
Zhang, D. (2013). The Revival of Vertical Integration: Strategic Choice and Performance Influences. Journal of Management and Strategy, 4(1), pp.1-14.
Zhang, J., & Wong, P. K. (2008). Networks vs. market methods in high-tech venture fundraising: the impact of institutional environment. Entrepreneurship and Regional Development, 20(5), 409-430.
Zhang, Q., Vonderembse, M. A., & Lim, J. S. (2002). Value chain flexibility: a dichotomy of competence and capability. International Journal of Production Research, 40(3), 561-583.
Zhou, K. Z., Yim, C. K., & Tse, D. K. (2005). The effects of strategic orientations on technology-and market-based breakthrough innovations. Journal of marketing, 69(2), 42-60.
Zhu, S., & Shi, Y. (2010). Shanzhai manufacturing-an alternative innovation phenomenon in china: Its value chain and implications for chinese science and technology policies. Journal of Science and Technology Policy in China, 1(1), 29-49.
Zirpoli, F., & Becker, M. C. (2011). The limits of design and engineering outsourcing: performance integration and the unfulfilled promises of modularity. R&D Management, 41(1), 21-43.
Zorpette, G. (2013). Muscling Out Meat. IEEE Spectrum, 50(6), 64-70.
Zvilichovsky, D., Inbar, Y., & Barzilay, O. (2013). Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms.