:::

詳目顯示

回上一頁
題名:有機農業旅遊地景有資源、體驗、品牌權益影響關係之研究
作者:劉德貞
作者(外文):Liu, Der-Jen
校院名稱:國立高雄餐旅大學
系所名稱:觀光研究所
指導教授:沈進成
學位類別:博士
出版日期:2020
主題關鍵詞:有機農業旅遊旅遊消費地景方法目的鏈品牌權益花東地區organic agricultural tourismtourism consumption landscapemeans-end chainsbrand equityeastern Taiwan
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:0
在國人追求健康休閒、食品安全與永續環境意識的氛圍下,有機農業旅遊如何型塑獨特的地景資源,深化遊客體驗,建立遊客心中獨特的品牌魅力,是有機農業旅遊創造價值與永續發展的關鍵所在。本研究整合方法目的鏈理論(Means-end Chain Method)與模糊總計運算法(Fuzzy Aggregate Operator),建立消費地景型塑有機農業旅遊品牌權益模式,以花東地區417位有機農業旅遊客為調查對象。研究結果如下:1.消費地景資源需透過體驗方能對品牌權益產生影響,體驗是重要的中介變項。2.品牌權益構面的權重以「環境永續與健康旅遊」為最高,其次為「有機認證與認同」;體驗的權重以「行動體驗」為最高,其次為「關聯體驗」;消費地景權重較高的前六項,依序為「有機農業自然景觀」、「生產有機農產品」、「農村質樸的環境」、「自主閒適的農村生活」、「塑造一個有機無毒的永續環境」及「自然健康的生活環境」。本研究所建構的有機農業旅遊消費地景、體驗與品牌權益問卷,可作為該研究領域相關研究之參考。而有機農業旅遊品牌權益模式,可提供旅遊管理者及業者了解如何型塑有機農業旅遊地景,深化旅遊體驗,進而創造有機農業品牌權益之參考。
As people in Taiwan are increasingly pursuing healthier leisure activities, concerned about food safety, and conscious of the need for a sustainable environment, the shaping of landscape resources, deepening of the tourist experience, and establishment of a unique brand appeal, among tourists, through organic agricultural tourism is key to realizing these values (especially that relating to sustainable development). In this study, the means–end chain method and fuzzy aggregate operator were integrated to model the consumption-oriented landscape shaping the brand equity model of organic agricultural tourism. In total, 417 organic agricultural tourists in eastern Taiwan were recruited as survey respondents. The research findings are as follows. 1. Consumption-oriented landscape resources can only influence brand equity through experience, an important intermediate variable. 2. The highest-weighted brand-equity dimension was environmental sustainability and wellness tourism, followed by organic certification and recognition. The experience variable with the highest weight was experience of action, followed by relation experience. The six consumption-oriented landscapes with the highest weights were, from high to low, organic, agricultural, and natural landscapes; the production of organic agricultural products; simple, rural environments; a quiet, autonomous rural life; the establishment of an organic and nontoxic sustainable environment; and a natural and healthy living environment. The questionnaire established in this study on the consumption-oriented landscape of organic agriculture tourism (with respect to experience and brand equity) contributed to the literature. The brand equity model of organic agriculture tourism can aid tourism managers and operators in their understanding of how organic agriculture tourism is shaped and how the tourism experience can be enhanced, thus contributing to the literature on brand equity of organic agriculture.
一、中文文獻
王志弘、余佳玲、方淑惠(譯)(2003)。文化地理學。臺北:巨流。(Mike, C., 1998)
交通部觀光局(2018)。觀光統計。中華民國107年國人國內旅遊次數統計。
交通部觀光局(2018)。2018年臺閩地區主要觀光遊憩區遊客人次統計。
有機農業全球資訊網(2019)。2019年有機農戶數及面積統計。
池文海、張書豪、吳文龍(2009)。觀光休閒旅館之消費者體驗研究。東吳經濟商學學報,67,47-78。
吳幸玲(2008)。全球城市消費性地景的文化生產以上海的住宅地景為例,地理學報,52, 31-52。
吳長生、連佳儀(2011)。體驗行銷對品牌權益之影響—產品屬性的干擾效果。管理研究學報,11(1),87-114。
李明璁(2009)。去/再領域化的西門町:「擬東京」消費地景的想像與建構。文化研究,9,119-163。
沈進成、王伯文(2004)。民宿體驗對遊客意象及忠誠度影響關係研究-以奮起湖地區為例。旅遊管理研究,4(2),195-213。
林怡宣(2014)。宗教觀光消費性地景資源、體驗與宗教依戀影響關係之研究:以南鯤鯓代天府為例。未出版碩士論文,國立高雄餐旅大學,高雄市。
沈進成、陳鈞坤、黃鈺婷、曾慈慧(2011)。體驗為休閒涉入影響顧客價值之中介模式之研究:以溫泉旅遊遊客為例。觀光旅遊研究學刊,6(1),79-96。

沈進成、曾慈慧、林映秀(2008)。遊客休閒涉入、體驗、依附影響之研究-以南投水里蛇窯陶藝文化園區為例。新竹教育大學人文社會學報,1(1),113-132。
沈進成、曾慈慧、林映秀(2008)。遊客休閒涉入、體驗、依附影響之研究-以南投水里蛇窯陶藝文化園區為例。新竹教育大學人文社會學報,1(1),113-132。
沈進成、楊安琪、曾慈慧(2006)。整合方法目的鏈與品質機能展開法建立休閒場遊客價值拓展模式。戶外遊憩學會第八屆休閒、遊憩、觀光學術研討會,臺北。
沈進成、廖若岑、周君妍(2005)。遊客體驗、旅遊意象、滿意度與忠誠度之研究。戶外遊憩研究,18(3),59-79。
沈進成、劉德貞、林怡宣(2012)。羅山有機村地景資源與品牌權益關係之研究。2012年第13屆觀光休閒暨餐旅產業永續經營學術研討會。高雄。
謝文山(2012)。休閒涉入、體驗與產品依戀影響關係之研究-以南投紫宮為例。未出版碩士論文,國立高雄餐旅大學,高雄市。
林杏如、李學愚、陳衍秀、陳信泰(2014)。體驗活動對遊客滿意度之影響:以苑裡有機稻場遊客為案例分析。康大學報,4,21-31。
李曄淳(2014)。以方法目的鏈分析休閒農場實施創新對顧客自我價值之建立。運動與遊憩研究,9(1),137-148。
李蒼郎(2015)。花東地區有機及休閒農業發展推動情形。上網日期:2019年4月16日。網址:file:///C:/Users/User/Downloads/%E5%A0%B1%E4%B8%89+%E8%8A%B1%E6%9D%B1%E5%9C%B0%E5%8D%80%E6%9C%89%E6%A9%9F%E5%8F%8A%E4%BC%91%E9%96%92%E8%BE%B2%E6%A5%AD%E7%99%BC%E5%B1%95%E6%8E%A8%E5%8B%95%E6%83%85%E5%BD%A2.pdf
柳頤庭(2011)。誰的北投?-1990年代後的北投溫泉地景的想像。北市教大社教學報,10,131-156。
食力(2019)。臺灣第一個有機村:帶動臺灣有機休閒農業。上網日期:2019年4月18日。網址:https://www.foodnext.net/news/newstrack/paper/4098748220
紀慧琪(2004)。體驗模組與品牌權益關係之研究-以統一星巴克為例。未出版碩士論文,中國文化大學,臺北市。
翁政凱(2012)。產業文化資產再利用實質與非實質價值互動模式-臺灣糖業文化資產再利用探討。未出版博士論文,朝陽科技大學,臺中市。
高小芳、詹其樺、鍾志強(2018)。休閒農場遊客參與動機、體驗、知覺價值及滿意度關係之探。輔仁大學體育學刊,17,53-69。
張山堂(2009)。有機農產品消費者購物導向之探討。休閒產業管理學刊,2(3),1-15。
張蓓琪(1989)。電腦輔助自然景觀資源評估系統之研究-以陽明山國家公園為例。未出版碩士論文,國立中興大學,臺中市。
梁榮達(2013)。以方法目的鏈探討有機消費族群購買有機商品體驗的內涵與價值。臺灣農學會報,14(6),565-580。
許俊文(2008)。現代都市空間美感體驗研究。未出版碩士論文,臺北科技大學,臺北市。
陳芃婷、邱明玉、徐筱貞、何桂蓮(2007)。有機小農之成功因素與市場因應策略。鄉村發展,16,1-26。
陳昭明(1976)。森林經營計畫之森林遊樂經營計劃,中華林業季刊,9(3),1-30。
陳美芬、邱瑞源(2009)。遊客休閒體驗與旅遊意象之研究。鄉村旅遊研究,3(1),33-52。
曾光華、陳貞吟、張永富(2004)。以方法目的鏈探討旅客懷舊體驗的內涵與價值,戶外遊憩研究,17(4),43-69。
游繡華(2007)。花蓮無毒農業消費者之滿意度與忠誠度研究。未出版碩士論文,屏東科技大學,屏東縣。
黃秋藤、胡俊傑、楊倩姿(2010)。服務品質、服務價值、休閒體驗、滿意度與行爲意向之研究-以澎湖海上平台爲例。島嶼觀光研究,3(1),81-99。
黃慶源、邱志仁、陳秀鳳(2004)。博物館之體驗行銷策略。科學博物,8(2),49-66。
楊琬琪(2008)。體驗行銷、品牌權益與忠誠度影響關係之研究-以溫泉旅館爲例,International Journal of Lisrel,1(2),49-65。
楊聖慧(2001)。以體驗行銷之觀點探討網站之虛擬社群經營模式。未出版碩士論文,銘傳大學,桃園縣。
劉元安、謝益銘、陳育慧(2007)。探索餐飲業之體驗行銷─星巴克咖啡公司之個案研究。人類發展與家庭學報,9,60-87。
蔡宏進(2007)。休閒與旅遊的景觀論。鄉村旅遊研究,1(2),19-37。
謝佩珊、陳成業(2009)。體驗行銷策略模組、體驗價值、顧客滿意度與忠誠度關係之研究-以劍湖山世界為例。嘉大體育健康休閒期刊,8(1),25-34。
謝順景(1989)。歐美國家之有機農業。有機農業研討會專集,16,31-40。
鍾依軒、胡明哲、黃麗君(2013)。臺北市民眾有機米產區地方意象及品牌權益關聯性探討。農業經濟叢刊,19(1),129-163。
顏建賢、朱珍茹(2013)。都會區有機農產品消費者農業體驗動機與活動類型偏好。農業推廣文彙,58,123-149。
顏愛靜(2015)。土地倫理為本之永續農業和原住民社區發展:以新竹縣尖石鄉泰雅族部落為例。都市與計劃,42(2),209-233。


二、英文文獻
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 103.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13, 411-454.
Ashill, N. J., & Sinha, A. (2004). An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention, Journal of Asia-Pacific Business, 5(3), 27-43.
Bailey, R., & Ball, S. (2006). An exploration of the meanings of hotel brand equity. The Service Industries Journal, 26(1), 15-38.
Baldauf, A., Cravens, K. S., & Binder, G. (2003). Performance consequences of brand equity management: evidence from organizations in the value chain. Journal of Product & Brand Management, 12(4), 220-236.
Barwise, P. (1993). Brand equity: Snark or boojum? International Journal of Research in Marketing, 10, 93-104.
Bastian, O., Stein, C., Lupp, G., Behrens, J., Renner, C., & Grunewald, K. (2015). The appreciation of nature and landscape by tourism service providers and visitors in the Ore Mountains (Germany). Lanbscape Oline, 41, 1-23.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bianchi, C., Pike, S., & Lings, I. (2014). Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE). Tourism Management, 42, 215-223.
Biel, A. L. (1992). How brand image drives brand equity. Journal of advertising research, 32(6), 6-12.
Blackstone, M. (1992). Observations: Building Brand Equity by managing the brand’s relationship. Journal of Advertising Research, 78-83.
Bonner, P. G., & Nelson, R. (1985). Product attributes and perceived quality: Foods. Lexington Books, 64-79.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30, 219-231.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73, 52-68.
Brasco, T. C. (1988). How brand names are valued for acquisition? In Defining, Measuring and Managing Brand Equity: A Conference Summary Report. Marketing Science Institute, 88-104.
Brulin, G., & L. Svensson. (2012). Managing sustainable development programmes: A learning approach to change. Farnham: Gower Publishing.
Budac, C., & Baltador, L. (2013). The Value of Brand Equity. Procedia Economics and Finance, 6, 444-448.
Buil, I., de Chernatony, L., & Martínez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Camarero, C., Garrido, M. J., & Vicente, E. (2010). Components of art exhibition brand equity for internal and external visitors. Tourism Management, 31(4), 495-504.
Carneiro, M. j., Lima, J., & Silva, A. L. (2015). Landscape and the rural tourism experience: Identifying key elements, addressing potential, and implications for the future. Journal of Sustainable Tourism, 23, 1217-1235.
Chen, J., & Chen, N. (2017). Beyond the everyday? Rethinking place meanings in tourism. Tourism Geographies, 19(1), 9-26.
Chen, C. T., Hu, J. L., Wang, C. C., & Chen, C. F. (2011). A study of the effects of internship experiences on the behavioural intentions of college students majoring in leisure management in Taiwan. Journal of Hospitality, Leisure, Sport & Tourism Education, 10(2), 61-73.
Chernatony, L D., & Dall'Olmo Riley, F. (1998) Defining A "Brand": Beyond The Literature With Experts' Interpretations. Journal of Marketing, 14, 417-443.
Chinomona, R. (2013). The influence of Brand experience on brand satisfaction, trustand attachment in South Africa. Internationational Journal of Economics and Buiness Research, 12(10), 1303-1316.
Cho, H., & Jamal, T. (2009), Tourism on organic farms in South Korea: A new form of ecotourism. Journal of Sustainable Tourism, 17(4), 431-454.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995) Brand equity, brand preference, and purchase intent. Journal of Advertising, 24, 25-40.
Collins-Kreiner, N., & Kliot, N. (2000). Pilgrimage tourism in the Holy Land: The behavioural characteristics of Christian pilgrims. Geojournal, 50(1), 55-67.
Dai, T., Zhuang, T., Yan, J., & Zhang, T. (2018). From landscape to mindscape: Spatial narration of touristic Amsterdam. Sustainability, 10, 2623, 1-20.
Daniel, & Cosgrove, D. (1988). The iconography of landscape. Cambridge: Cambridge University Press.
Daugstad, K. (2008). Negotiating landscape in rural tourism. Annals of Tourism Research, 35(2), 402–426.
Dinnie, K. (2004). Country-of-origin 1965-2004: A literature review, Journal of Customer Behavior, 3, 165-213.
Dodd, T. H., Laverie, D. A., Wilcox, J. F., & Duhan, D. F. (2005). Differential effects of experience, subjective knowledge and objective knowledge on sources of information used in consumer wine purchase-venue. Journal of Hospitality and Tourism Research, 29(1), 3-19.
Eckblad, G. (1980). The curvex: Simple order structure revaled in ratings of complexity, interestingness, and pleasantness. Scandinavian Journal of Psychology, 21, 1-16.
Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time and repeat visitors to the lower Rio Grande valley. Journal of Travel Research, 30(2), 10-16.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Farquhar, P. H. (1990). Managing brand equity. Journal of Advertising Research, 30(4), 7-12.
Fernqvist, F., & Ekelund, L. (2014). Credence and the effect on consumer liking of food - a review. Food Quality and Preference, 32, 340-353.
Food and Agriculture Organization. (1988). Sustainable Development Goals. Retrieved January 12, 2015, from the World Wide Web: http://www.fao.org/home/en/
Gutman, J. (1982). A Means-End Chain Model Based On Consumer Categorization Processes, Journal of Marketing, 46, 60-71.
Hankinson, G. (2004). The brand images of tourism destinations: A study of the saliency of organic images, Journal of Product and Brand Management, 13(1), 6-14.
Holbrook, M. B. (2000). The millennial consumer in the texts of our time: Experience and entertainment. Journal of Macromarketing, 20(2), 178-192.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feeling and fun. Journal of Consumer Research, 9(2), 132-140.
Horng, J. S., Liu, C.H., Chou, H.Y., & Tsai, C.Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815-824.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination image and destination personality: an application of branding theories to tourism places. Journal of Business Research, 59, 638-642.
IFOAM Head Office. (2013), Principles of organic agriculture, IFOAM Organics International, http://www.ifoam.org/sites/default/files/ifoam_poa.pdf, (Jul. 2. 2013).
Ignaacio, Español-Echàniz. (2010). Aesthetic experience of (landcape) nature as a means for environmental awareness. Enrahonar, 45,41-50.
Joy, A., & Sherry Jr, J. F. (2003). Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience, Journal of Consumer Research, 30(2), 259-282.
Kamakura, A. W., & Russell G. J. (1993) Measuring brand value with scanner data. International Journal of Research in Marketing, 10, 9-22.
Kapferer, J. N. (1997). Managing luxury brands. Journal of Brand Management, 4(4), 251-259.
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: Evidence from the hotel industry. Managing Service Quality, 17(1), 92-109.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.
Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 1-107.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595-600.
Kelly, J. (1987). Freedom to be-a new sociology of leisure. New York: Macmillan.
Khanm, I., & Ralman, Z. (2017). Brand experience and emotional attachment in service: The moderating Role of gender. Service Science, 9(1), 50-61.
Kim, H. B., & Kim, G., B. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549-560.
Kim, H. B., Kim, W. G., & An, J. A. (2003). The effect of consumer-based brand equity on firms’ financial performance. Journal of Consumer Marketing, 20(4), 335-351.
Kim, R. B., & Chao, Y. (2018). The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands. Journal of International Studies, 11(3), 70-81.
Kim, W. G., DiMicelli, P., & Khang, J. (2004). Measuring brand equity of restaurant chains. Hospitality Review, 22(2), 3.
Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008). Multidimensional customer-based brand equity and its consequences in midpriced hotels. Journal of Hospitality & Tourism Research, 32(2), 235-254.
Knudsen, D.C., Metro-Roland, M.M., Soper, A.K., & Greer, C.E. (Eds. ). (2008). Landscape, tourism, and meaning. Aldershot: Ashgate Publishing Limited.
Kolter, P. (1994). Marketing Management: Analysis, Plannina, Implementation and Control. (8th ed). N. Y.:Prentice-Hall.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421.
Kotler, P., Keller, K. L., Ang, S. H., Leong, S. M., & Tan, C. T. (2006). Marketing management: An Asian perspective, 4th. Singapore: Prentice Hall.
Kuesten, C., Bi, J., & Feng, Y. (2013). Exploring taffy product consumption experiences using a multi-attribute time-intensity (MATI) method. Food Qual Prefer, 30(2), 260-273.
Kumar, P., & Rekhi, S. (2017). The impact of brand equity on business and customer perception. International Research Journal of Management and Commerce, 4(11), 685-694.
Kuvykaite, R., & Piligrimiene, Z. (2014). Consumer Engagement into Brand Equity Creation. Procedia-Social and Behavioral Sciences, 156(26), 479-483.
Lee, D. R. (2005). Agricultural sustainability and technology adoption: Issues and policies for developing countries, American Journal of Agricultural Economics, 87(5):1325-1334. DOI:10.1111/j.1467-8276.2005.00826.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401.
Leopold, A. (1949). A Sand County Almanac and Sketches Here and There, New York: Oxford University Press.
Loureiro, S. M. C. (2014). The role of the rural tourism experience economy in place attachment and behavioral intentions. International Journal of Hospitality Management, 40, 1-9.
Luque-Martínez, T., Barrio-García, S. D., Ibáñez-Zapata, J. Á., & Rodríguez Molina, M. Á. (2007). Modeling a City’s Image: The Case of Granada, Cities. 24(5), 335-352.
Martin, G. J., & James, P. E. (1993). All possible worlds: A history of geographical ideas (3th ed. ). New York: John Wiley & Sons, Inc.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge, MA: MIT Press.
Meining, D. W. (1979). The interpretation of ordinary landscape: Geographical essays. New York: Oxford University Press.
Monkhouse, F. J. (1970). A dictionary of geography (2nd ed. ). London: Edward Amold.
Morgan, N., Pritchard, A., & Pride, R. (2002). “Introduction,” In Destination Branding :Creating the Unique Destination Proposition. Edited by N. Morgan, A. Pritchard, and R. Pride. UK: Butterworth-Heinemann.
Morgan, R. P. (1999). A consumer-oriented framework of brand equity and loyalty. International Journal of Market Research 42(1), 65-78.
Nagasawa, S. (2009). Customer experience management influencing on human Kansei to management of technology. The TQM Journal, 20(4), 312-323.
Namkung, Y., & Jang, S. C. S. (2013). Effects of restaurant green practices on brand equity formation: Do green practices really matter? International Journal of Hospitality Management, 33, 85-95.
Nie, C., & L. Zepeda. 2011. Lifestyle segmentation of US food shoppers to examine organic and local food consumption. Appetite, 57(1), 28-37.
Norton, D. W. (2003). Toward meaningful brand experiences. Design Management Journal, 14(1), 19-25.
Oh, H., & Hsu, C. H. C. (2014). Assessing equivalence of hotel brand equity measures in cross-cultural contexts. International Journal of Hospitality Management, 36, 156-166.
Olson, J. C., & Reynolds, T. J. (1983). Understanding Consumers’ Cognitive Structures: Implications for Advertising Strategy, in Advertising and Consumer Psychology, ed. Percy, L. and Woodside, A., Lexington, MA: Lexington Books, 77-90.
Papadopoulos, N. (2004). Place Branding: Evolution, Meaning and Implications. Place Branding, 1(1), 36-49.
Pappu, Ravi., Queste, Pascale P., & Cooksey, Ray W. (2005). Consumer-based brand equity: improving the measurement - empirical evidence. Journal of Product & Brand Management, 14(3), 143-154.
Pedeliento, G., Andreini, D., Bergamaschi, M., & Salo, J. (2016). Brand and product attachment in an industrial contex: The effects on brand loyalty. Industrial Marketing Management, 53, 194-206.
Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy. (4th ed). Chicago: Irwin.
Pettis, C. (2001).TechnoBrands: How to create & use" Brand identity" to market, advertise & sell technology products. America: iUniverse.
Phau, I., & Lau, K. C. (2001) Brand personality and consumer self-expression: Single or dual carriageway? Journal of Brand Management, 8, 428-444.
Pike, S., Bianch, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long haul destination in an emerging market. International Marketing Review, 27(4), 434-449.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105.
Prayyag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.
Prince, S. (2018). Dwelling and tourism: embracing the non-representational in the tourist landscape. Landscape Research, 44(6), 1-12.
Privitera, D. (2010). The importance of organic agriculture in tourism rural. APSTRACT (Applied Studies in Agribusiness and Commerce), 4(1-2), 59-64.
Rajesh, R. (2013). Impact of tourist perceptions, destination image, and tourist satisfaction on destination loyalty: A conceptual model. PASON. Revista de Turismo Patimonio Cultural, 11(3), 67-78.
Ruzzier, M. K. (2010). Extending the tourism destination image concept into customer-based brand equity for a tourism destination. Ekonomska Istraživanja, 23(3), 24-42.
Sallam, M. A. (2016) The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity. International Journal of Marketing Studies, 8(1).
Samsudin, P. Y., & Maliki, N. Z. (2015). Preserving Cultural Landscape in Homestay Programme towards Sustainable Tourism: Brief critical review concept. Procedia Social and Behavioral Sciences, 170, 433-441.
Sánchez-Fernández, R., & Lniesta-Bonillo, M. Á. (2007). The concept of perceived value: a systematic review of the research. Market Theo, 7(4), 427-451.
Santayana, G. (1955). The sense of beauty. New York: Dover Publications, Inc.
Santosa, M., & Guinard, J.X. (2011). Means-end chains analysis of extra virgin olive oil purchase and consumption behavior. Food Quality and Preference, 22(3), 304-316.
Sauer, C. O. (1925). The morphology of landscape. Berkeley: California Press.
Saxena, G., Clark, G., & Oliver, T. (2007). Conceptualizing integrated rural tourism. Tourism Geographies, 9(4), 347–370.
Schmitt, B. H. (1999). Experiential marketing. Journal of Marketing Management, 15(1), 53-67.
Shariq, M. (2018). Brand equity dimensions – A literature review. International Research Journal of Management and Commerce, 5(3), 312-330.
Shen, C. C., & Hsieh, K. L. (2011). Enhance the Evaluation Quality of Project Performance Based on Fuzzy Aggregation Weight Effect, Quality & Quantity, 45(4), 845 -857.
Shen, C. C. (2007). Employing MCDM into Performance Evaluation Based on Fuzzy Weight Aggregation, WSEAS TRANSACTIONS on MATHEMATICS, 6(6), 710-71.
Shen, C. C., & Tseng, T. H. (2009). The Impact of Tourist’s Leisure Involvement, Experience, and Attachment in the Cultural Industry-A Case Study of Snake Kiln Ceramics Park in Taiwan. 7th Asia-Pacific CHRIE Conference, Singapore.
Sherry, A. J. (2003). Speaking of art as embodied imagination: a multisensory approach to understanding aesthetic experience. J Consum Res, 20, 259-282.
Shocker, A. D., & Weitz, B. (1988). A perspective on brand equity principles and issues (Report No.91-124). Cambridge, MA: Marketing Science Institute.
Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of Brand Equity: A Financial Approach, Marketing Science, 12(1), 28-52.
Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: toward an integrative model. Journal of Travel Research, 38, 340-352.
Skowronek, E., Tucki, A., Huijbrns, E., & Jóźwik, M. (2018). What is the tourist landscape? Aspects and features of the concept. Acta Geographica Slovenica, 58(2), 73-75.
Srivastava, R. K., & Shocker, A. D. (1991). Brand equity: a perspective on its meaning and measurement. Marketing Science Institute.
Stamp, L. D. (1961). A history of land use in Arid Regions. United Nation Education, Scientific and Cultural Organization.
Stenseke, M. (2016). Integrated landscape management and the complicating issue of temporality. Landscape Research, 41(2), 199-211.
Stobart, P. (1989). Alternative methods of brand valuation. Brand valuations: Establishing a true and fair view, London: The Interbrand Group, 35-49.
Stoffelen, A., & Vanneste, D. (2015). An integrative geotourism approach: Bridging conflicts in tourism landscape research. Tourism Geographies, 17(4), 544-560.
Su, C. S. (2011). The role of service innovation and customer experience in ethnic restaurants. The Service Industries Journal, 31(3), 425-440.
Sun, L., & Ghiselli, R. F. (2010). Developing the conceptual model of brand equity in the hotel industry based on Aker’s perspective. Journal of Quality Assurance in the Hospitality & Tourism, 11(3), 147-161.
Tasci A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality and Tourism Research, 31(2), 194-233.
Tauber, E. M. (1988). Brand Leverag:Strategy for Growth in a Cost Control World, Journal of Advertising Research, 26-30.
Thode, S. F., & Maskulka, J. M. (1998). Place-based marketing strategies, brand equity and vineyard valuation. Journal of Product & Brand, 7(5), 379-399.
Thogersen, J., & Olander, F. (2003). Spillover of environment-friendly consumer behavior. Journal of Environmental Psychology, 23, 225-236.
Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.
Tran, V. T., Nguyen, N. P., Tran, P. T. K., Tran, T. N., & Huynh, T. T. P. (2019). Brand equity in a tourism destination: A case study of domestic tourists in Hoi An city, Vietnam. Tourism Review, 74(3), 704-720.
Vittersø, J., Vorkinn, M., Vistad, O. I., & Vaagland, J. (2000). Tourist experiences and attractions. Annals of Tourism Research, 27, 432-450.
Wagner, P. L., & Mikesell, M. W. (1962). Readings in cultural geography. Chicago. IL: University of Chicago Press.
Walck. C., & Strong, K. C. (2001). Using Aldo Leopold's land ethic to read environmental history: The case of the Keweenaw forest, Organization & Environment, 14(3):261-289. DOI: 10.1177/1086026601143001.
Ward, L. M., & Russell, J. A. (1981). Cognitive set and the perception of place. Environment and Behavior, 13(5), 610-632.
Washburn, J. H., & Plank, R. E. (2002). Measuring brand equity: an evaluation of a consumer based brand equity scale. Journal of Marketing Theory and Practice, 10(1), 46-62.
Webster. (1960). Webster’s new international dictionary of the English language. G & C Merrian Co.
Woodside, A G., Cruickshank, B. F., & Dehuang, N. (2007). Stories Visitors Tell about Italian Cities as Destination Icons. Tourism Management, 28, 162-74.
World Commission on Environmental and Development. (1987). Our Common Future. Retrieved January 25, 2015, from the World Wide Web: https://sustainabledevelopment.un.org/
Yang, Z. Y., & He, L. Y. (2011). Goal, customer experience and purchase intention in a retail context in China: An empirical study. African Journal of Business Management, 5(16), 6738-6746.
Ye, H., & Tussyadiah, I. P. (2011). Destination visual image and expectation of experiences. Journal of Travel & Tourism Marketing, 28, 129-144.
Yoo, B., & Donthu, N. (2001). Developing and validating multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoo, Boonghee., & Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Academy of Marketing Science, 28(20), 195-211.
Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31, 274-284.
Zavattaro, S. M., Daspit, J.J., & Adams, F. G. (2015) Assessing managerial methods for evaluating place brand equity: A qualitative investigation. Tourism Management, 47, 11-21.
Zhou, Y. (2011). The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels. AU-GSB e-JOURNAL, 4(1), 168-181.
Zube, E. H. (1982). Increasing the Effective Participation of Social Scientists in Environmental Research and Planning. International Social Science Journal, 34(3), 481-92.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE