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題名:台日韓菲職業籃球聯賽治理與商業模式後設分析
作者:郭家倫
作者(外文):KUO, CHIA-LUN
校院名稱:國立體育大學
系所名稱:國際運動管理與創新博士學位學程
指導教授:高俊雄
學位類別:博士
出版日期:2021
主題關鍵詞:專題綜合理事會專業委員會專員Thematic synthesisCouncilProfessional committeeCommissioner
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目的:針對台日韓菲職業籃球聯賽治理與商業模式進行後設研究,探討適合台灣職業籃球聯盟之治理與商業模式。方法:敘事綜合、理論驅動專題綜合。結果:擬合了適合台日韓菲職業籃球聯賽的社會科學理論,及找到日本菲律賓兩種運行良好的治理與商業模式配套。結論:職業籃球在職業運動的特性之下,相較於其它職業運動具有一些特殊性,而台日韓菲的職業籃球聯賽,相較於美國NBA又具有一些特殊性,因此適用不同的治理與商業模式。過去臺灣職籃治理及商業模式研究受限於樣本,本研究透過研究樣本時間空間縱深、資料內部一致性、既有社會科學理論提高本研究的信效度。後續本模式可作為其它治理與商業模式研究時的參考。
Purpose: By conducting an qualitative meta-analysis researchof the governance and business model of the professional basketball leagues in Taiwan, Japan, Korea and the Philippines, we explore the the governance and business models for new Taiwan professional basketball league. Method: Narrative synthesis, Theory-driven thematic synthesis. Results: According to Taiwan, Japan, Korea, and the Philippines professional basketball leagues, we fit the suitable social science theories for governance and business models, and find two well-functioning leagues, the Philippines PBA and Japan B. League. Conclusion: Professional basketball has some special characteristics compared to other professional sports. In addition, the professional basketball leagues in Taiwan, Japan, South Korea and the Philippines have some special characteristics compared to the NBA in the United States. In the past, there are only limited baseketball league samples in Taiwan. Compare to past researches, this research improves the reliability and validity by widen the age and the logistic distance of the samples, limited the internal consistencies of the data, and applied the social science theories. This model may be applied on other governance and business model research.
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