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題名:企業社會責任策略性效果之理論研究
作者:蔡定中
作者(外文):TSAI, TING-CHUNG
校院名稱:國立高雄科技大學
系所名稱:國際企業系
指導教授:李仁耀
學位類別:博士
出版日期:2020
主題關鍵詞:企業社會責任市場結構社會福利消費者剩餘工會效用環境損害Corporate Social ResponsibilityMarket structureSocial WelfareConsumer SurplusUnion UtilityEnvironmental Damage
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本論文利用具有生產外部性與工會的寡占市場模型,探討由於市場進入下,市場上出現新進入者加入競爭,將影響原存廠商策略選擇對於各項均衡值產生變化,以及其對社會福利分配的影響。透過企業社會責任策略性效果比較分析,探討企業在面臨不同市場競爭下所採取的策略差異性,提供企業做為決策參考。一般企業比較重視對外部利害關係人,包含消費者利益、整體社會福利或內部企業利潤等的關心程度,但往往忽略內部員工此一關鍵要素對社會責任的共識與執行成敗所產生影響,而在勞工有組織工會的權利的台灣,工會是勞工權益的代表,須加以重視。實務上,企業面對社會責任的態度是有策略性的選擇。
本論文分析企業面對獨佔市場與雙佔市場等不同市場結構與關心消費者、勞工及環境等不同的企業社會責任下的均衡模型,透過企業履行社會責任前後的效用比較,探討不同市場結構下企業社會責任均衡狀態時企業的利潤、消費者剩餘、工會效用及社會福利的影響。所得到的結論:經濟社會中,若產業結構原先係獨佔市場,則原存廠商不論採行消費者導向、勞工導向或是環境導向之策略性社會責任,將不利於自身的利潤水準,因此,廠商並沒有動機去執行企業的社會責任。同時,允許新的進入廠商加入,將能有效改善市場中工會與廠商訂價行為的雙重邊際化問題。或是原存者重視勞工權益的勞工導向之策略性社會責任,工會效用關心程度上升,工會效用增加,廠商利潤減少。另外,當僅有原存廠商關心環境導向的企業社會責任,工會效用下降,廠商利潤減少,社會福利先改善後惡化,隨著新進入廠商加入關心環境導向,將能有效改善廠商利潤,但是工會效用下降,社會福利先改善後惡化的問題依然存在。
This paper explores the differences of strategies adopted by enterprises in facing of competition in different markets through the comparative analysis of the strategic effects of Corporate Social Responsibility and provides enterprises as a reference for decision-making. The enterprise in average pays more attention to the external stakeholders, including the interests of consumers, the overall social welfare or the corporate profits, but often ignores the impact of the internal factors will have and the result of implementation on the social responsibility. In Taiwan, labor has the right to organize trade union, which is the representatives of labor rights and must be taken seriously. In the real world, the attitudes of enterprises toward social responsibility are strategically trade-offs.
This paper analyzes the equilibrium model of different market structures such as monopolistic market and duopoly market, under the different market structures through the comparison including the consumer, labor and environment of corporate social responsibility of utility before and after, and explores the impact of corporate profits, consumer surplus, union utility, and social welfare in the equilibrium state of corporate social responsibility. The conclusions reached: The different social responsibility choices of enterprises are closely related to the market structure. When the firms are concerned about environmentally-oriented CSR, which may increase their profits.
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