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題名:線上共享經濟之顧客滿意與再購意願理論
作者:游明峰
作者(外文):Yu, Ming-Feng
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:黃焜煌
學位類別:博士
出版日期:2019
主題關鍵詞:Airbnb消費者行為體驗模糊質性比較分析結構方程式模型Airbnbconsumer behaviorsexperiencefuzzy sets/qualitative compara-tive analysis (fsQCA)structural equation model (SEM)
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線上共享經濟可以增加對傳統商店的破壞性的影響力。本研究旨在探討飯店住宿業與共享經濟Airbnb的消費者行為。為此,研究探討了共享經濟Airbnb和傳統飯店住宿變量之間的關係,以確定兩種關係的差異。此外,本研究比較了兩種研究方法的結果:結構方程式模型(SEM)和模糊質性比較分析(fsQCA)。該調查研究了Airbnb(線上共享住宿)和傳統飯店,通過對Airbnb和傳統飯店的結構方程式模型(SEM)分析,所有變量都對滿意度產生了顯著的積極影響,從而對持續性消費行為產生了顯著的積極影響。該研究還討論了兩個目標係數的差異,具有結構關聯的定性分析支持Airbnb的不同關係和結構關聯的唯一關係。
The online sharing economy can multiply the effects of its traditional counterparts. This study intends to explore consumer behavior for the sharing economy in the hotel industry. To that end, this study explores the relationships between variables for online and offline hotels to identify the differences in both relationships. In addition, this study compares the results from two research methods: structural equation modeling (SEM) and qualitative analysis with structural associations. The survey examines both Airbnb (online hotels) and conventional hotels. From SEM analyses for Airbnb and conventional hotels, all the variables have significant positive impacts on satisfaction, which then has a significant positive impact on repurchase intention. This study also discusses the differences in the coefficients for both targets. Qualitative analysis with structural associations supports different relationships and one unique relationship with structural associations for Airbnb.
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10.饒涵清(2016)。人力資本投資與其效益關係之再審視-FsQCA 模型分析。逢甲大學財稅系碩士論文。

 
 
 
 
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